As research planning_updated_2011-2012_1_2_1 final


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As research planning_updated_2011-2012_1_2_1 final

  2. 2. My name is: Anna Fofanah Candidate No:9630
  3. 3. Preliminary Project – Research & Planning• Choosing my target audience was very easy because it’s a college magazine, so therefore my target audience would be teenagers aged 16 - 19. On the other hand it could also be for parents• The awareness of my audience had a big impact on my visual design therefore to be able to realte to teenagers; I reseached mutliple magazines targeted to the same age group also doing surveys within the college so I’d know what appealed to them most.• When my final product for my school magazine was finished I was very proud of the outcome because I have never done anything like this before. In Photoshop and InDesign I have learned basic image editing techniques from producing my school magazine for examples by cropping out pictures and using different background colour and playing about with certain images so they appear more suitable for my cover. I have also gained an understanding about the conventions of a school magazine in team’s conventions in layout content and colour schemes
  4. 4. Preliminary ProjectCollege Cover College Contents
  5. 5. Reflections & Feedback• What would you do differently next time? The things that I would do differently is my background colour as the colour of my front cover and contents page are not the same, it makes it look incomplete. My magazine cover is too simple and plain I could have added other pictures or use my colours creatively.• What kind of feedback did you get that might influence you? Some feedback that I received was that the background colour was too bright and the colours used for the font were too similar. Also more images could have been put on the contents page; readers would’ve liked to see more pictures relating to contents within the actual magazine.• What aspects of your understanding of Adobe Photoshop & InDesign do you need to improve? I could use my columns more effectively so that my cover lines are not too close to the edge, or clumped. Also how to use my layers correctly so that I know were all by text and pictures are by naming them.
  6. 6. The music genre of my music magazine is:• The genre of my magazine is Jazz music• My chosen title was Riffin, this is because I wanted my magazine to stand out more. So by giving it the name of a musical terminology used within that specific genre gives this affect.
  7. 7. So I researched this genre of music publication and studied:• Model 1 • Model 2
  8. 8. What I learned from this was…..Cover Design Cover Lines•Use of bright Colours •Formal•Mostly black and white background •Relate to music•Main image Close up or medium •Events coming up or happening•Musicians with an instrument in nowsaxophone, trumpet or piano •Most of the cover lines involves an•Gender- men or women artist•Plain and simple not too much •CD’s reviewsgoing on it’s not crowded with cover •Tasterslines or pictures •Programs
  9. 9. For my music magazine….• Target Audience: mostly people who enjoy jazz, sophisticate people 18 and over• Frequency: monthly because it allows the reader to have something to look forward to.• Cover price: £3.00• Publisher : Rhinegold• Unique Selling point: Get the feeling of Jazz in your bones The reader gets to know what the genre of the magazine Jazz
  10. 10. This is the face of the magazine • I’ve used a lot of colours because I think that• Front cover jazz magazine is meant to be fun and lively. My main image is a man playing a saxophone, I’ve chosen to use this picture because most of all the magazine that i have researched have used a musician holding a saxophone or trumpet and I didn’t not want to lose that affect so I decided to also have that sort of image. I’ve used six different colours there for breaking the codes and conventions of a jazz magazine. The reason for this is because using a brown background for my cover meant that I couldn’t use colours grey and white as it would not stand out so I used brighter colours. I also used six cover lines which include names of artists, events and cd reviews which normal magazines have. I have used one image because most magazines I’ve researched also have one image.
  11. 11. Here are the 4 original photographs I shot for the project……
  12. 12. I modified each photograph; here is the original next to the final version:• Here is how I changed the photograph and whyThe reason why I cropped the background of this picture is because the two men in the background looked like they were not doing anything. This picture was taken at a gig that I attend, so I didn’t not have full control of who should be in the picture as they were a band playing on stage and that’s the reason why I cropped the picture, in order for the main focus to be on the singer who stands out more in than the other people in the picture. In InDesign I used the stroke tool to put a white background around the image. This made the image stand out more and also looked different from the other pictures I have used.
  13. 13. And the second one:• Here is how I changed the photograph and whyFirstly I used my tools in photo shop to flip my picture vertically, as I wanted the picture to by at the bottom right of my contents page and I wanted her back to be at the edge of the page not in the middle as it didn’t look effective to me. I also cropped out the background of this image because of the door in the background I didn’t think it was appropriate to be part of a magazine picture. I decided to give it a lighter brown background from my contents page because I wanted the picture to stand.
  14. 14. And the third one:• Here is how I changed the photograph and whyI cropped out the background of this image because I didn’t really like the background as it was not suitable for a magazine and the background colour that I had chosen for my magazine didn’t not go with the colour of this background. I change this picture into black and white because I wanted it to have an old effect and also because most jazz magazines have black and white picture. On my contents page in InDesign I placed a stroke behind the picture and I used swatches to give it the a black background as I didn’t like it on my contents page with just the image alone, it didn’t stand out.
  15. 15. And the last one:• Here is how I changed the photograph and whyI also cropped out the background of the image because it wouldn’t look professional to have the plug sockets in the picture showing in the magazine and secondly I wanted the main focus to be on the musician
  16. 16. Here are a couple of research models for my contents page…
  17. 17. This is my contents pageContents Page • In this section I have used clear headings to show the reader the different sections of the magazine and where they need to look to be able to find what they need. • I made my numbers bold and in a different colour so that it stand out and it will catch the readers eye quicker so that the reader will know where the features are in the magazine. • I also placed the same numbers of the features on the pictures it relates to so that the reader will know what picture belongs to which article and who the article is about. • The reason why I have made the fonts of seventeen my contents page larger than the other features is because that’s my main story needs to stand out from all the other • The colour of my heading on my contents page is in white and yellow this is because thats the colour I used for my front cover and this colour scheme has run through out the my contents page.
  18. 18. How does the contents page link back to the cover page?My front cover highlight’s the artists and musicians that are also Artistson my contents page for example James Grant and AshleighNdjoli. My main story on my contents page is has a different artistfrom the main story of my front cover. I wanted my magazine tobe different from the other magazines that are already out there.Magazines that use the same artist as their main story on theirfront cover, contents page and double page spread. After Main storycompleting both my front cover and contents page I realised thatthe outcome look of my magazine did not come out as I wanted itto. My idea way not very clear and I feel this might confuse thereader.   My contents page and front cover link because I’ve used Title Colours the same colour yellow and white for my title for both my contents page and front cover. I couldn’t use the same font for my title ‘Riffin’ on my contents page as my cover because it was no longer I tried to get a font that looks just like it and I used ‘MS Mincho’. Also I used the same font ‘Verdana’ for my features and regulars on Same font my contents page and also for my cover lines on my front cover. For my cover lines on my contents page I decided just to use two colours to keep my magazine at a professional standard. I only used more than one colour green, pink, blue etc.. on my front cover to stand and to catch the readers eye.
  19. 19. Key points of contents pageHow have you made the reader want to read on?I have used pictures and words to make my reader want to read on. the pictures are clear and the words tell the read who is theperson is and give them incentive to read on.What are the links between images and words?In order for my pictures to link with the words I have placed numbers on them, for example picture 26 and words 26 have thesame number. As I have placed all my artist under features that meant that all my pictures would have been placed in onesection and I didn’t want that. I decided to spread my pictures around so by giving them number the reader will still know whichartist belongs to who.What determines the dominant stories?The size of the image of my dominant story is larger than the other pictures. Also the words are in bigger font an are almostplaced around the image. Doing this allows the reader to eyes see the main story before reading other thing that are on thecontents page.How have you gone about ordering the information on the page?Firstly, I didn’t want all my pictures in one place, so I had to spread them out on the page. I also did not want my regulars andfeatures to be on one side of the page, as most magazine do. I placed my feature on the bottom right and my regulars on theleft because regulars come before features. Then I placed my picture around two on the left and two on the right next to thewords. Making everything balanced.
  20. 20. How does the contents page flag up your double page spread?My double page spread is based on the dominant story of my contents page. I have used the same artist on both contents page and double page spread.The artist pictures and words are big to make her stand out and also informs the reader that she is the cover story and main feature of the magazine Even though the background as change on my double page spread. I used a cream colour which still matches with the colour contents page. I also used the same colour of the background on the bottom right of my double page spread to keep the colour brown consistent . The font Times New Roman is also used through out my double page spread apart from the title and quotes which are a different font.
  21. 21. Here’s an example of an inspiring double page spread…
  22. 22. This is why I think that double spread worksThe use of only two colours and one picture that takes up half of the page is amazing. This double page spread works because of it simplicity and effectiveness. These are the traits that i plan to follow in my double. The use of the black and white theme with the hint of yellow highlight significant information. The layout of is not over crowded which makes it easier for the reader to read. Looking at this double page spread I was attracted to it so I think this I what I need to for double page spread.The genre of my magazine is jazz. This which it has to have a relaxed theme about it. This is illustrated in the double page spread that I have analysed.
  23. 23. This is my double-page spread
  24. 24. This is how my double page spread worksMy double page spread has a relaxed and simplicity theme to it. This is also seen in mycontents page. The colour scheme show clear link to my contents page and cover page.Although I changed the main model of my magazine. This makes it look like there is nolink to my contents page and double page spread. However my re-draft cover pageand contents will have the same model which will then link to my double page spread.I started the article with an introduction of who she is and what she is doing.I chose to make the main picture which is on the left page a little bigger than theothers. However not that big so that it does not dominant the page and take theattention away from the other pictures.
  25. 25. This is how all three components are linked together….Although my model are different I just my colour scheme is consistent . Same model on the contents page and double page spread. The theme of jazz is seen through all the three components  
  26. 26. This is my re-drafted cover page• Cover Page • Key modifications from feedback • Colour of my title has changed • Main cover line stands out • Added more tasters • Cover lines on one side • Colour scheme changed to blue, pink, white and black • Background colour changed to grey • Change of instrument Clarinet to a saxophone • Barcode is on the right not on the left • Artist is no longer playing the instrument it’s placed in the background • Change of unique selling line to ‘Get the feeling of Jazz in your bones’ • Artist changed from a man to a female artist • Price no longer placed with barcode, placed next to title • Issue number and date separated • Change of masthead name from ‘Riffin’ to ‘RiffinJazz’ • Colour of the bottom strip changed to pink from white
  27. 27. This is my re-drafted contents page• Cover Page • Key modifications from feedback • More tasters • added to extra columns tasters and reviews • Add Subscription • Only three artist picture are featured page • Picture of the front cover is added and a picture of tickets • The main cover story picture changed • Colour scheme changed to white, blue , pink and black • Formation of the layout change • Writings not hidden • Masthead design changed • Colour of masthead changed • Colour of the bottom strip changed to pink from white • Picture position changed
  28. 28. This is my re-drafted double spread• Double spread
  29. 29. Key modifications to double spread from feedback• Main picture on the left changed to a full picture and in black and white• One column of question and answer is seen on the left page• Issue number, date and website removed• Picture formation change on the right side of the page and 3 new pictures are added• New question is added• Quotes colour changed• Text formation changed• Photographer name added on the side on the left hand side• Same fonts used for question and answer but different font for the quotes• image shot from different angles
  30. 30. Evaluation• You can find my blog here:(URL) You can find my evaluation with responses to the 7 questions here:(URL)