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The Future of Instagram - Gian Carlo Pitocco, Attention

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The Future of Instagram - Gian Carlo Pitocco, Attention

  1. 1. DIVIDER PAGE THE FUTURE OF INSTAGRAM
  2. 2. PLATFORM. FEATURES. FUNCTIONS.
  3. 3. BEHAVIOR.
  4. 4. OFTEN OVERLOOKED.
  5. 5. BUT IT’S THE MOST IMPORTANT THING.
  6. 6. INSTAGRAM ITSELF REPRESENTS THE FUTURE OF SOCIAL.
  7. 7. FILTERED VS. UNFILTERED
  8. 8. OPTIMIZED VS. ORGANIC
  9. 9. ALGORITHMIC VS. AUTHENTIC
  10. 10. CHANGE IS IN THE AIR.
  11. 11. FACEBOOK HEDGED THEIR BETS.
  12. 12. FACEBOOK HEDGED THEIR BETS.
  13. 13. IT’S ABOUT BEHAVIOR.
  14. 14. SOCIAL MEDIA’S ORIGINAL SIN
  15. 15. SOCIAL MEDIA’S ORIGINAL SIN THE OVERSHARE
  16. 16. SOCIAL MEDIA’S ORIGINAL SIN THE OVERSHARE THE OVER-FOLLOW
  17. 17. SOCIAL MEDIA’S ORIGINAL SIN THE OVERSHARE THE OVER-FOLLOW THE MESS WE CREATED…
  18. 18. WHEN WE TRIED TO SHARE EVERYTHING WE DID WITH EVERYONE WE CONNECTED TO
  19. 19. CONTENT 1. Listed Text 2. Listed Text 3. Listed Text i. Subcategory ii. Subcategory iii.Subcategory
  20. 20. CONTENT Lorem ipsum dolor sit amet, potenti cubilia, sapien pulvinar urna ligula ultricies sed pharetra, sociosqu tempus. Commodo augue lacus pulvinar urna ligula metus, a curae fringilla enim purus eget. Felis nunc nisl,
  21. 21. EDGERANK
  22. 22. EDGERANK COMPLICATED
  23. 23. EDGERANK COMPLICATED UNTRUSTED
  24. 24. VS.
  25. 25. INSTAGRAM SNAPCHAT AUTHENTIC UNFILTERED
  26. 26. GREAT POWER COMES GREAT RESPONSIB
  27. 27. YOUR AUDIENCE IS FINALLY WIELDING IT.
  28. 28. WHAT DOES THIS MEAN FOR US?
  29. 29. REACHING OUR AUDIENCE IS EASIER.
  30. 30. (LOSING THEM IS EVEN EASIER)
  31. 31. THE FORMAT IS STRAIGHTFORWARD.
  32. 32. (BUT THE BAR IS SET HIGHER)
  33. 33. THE TARGETING IS SMART.
  34. 34. (BUT THE PRICE IS GETTING STEEPER)
  35. 35. SO WHAT CAN WE DO? (BEYOND OPENING OUR WALLETS)
  36. 36. WE MUST STRIVE TO CREATE VALUE.
  37. 37. WE MUST STRIVE TO CREATE VALUE. THOUGH AESTHETICS
  38. 38. WE MUST STRIVE TO CREATE VALUE. THOUGH AESTHETICS HUMOR
  39. 39. WE MUST STRIVE TO CREATE VALUE. THOUGH AESTHETICS HUMOR UTILITY
  40. 40. WE MUST STRIVE TO CREATE VALUE. THOUGH AESTHETICS HUMOR UTILITY EMPATHY
  41. 41. AESTHETICS HUMOR EMPATHY UTILITY
  42. 42. PEOPLE EXPECT MORE FROM US. THE FUTURE IS ABOUT CREATING VALUE THROUGH CONTENT AND EXPERIENCES.
  43. 43. BE MORE AUTHENTIC. LESS SELF-CENTERED.
  44. 44. KNOW THY AUDIENCE
  45. 45. FOR A GOOD CAT PIC, FOLLOW: @gcpofnyc

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