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Case Study: B2B Imagery

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Authentic, creative imagery of your B2B product, that captures the genuine look and feel of your brand, can engage your audience and drive traffic to your social media platforms. See how we're creating customized content for brands like Xerox, Dun & Bradstreet, and Corning that tells their unique story.

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Case Study: B2B Imagery

  1. 1. Case Study: B2B Imagery FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand. February 2015
  2. 2. INTERNATIONAL B2B IMAGERY Challenge: Xerox needed to showcase that its B2B technology resided in different transportation systems around the world without using stock images. Solution: Xerox leveraged FlashStock to source localized imagery of their technology in transportation systems located in Mexico City, Philadelphia, LA, and Chicago. Result: Unique, authentic, and fully customized imagery for print and trade at the fingertips of their B2B marketers. 1
  3. 3. TRANSPO TECH AT WORK
  4. 4. TRANSPO TECH AT WORK
  5. 5. TRANSPO TECH AT WORK
  6. 6. TRANSPO TECH AT WORK
  7. 7. AUTHENTIC B2B IMAGERY Challenge: Dun & Bradstreet needed imagery for its B2B communications that featured the authentic moments of success that define our lives. Solution: FlashStock activated its network of photographers to capture the raw humanity behind joyous moments across the globe. Result: Authentic and humanized imagery appropriate for B2B communications (in digital and print) that tells subtle stories of success. 2
  8. 8. MOMENTS OF SUCCESS
  9. 9. MOMENTS OF SUCCESS
  10. 10. MOMENTS OF SUCCESS
  11. 11. MOMENTS OF SUCCESS
  12. 12. INTUITIVE PRODUCT INTERACTION Challenge: Corning wanted to capture the intuitive relationship between humans and technology for its B2B activations while staying within prescribed budgets. Solution: Corning leveraged FlashStock to source original content that featured common technological interactions. Result: Corning had an affordable solution to their B2B activation needs that was aligned to their content calendar and overall brand messaging. 3
  13. 13. TECHNOLOGY AND YOU
  14. 14. TECHNOLOGY AND YOU
  15. 15. TECHNOLOGY AND YOU
  16. 16. TECHNOLOGY AND YOU
  17. 17. FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand. Jeremy Vo   Director of Sales   jeremy@flashstock.com Mindy Loverin Director of Client Partnerships   mindy@flashstock.com Grant Munro   CEO   grant@flashstock.com Visit Our Website

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