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Case Study: Beauty Imagery

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Authentic, creative imagery of your beauty product, that captures the genuine look and feel of your brand, can engage your audience and drive traffic to your social media platforms. See how we're creating customized content for brands like Johnson's Baby, Neutrogena, and Dove that tells their unique story.

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Case Study: Beauty Imagery

  1. 1. Case Study: Beauty Imagery FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand. February 2015
  2. 2. SCALABLE, AUTHENTIC IMAGERY Challenge: Creating authentic imagery that came from real consumers was traditionally difficult and infeasible at scale. Solution: FlashStock activated its network, delivering genuine moments of children interacting naturally with their parents. Result: J&J Baby is able to create richer content and have seen a 22x increase in social engagement on their Facebook page. 1
  3. 3. FAMILY BEAUTY
  4. 4. FAMILY BEAUTY
  5. 5. FAMILY BEAUTY
  6. 6. FAMILY BEAUTY
  7. 7. THEMED IMAGERY Challenge: To produce imagery that met very specific thematic criteria while preserving Neutrogena’s unique brand identity. Solution: FlashStock’s visual identity calibration ensures that its network always shoots photos that are authentic and on-brand. Result: Affordable photography that resonates with Neutrogena’s core values for everyday use across their social media portfolio. 2
  8. 8. SUBTLE GLAMOUR
  9. 9. SUBTLE GLAMOUR
  10. 10.     SUBTLE GLAMOUR
  11. 11. SUBTLE GLAMOUR
  12. 12. Challenge: Dove wanted to translate their strong ideals of human beauty to basic interior design principles. Solution: FlashStock segmented its network and assigned this project to those most specialized in interior photography. Result: Personalized imagery that resonates with Dove’s brand image, from which they were able to build out a library of evergreen content. 3 INTERIOR IMAGERY
  13. 13. SIMPLE CHARM
  14. 14. SIMPLE CHARM
  15. 15. SIMPLE CHARM
  16. 16. SIMPLE CHARM
  17. 17. FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand. Jeremy Vo Director of Sales jeremy@flashstock.com Mindy Loverin Director of Client Partnerships mindy@flashstock.com Grant Munro CEO grant@flashstock.com Visit Our Website

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