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Ininbox webinar-final-slides

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Ininbox webinar-final-slides

  1. 1. How to Collect & Convert Your Email Leads a webinar by Formstack FEATURING JELLE MOSTERT & CHRIS LUCAS @ininbox | @formstack | #formchat
  2. 2. Flexible online form building platform. Quickly capture responses with branded web forms. @ininbox | @formstack | #formchat INTRODUCTION
  3. 3. @ininbox | @formstack | #formchat @formstack #formchat Join the conversation on Twitter! Tweet and get entered to win one of several book prizes. This webinar is being recorded and will be emailed to registrants. INTRODUCTION
  4. 4. Jelle Mostert Chris Lucas Chris Lucas is the VP of Marketing at Formstack. @ininbox | @formstack | #formchat Jelle Mostert is the Relationship Manager at INinbox. INTRODUCTION
  5. 5. Today’s Webinar Agenda A. How to collect more email leads B. Best practices for deliverability C. Tips to boost your email open rate D. Driving email leads to landing pages @ininbox | @formstack | #formchat INTRODUCTION
  6. 6. Part 1 - How To Collect More Email Leads @ininbox | @formstack | #formchat
  7. 7. Grow your subscribers list with online forms. @ininbox | @formstack | #formchat PART 1: HOW TO COLLECT MORE EMAIL LEADS Complete this form. E-Mail Text Phone Call Name* First Name Last Name How would you like to hear from us?*
  8. 8. PART 1: HOW TO COLLECT MORE EMAIL LEADS Think outside the “contact form” box. @ininbox | @formstack | #formchat Contact
  9. 9. PART 1: HOW TO COLLECT MORE EMAIL LEADS Consider the value proposition - “Why should I complete this form?” @ininbox | @formstack | #formchat 52% Complete
  10. 10. Write compelling submit buttons. @ininbox | @formstack | #formchat PART 1: HOW TO COLLECT MORE EMAIL LEADS Submit Registration
  11. 11. Make your “thank you” count. @ininbox | @formstack | #formchat PART 1: HOW TO COLLECT MORE EMAIL LEADS
  12. 12. Part 2 - Best Practices For Email Deliverability @ininbox | @formstack | #formchat
  13. 13. Get your email in the inbox! @ininbox | @formstack | #formchat PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY 1
  14. 14. Avoid spam-triggering words in your subject line. @ininbox | @formstack | #formchat PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY “Increase traffic on your forms with this 100% free solution”
  15. 15. Ask subscribers to keep you out of spam. @ininbox | @formstack | #formchat PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY NNoott SSppaamm!
  16. 16. Limit or cloak affiliate email links. @ininbox | @formstack | #formchat PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
  17. 17. Make sure your emails are branded. @ininbox | @formstack | #formchat PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
  18. 18. Pay attention to who you send the email from. @ininbox | @formstack | #formchat PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY jelle@ininbox.com jelle@gmail.com
  19. 19. Part 3 - Tips To Boost Your Email Open Rates And Engagement @ininbox | @formstack | #formchat
  20. 20. Get subscribers to read your email. @ininbox | @formstack | #formchat PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
  21. 21. Don’t ignore your email list! Email regularly. @ininbox | @formstack | #formchat PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT Just checking in!
  22. 22. Use autoresponders for hassle-free engagement. @ininbox | @formstack | #formchat PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT 1 2
  23. 23. Test attention-grabbing subject lines @ininbox | @formstack | #formchat PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT Just checking in! 36% Open Rate 10% Conversion Rate Are you committing one of these 4 form faux pas?
  24. 24. Send your email at the optimal time. @ininbox | @formstack | #formchat PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
  25. 25. Ensure the click with effective calls to action. @ininbox | @formstack | #formchat PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT Submit Registration 36% Open Rate 10% Conversion Rate
  26. 26. Part 4 - Drive Email Leads To Landing Pages @ininbox | @formstack | #formchat
  27. 27. Complete the circle with a customized landing page. @ininbox | @formstack | #formchat PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
  28. 28. Keep the landing page focused on one product or offer. @ininbox | @formstack | #formchat PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
  29. 29. Make sure the landing page matches the email campaign. @ininbox | @formstack | #formchat PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
  30. 30. Learn more about your subscribers with surveys. @ininbox | @formstack | #formchat PART 4: DRIVE EMAIL LEADS TO LANDING PAGES take a quick survey. Excellent Fine Not Great Name* First Name Last Name How was your experience?*
  31. 31. @ininbox | @formstack | #formchat Questions? CONCLUSION

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