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InfluenceHER: The Social Influence of Women on Instagram

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How much social influence do women have on Instagram? Learn from our panelist of top marketers on working with female Instagram influencers to power your marketing efforts.

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InfluenceHER: The Social Influence of Women on Instagram

  1. 1. InfluenceHER: The playbook for marketers How to tap into the growing social influence women have on Instagram to achieve business results
  2. 2. 68% of Instagram users are female
  3. 3. SOCIAL MOBILE VISUAL
  4. 4. INSPIRATION ASPIRATION
  5. 5. INFLUENCE-HER ON INSTAGRAM 1. Develop a content strategy this is highly visual and is both inspirational and aspirational 2. Have an always-on approach satisfying women’s SoMoVi behaviour 3. Engage relevant influencers who will resonate with your target to amplify desire for your brand 5. Engage brand loyalists and turn them into advocates by inspiring them to share and take action – turning window shoppers into buyers 4. If you have an excitable following, consider product launches or special previews providing exclusivity for brand loyalists
  6. 6. How do Canada’s top brands influenceHER on Instagram?

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