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Six Tenets of Relationship Marketing

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The Six Tenets of Relationship Marketing approach obtaining recurring customers from a strategic standpoint while clarifying how strategies like content marketing, social media, web development fit into the big picture lead generation approach.

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Six Tenets of Relationship Marketing

  1. 1. Andy Halko @andyhalko SIX TENETS TO WIN AT RELATIONSHIP MARKETING Insivia CEO PlanBold Founder
  2. 2. LOVE ME. LOVE ME NOT. #DSUM14 @andyhalko tweet slide: insivia.com/ds2
  3. 3. WANT NEED LIKE LOVE #DSUM14 @andyhalko tweet slide: insivia.com/ds3
  4. 4. MARKETING AWARENESS NEEDS + WANTS #DSUM14 @andyhalko tweet slide: insivia.com/ds4
  5. 5. EXPECTATION REALITY NEEDS CONSTANTLY CHANGE #DSUM14 @andyhalko tweet slide: insivia.com/ds5
  6. 6. RELATIONSHIP MARKETING IS RECURRING TRANSACTIONS #DSUM14 @andyhalko tweet slide: insivia.com/ds6
  7. 7. KNOWING OUR AUDIENCE ALIGNING VALUES VALUE OUTSIDE OUR PRODUCT FREQUENCY + DIVERSITY AUTHENTICITY + TRUST PRODUCT + SERVICE #DSUM14 @andyhalko tweet slide: insivia.com/ds7
  8. 8. SOCIALSOCIALKILLED TRADITIONAL MARKETING “ ”- Almost Everyone VALUE OUTSIDE OUR PRODUCT FREQUENCY + DIVERSITY PRODUCT + SERVICE #DSUM14 @andyhalko tweet slide: insivia.com/ds8
  9. 9. VALUE OUTSIDE OUR PRODUCT Benevolent UniqueTruly Valuable #DSUM14 @andyhalko tweet slide: insivia.com/ds9
  10. 10. FREQUENCY +DIVERSITY #DSUM14 @andyhalko tweet slide: insivia.com/ds10
  11. 11. GREAT PRODUCTS AMAZING SERVICE WE ARE ACCOUNTABLE #DSUM14 @andyhalko tweet slide: insivia.com/ds11
  12. 12. FOUNDATIONS MAKE SUCCESS EASIER AUTHENTICITY + TRUST KNOWING OUR AUDIENCE ALIGNING VALUES #DSUM14 @andyhalko tweet slide: insivia.com/ds12
  13. 13. AUTHENTICITY + TRUST #DSUM14 @andyhalko tweet slide: insivia.com/ds13
  14. 14. TRIBES, COMMUNITIES, SEGMENTS, PETRI DISHES RE-EVALUATING DATA TO UNDERSTAND EVOLUTIONS #DSUM14 @andyhalko tweet slide: insivia.com/ds14
  15. 15. CORE VALUES PURPOSE TARGETS GOALS ACTIONS SCHEDULE FOREVER LIFE OF LEADER 3 - 5 YEARS ANNUALLY QUARTERLY WEEKLY DAILY ACCOUNTABILITY SHOULD WHY WHERE WHAT HOW WHEN WHO #DSUM14 @andyhalko tweet slide: insivia.com/ds15
  16. 16. KNOWING OUR AUDIENCE ALIGNING VALUES VALUE OUTSIDE OUR PRODUCT FREQUENCY + DIVERSITY AUTHENTICITY + TRUST PRODUCT + SERVICE #DSUM14 @andyhalko tweet slide: insivia.com/ds16
  17. 17. EMPOWER EVANGELISTS #DSUM14 @andyhalko tweet slide: insivia.com/ds17
  18. 18. 1. VALUES 2. PASSION 3. INTERESTS 4. SKILLS 5. EDUCATION HIRE DIFFERENTLY #DSUM14 @andyhalko tweet slide: insivia.com/ds18
  19. 19. KNOWING OUR AUDIENCE ALIGNING VALUES VALUE OUTSIDE OUR PRODUCT FREQUENCY + DIVERSITY AUTHENTICITY + TRUST PRODUCT + SERVICE STRATEGY PEOPLE #DSUM14 @andyhalko tweet slide: insivia.com/ds19
  20. 20. IS MY STRATEGY OPTIMIZED TO BUILD ‘RELATIONSHIPS’? DO I HAVE THE RIGHT PEOPLE ON THE BUS? Andy Halko @andyhalko Insivia Insivia.com PlanBold Planbold.com Get these slides at insivia.com/digitalsummit

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