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34 ideas for Your Online Promotions Strategy

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Get even more ideas to supercharge your online promotions strategy (and see the full story) on the Second Street Promotions Lab: http://bit.ly/16x5Zjf

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34 ideas for Your Online Promotions Strategy

  1. 1. 34 IDEAS FOR YOUR PROMOTIONS STRATEGY
  2. 2. making a few SIMPLE TWEAKS
  3. 3. to your PROMOTIONS STRATEGY
  4. 4. can produce FANTASTIC RESULTS.
  5. 5. so...we polled some EXPERTS
  6. 6. they came up with these QUICK & SIMPLE IDEAS
  7. 7. to help you take your PROMOTIONS to the !
  8. 8. WHY NOT TRY A FEW?
  9. 9. #1 COMMIT TO ONLINE PROMOTIONS. THEY WILL BE AN $80 BILLION INDUSTRY BY 2017. see the full story – gordon borrell ceo borrell associates @goborrell
  10. 10. #2 BUILD YOUR PROMOTIONS TEAM WITH PEOPLE FROM SALES, MARKETING & DIGITAL see the full story – matt coen president & co-founder second street @mcoen
  11. 11. #3 LEVERAGE ALL YOUR PROMOTIONAL RESOURCES – ONLINE & OFFLINE see the full story – julie foley director of affiliate success second street @julie_foley
  12. 12. #4 TAKE ADVANTAGE OF HOLIDAYS & SEASONS TO RUN CONTESTS & DEALS STORES see the full story – matt coen president & co-founder second street @mcoen
  13. 13. #5 APPROACH ADVERTISERS BEFORE THEY SET MARKETING BUDGETS see the full story – matt chaney director of affiliate success second street @mattchaney
  14. 14. #6 SHOW ADVERTISERS THE $$$ VALUE OF THE PROMOTION THEY ARE GETTING see the full story – matt coen president & co-founder second street @mcoen
  15. 15. #7 INCLUDE AN OPT-IN ON THE REGISTRATION PAGE OF EVERY PROMOTION see the full story – julie foley director of affiliate success second street @julie_foley
  16. 16. #8 RUN A SWEEPSTAKES TO BUILD YOUR EMAIL LIST see the full story – emily thousand affiliate success manager second street @emilythousand
  17. 17. #9 KEEP DEAL QUALITY AS YOUR MAIN FOCUS learn more – matt chaney director of affiliate success second street @mattchaney
  18. 18. #10 ENGAGE YOUR AUDIENCE WITH BALLOT PROMOTIONS – liz white executive vice president & assistant publisher record-journal see the full story
  19. 19. #11 BUILD A CALENDAR THAT INTEGRATES ALL YOUR PROMOTIONS – matt coen president & co-founder second street @mcoen see the full story
  20. 20. #12 MASTER HOW TO OVERCOME MERCHANT OBJECTIONS TO RUNNING DEALS – nathan mccray deals program manager the killeen daily herald see the full story
  21. 21. #13 ALWAYS SEND EMAIL - IT’S YOUR MOST VALUABLE PROMOTIONAL ASSET – doug villhard president & co-founder second street see the full story
  22. 22. #14 CALCULATE A PER DEAL REVENUE GOAL & USE IT TO JUDGE DEAL QUALITY – matt chaney director of affiliate success second street @mattchaney see the full story
  23. 23. #15 MAKE ADVERTISERS VIP PICKERS IN SPORTS CONTESTS – marty carry regional ad director the state journal-register @mcarry see the full story
  24. 24. #16 INCLUDE VALUABLE DIGITAL ASSETS IN YOUR SPONSORSHIP PACKAGES see the full story – emily thousand affiliate success manager second street @emilythousand
  25. 25. #17 IMPLEMENT A POPOVER ON YOUR WEBSITE TO DRIVE EMAIL SIGN-UPS – liz crider affiliate success manager second street @emcrider see the full story
  26. 26. #18 INTEGRATE AN ONLINE PROMOTION WITH A LIVE EVENT – clinton randall webmaster the daily advocate @clintonjrandall see the full story
  27. 27. #19 SELL ADVERTISERS THEIR OWN FACEBOOK CONTESTS see the full story – emily thousand affiliate success manager second street @emilythousand
  28. 28. #20 SEND A $5 CREDIT TO SUBSCRIBERS WHO HAVEN’T MADE A RECENT PURCHASE see the full story – liz crider affiliate success manager second street @emcrider
  29. 29. #21 FOCUS ON CHOOSING THE RIGHT CONTESTS FOR YOUR MARKET see the full story – matt coen president & co-founder second street @mcoen
  30. 30. #22 INCLUDE A COUPON IN YOUR CONTEST FOLLOW-UP EMAIL see the full story – emily thousand affiliate success manager second street @emilythousand
  31. 31. #23 INCLUDE A VARIETY OF PRICES, CATEGORIES & LOCATIONS IN YOUR DEAL MIX see the full story – matt chaney director of affiliate success second street @mattchaney
  32. 32. #24 RUN A CUTEST BABY & A CUTEST PET CONTEST – julie foley director of affiliate success second street @julie_foley see the full story
  33. 33. #25 SEND OUT A DEALS SURVEY TO YOUR AUDIENCE – joe matar product manager fusionfarm @joemotts see the full story
  34. 34. #26 USE DATA TO TARGET & SELL PROMOTIONS TO YOUR ADVERTISERS – gordon borrell ceo borrell associates @goborrell see the full story
  35. 35. #27 MAKE SURE YOUR PROMOTIONS ARE MOBILE-FRIENDLY – emily thousand affiliate success manager second street @emilythousand see the full story
  36. 36. #28 RUN A FREE DEAL OR LOSS LEADER TO BOOST YOUR DATABASE – molly urciolo sales & marketing director the washington post @mollyurciolo see the full story
  37. 37. #29 SELL BUNDLED PACKAGES THAT INCLUDE MULTIPLE PROMOTIONS see the full story – rebecca capparelli director of sales training & development gatehouse media @rebeccacappa
  38. 38. #30 MAKE PROMOTIONS A PART OF YOUR AGENCY STRATEGY see the full story – matt coen president & co-founder second street @mcoen
  39. 39. #31 MEET WITH MERCHANTS BEFORE & AFTER THEIR DEAL RUNS – kent oglesby new media development manager ky3-tv @kentogs see the full story
  40. 40. #32 TIE A CONTEST OR DEALS STORE TO AN EXISTING INITIATIVE see the full story – liz crider affiliate success manager second street @emcrider
  41. 41. #33 RUN A BALLOT ALONGSIDE A SPORTS CONTEST see the full story – doug villhard president & co-founder second street
  42. 42. #34 SPEND MORE TIME IN THE SECOND STREET PROMOTIONS LAB – rebecca capparelli director of sales training & development gatehouse media @rebeccacappa

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