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CREATING
INSPIRING
IMAGERY
AT SCALE
Grant Munro
CEO,
Edlynne Laryea
Consultant, J&J
@mercedesbenz
@gmunro123
@edlynne
@gmunro123
@zakshelhamer
INSPIRATION
… where 300M+
users come to be
inspired
@willitbeard
@willitbeard
@willitbeard
@rafaelmantesso
@rafaelmantesso
@rafaelmantesso
@muradosmann
@muradosmann
@muradosmann
WHAT INSPIRES?
UNIQUE
P.O.V.
1
VISUAL
IDENTITY
2
BEAUTIFUL
IMAGES
3
@generalelectric
@generalelectric
@generalelectric
@capitalone
@capitalone
@capitalone
@mercedesbenz
@mercedesbenz
@mercedesbenz
WHAT INSPIRES?
UNIQUE
P.O.V.
1
VISUAL
IDENTITY
2
BEAUTIFUL
IMAGES
3
VISUAL
IDENTITY
2
BEAUTIFUL
IMAGES
31
+ Brand
Strategy
UNIQUE
P.O.V.
@thingsorganizedneatly
@chobani
@tacobell
UNIQUE
P.O.V.
1
BEAUTIFUL
IMAGES
3
VISUAL
IDENTITY
2
+ Look &
Feel
+ Mood
Board
+ Guidelines
@virginmobile
Look & Feel & Mood Board
Step 1: Calibrate your Brand against Mood and Tone
@virginmobile
Look & Feel & Mood Board
Step 2: Create your Mood Board
@virginmobile
Look & Feel & Mood Board
Step 3: Calibrate your Mood Board and Mood and Tone
@virginmobile
@virginmobile
@virginmobile
Look & Feel & Mood Board
Step 4: Validate your Mood Board
@virginmobile
 Aspect Ratio
 Lighting Angles & Distance
 Frame & Composition
 Color Temperature / White Balance
 Exposure
Photograp...
UNIQUE
P.O.V.
1
VISUAL
IDENTITY
2
BEAUTIFUL
IMAGES
+
Capabilities
+ Curation
3
1. EVOLUTION CAPABILITIES
DemandforContent
Time
Stock
Micro-
stock
Existing
Assets
Photographer
Co-Creation
I need more co...
@kraft
2. CURATION
THE WOULD YOU HANG IT ON
YOUR WALL TEST?
Good
@kraft
Not so good
 Align to Visual Identity
 Use of natural light
 Styling and camera composition
 Re-touching
 Images you would hang o...
Brand Strategy
INSPIRING IMAGES @ SCALE
Mood Board &
Photography Guidelines
Unique POV
Beautiful Images
Visual Identity
Ca...
CREATING
INSPIRING
IMAGERY
GRANT MUNRO @gmunro123
EDLYNNE LARYEA @edlynne
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Creating Inspiring Imagery - FlashStock, Grant Munro and Johnson & Johnson, Edlynne Laryea

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Creating Inspiring Imagery - FlashStock, Grant Munro and Johnson & Johnson, Edlynne Laryea

  1. 1. CREATING INSPIRING IMAGERY AT SCALE Grant Munro CEO, Edlynne Laryea Consultant, J&J @mercedesbenz
  2. 2. @gmunro123 @edlynne @gmunro123
  3. 3. @zakshelhamer INSPIRATION … where 300M+ users come to be inspired
  4. 4. @willitbeard
  5. 5. @willitbeard
  6. 6. @willitbeard
  7. 7. @rafaelmantesso
  8. 8. @rafaelmantesso
  9. 9. @rafaelmantesso
  10. 10. @muradosmann
  11. 11. @muradosmann
  12. 12. @muradosmann
  13. 13. WHAT INSPIRES? UNIQUE P.O.V. 1 VISUAL IDENTITY 2 BEAUTIFUL IMAGES 3
  14. 14. @generalelectric
  15. 15. @generalelectric
  16. 16. @generalelectric
  17. 17. @capitalone
  18. 18. @capitalone
  19. 19. @capitalone
  20. 20. @mercedesbenz
  21. 21. @mercedesbenz
  22. 22. @mercedesbenz
  23. 23. WHAT INSPIRES? UNIQUE P.O.V. 1 VISUAL IDENTITY 2 BEAUTIFUL IMAGES 3
  24. 24. VISUAL IDENTITY 2 BEAUTIFUL IMAGES 31 + Brand Strategy UNIQUE P.O.V.
  25. 25. @thingsorganizedneatly
  26. 26. @chobani
  27. 27. @tacobell
  28. 28. UNIQUE P.O.V. 1 BEAUTIFUL IMAGES 3 VISUAL IDENTITY 2 + Look & Feel + Mood Board + Guidelines
  29. 29. @virginmobile
  30. 30. Look & Feel & Mood Board Step 1: Calibrate your Brand against Mood and Tone @virginmobile
  31. 31. Look & Feel & Mood Board Step 2: Create your Mood Board @virginmobile
  32. 32. Look & Feel & Mood Board Step 3: Calibrate your Mood Board and Mood and Tone @virginmobile
  33. 33. @virginmobile
  34. 34. @virginmobile
  35. 35. Look & Feel & Mood Board Step 4: Validate your Mood Board @virginmobile
  36. 36.  Aspect Ratio  Lighting Angles & Distance  Frame & Composition  Color Temperature / White Balance  Exposure Photography Guidelines Visual Identity Mood & Tone + Mood Board
  37. 37. UNIQUE P.O.V. 1 VISUAL IDENTITY 2 BEAUTIFUL IMAGES + Capabilities + Curation 3
  38. 38. 1. EVOLUTION CAPABILITIES DemandforContent Time Stock Micro- stock Existing Assets Photographer Co-Creation I need more content, at a lower price I need more branded content for a new channel I need content I need channel specific content I need channel specific content at scale
  39. 39. @kraft 2. CURATION THE WOULD YOU HANG IT ON YOUR WALL TEST?
  40. 40. Good @kraft
  41. 41. Not so good
  42. 42.  Align to Visual Identity  Use of natural light  Styling and camera composition  Re-touching  Images you would hang on your wall @kraft LOOK FOR:
  43. 43. Brand Strategy INSPIRING IMAGES @ SCALE Mood Board & Photography Guidelines Unique POV Beautiful Images Visual Identity Capabilities & Curation
  44. 44. CREATING INSPIRING IMAGERY GRANT MUNRO @gmunro123 EDLYNNE LARYEA @edlynne

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