Events are only as successful as their sign-up process. After all, it doesn’t matter that you have a great caterer if no one shows up! Be sure you’re avoiding these common mistakes when you are taking the first steps in planning your event. This presentation complements a blog post on the same topic, written by the Formstack team.

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Brought to you by your friends at
Formstack
Are These 5 Things Hurting
Your Event Sign-Ups?

2. @formstack
• Your sign-up process makes a difference in event
success
• A well-optimized form helps you capture more
customer data
• More customer data can turn an event into a lead-
generation tool!
Get More
Event Sign-Ups

3. @formstack
Avoid These Common
Mistakes
1. Scheduling conflicts
2. Confusing registration forms
3. Social media missteps
4. Weak confirmation process
5. Minimal follow-up

5. @formstack
Choose Dates Carefully
• Search out competing events in your area, including:
• School
• Sports
• Annual holiday events.

6. @formstack
Choose Dates Carefully
• Why not ask your guests, too?
• Build a survey with Formstack and offer a choice.
• Use the data to determine the best date for the most
people.

8. @formstack
Build a Clear
Registration Form
• The best registration forms are clear and quick.
• Capture the least amount of essential information so
your users don’t feel burdened by the registration
process.
• Break your form into two pages so it appears shorter.

9. @formstack
Build a Clear
Registration Form
• Take advantage of your form builder’s features!
• Conditional logic “hides” fields that may not apply to
each user.
• Form is more relevant and faster to fill out.

11. @formstack
Be Wise With Social
• Your marketing team needs to keep a consistent focus on
social media.
• Include a unique hashtag in your materials and begin
communicating with it along all platforms.
• Engage with guests on social media, answer questions,
and keep the event in your online conversations.

13. @formstack
Create a
Confirmation Process
• When you recruit and confirm, you can double or triple
the number of attendees.
• Even though phone calls are time-consuming, they can
result in up to a 75% increase in attendance.
• Automatic text messages are another confirmation
option. (Just be sure to collect mobile phone numbers
during registration!)

14. @formstack
Create a
Confirmation Process
• Email reminders can be helpful but are more easily
ignored.
• Be sure to include relevant information in the email
subject line to encourage opens and click-through.

16. @formstack
Follow Up Post-Registration
• A customized confirmation email can provide essential
information:
• Parking
• Maps
• Dress code
• Include a link to your event’s landing page.
• Link to social media accounts.

17. @formstack
Want to learn more about
how forms can help increase
your event registrations?
www.formstack.com
Twitter: @formstack