Process of Double Page Spread

1. Process of Double Page Spread

2. Attempt 1
• I liked the use of minimal colour in
this double page spread concept.
The idea was to feature the article
text on the left and right of the
model.
• The split of the magazine when
printed would most likely cut
through the model. There aren’t
enough images as my primary
research revealed my audience
would prefer images to text. I
thought that the page didn’t
resemble the rest of the magazine
enough as the colours weren’t
consistent with my colour scheme.
• I decided to use more images and to
include the blues from my masthead.

3. Attempt 2
• My first double page spread attempt
contained the two shades of blue
used in my masthead. This ensured
continuity throughout my products
as the same colours were used, and
so audiences can associate the
colours with the brand.
• The dark red colour was used to
represent the theme of cultures,
however it clashed with the blue font
colours.
• I decided to change the background
colour with a lighter colour to ensure
the text is visible on the pages.

4. Attempt 3
• I changed the background colour
which made the text on the pages
appear more visible and striking.
• I didn’t like the colour itself, as
although I sampled the colour from
the images on the pages I don’t think
it suited the colourful cultural theme
of the magazine, and didn’t suit the
blue colours used on the pages.
• I changed the layout of the pages
and included more images and text.
Once I found a professional looking
layout, I added in the article text and
images to see the finished product as
I began to like it more. I used a white
background instead on my final
double page spread as the existing
products I looked at usually have a
lot of information on negative space.