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The Anatomy of a Perfect Landing Page Webinar

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Slides from Formstack's exclusive webinar on October 28, featuring Douglas Karr and Jeff Blettner.

Formstack's "Anatomy of a Perfect Landing Page" infographic has been shared over 7,000 times by digital marketers and conversion specialists. Join Doug Karr, founder of The Marketing Technology Blog, and Jeff Blettner, Formstack's conversion optimization and design expert, for an eye-opening and interactive webinar. These two marketers will unpack the infographic's practical tips with real-life examples on how to build a landing page that really converts.

You will learn how to:
*Create Calls to Action that stand out
*Build trust with visitors and establish brand confidence
*Choose colors that draw more traffic
*Use A/B testing to optimize your landing page elements

Published in: Marketing
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The Anatomy of a Perfect Landing Page Webinar

  1. 1. THE ANATOMY OF A PERFECT LANDING PAGE A WEBINAR BY FORMSTACK (FEATURING DOUG KARR & JEFF BLETTNER)
  2. 2. ABOUT FORMSTACK Flexible online form building platform. Quickly capture responses with branded web forms.
  3. 3. JOIN THE CONVERSATION Join the conversation on Twitter! @formstack #formchat This webinar is being recorded and will be emailed to registrants
  4. 4. TODAY’S PRESENTERS Douglas Karr Jeff Blettner Jeff is a Conversion Optimization Specialist and Web Designer at Formstack. Douglas Karr is the founder of The Marketing Technology Blog.
  5. 5. TODAY’S WEBINAR AGENDA About The Infographic -viewed over 650,000 times -shared 7,000+ times on Twitter -featured in Smashing Magazine, Visual Website Optimizer and more
  6. 6. 1. Page Headlines & Ad Copy: Contently
  7. 7. Page Headlines & Ad Copy: Pinterest
  8. 8. 2. Clear & Concise Headlines: Sqwiggle
  9. 9. 3. Impeccable Grammar: Avoid This!
  10. 10. 4. Trust Indicators: Help Scout
  11. 11. Trust Indicators: Avoid This!
  12. 12. Trust Indicators: Avoid This!
  13. 13. 5. Call to Action: Square
  14. 14. Call to Action: Avoid This!
  15. 15. 6. Buttons: Groupon
  16. 16. Buttons: Form Conversion Report Most Popular Highest Conversions Submit Form 5.33% Submit Registration Subscribe Submit Send Register Submit Order Submit Application Register Now! Envoyer* Submit Request Register 1.34% 7.78% 3.01% 10.66% 7.75% 18.72% 16.66% 15.67% 15.47% 12.4% 10.66%
  17. 17. 7. Lose the Links: The Franklin Mint
  18. 18. 8. Visuals (product images): Budget Dumpster
  19. 19. Visuals: Avoid This
  20. 20. Visuals (testimonials): Cookie Dough Fundraising
  21. 21. 9. Above the Fold: Cheezburger
  22. 22. 10. Always Be Testing Best practices for A/B testing 1. Start with your copy first 2. Set it, check it, and forget it... 3. Get a solid sample size (at least 100 conversions)
  23. 23. A/B testing tools for newbies 1. Optimizely: $19-$399/month 2. Unbounce $49-$199/month 3. Google Analytics: Free
  24. 24. Bonus Tip: Ensure Mobile Responsiveness 21% of webinar signups came from mobile or tablet devices
  25. 25. AND NOW … YOUR EXAMPLES!
  26. 26. AND NOW … YOUR EXAMPLES!
  27. 27. Digicom Electronics | @digicomEMS
  28. 28. Balmoral Hall School | @balmoralhall
  29. 29. From Leah Thompson | @LeahRhene
  30. 30. QUESTIONS? @formstack #formchat
  31. 31. THANKS FOR JOINING US!

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