it all about SWOT analysis.

2. ORGANIZATION

3. Presented by:
Muhammad Fahad (01-235162-029)
Saad Sohail Dar (01-235162-066)
Hassan Anis (01-235162-016)
HusnainWarich (01-235162-088)
Shoiab Sultan (01-235162-069)

4. Contents list:
Organization.
Ufone.
Introduction.
History.
Culture.
Plans/decision making.
Awards.
Umall.pk
Vision satment.
Mission statement.
SWOT Analysis.
(Strength, Weakness,
Opportunities,Threat.)
Hierarchy.
Conclusion.
Evaluation.

5. What is Organization?
Social arrangement for achievement of their collective goal and their
performance in control is called organization.
▪ Social arrangement.
▪ Collective goal.
▪ Performance control.

6. Ufone:
About Ufone: Ufone is an EtisalatGroup Company with its presence in all the
major cities of Pakistan along with a comprehensive coverage across all major
towns, villages and tehsil headquarters of the country.The company employs
more than 3,850 people and operates with a network of more than 375
franchises and 22 company-owned customer service centers along with a
distribution network of 150,000 outlets nationwide

7. Introduction:
Ufone understand the value of words and the need
to communicate effectively and efficiently at all
levels of society, that's why ufone,s primary focus is
on you.
Ufones valued customer bring strength to the
company. Because Ufone is all about you.

8. Introduction:
Ufone is a private organization.
It is a telecommunication industry.
Subsidiary.
January 29,2001.
It is founded by Pakistan
Telecommunication company Ltd.
(PTCL)
UfoneTower, Blue Area, Islamabad,
Pakistan.
2,336 Areas. All National Highways,
All Motorways.
Mr. Rainer Rathgeber, CEO.
Pre pay, Post pay, Upaisa.
More than Rs. 25 billion PKR (2012)
Rs. 25 billion PKR (2012)
Rs. 2.5 billion PKR (2012)
Etisalat.
PTCL Pakistan.
www.ufone.com

9. History:
PakTelecom Mobile Limited (PTML) or ufone is a Pakistan GSM
cellular services provider. It was the third mobile operator to enter
Pakistani market. It started its operations under the brand name
ufone, in Islamabad on January 29,2001.
PTML(ufone) is a wholly owned subsidiary of Pakistan
Telecommunication Company Limited (PTCL). Following PTCL’s
privatization, Ufone became part of the Etisalat in 2006.
Ufone is among the largest GSM mobile services provider and fourth
largest mobile services in term of subscriber base of over 24 million.
It has a market share of 18% among mobile operators.

10. VISION STATEMENT:
The vision statement of ufone is to be the leading
telecommunication service provider in Pakistan by offering innovate
communication solutions for our customers while exceeding
shareholders values and employee expectations.

11. MISSION STATMENT
The mission of the ufone is to provide best services with best
coverage that would eventually generate profit for the company and
its stakeholders.

12. Hierarchy:

13. Culture:
Ufone is a dynamic organization with an equally empowering culture
that allows people to make the most of their skills, personality and
career.
 Teamwork: ufone work together to get the job done.
 Creativity: ufone seek creativity and outside the box thinking.
 Empowerment: ufone enable its people to make decision with
responsibility which increase loyalty and foster ownership.

14. Plan and decision making:
Ufone management prepare 2 plans every year.
Plan # 1:
 This is 5 year plan, submitted every year to Etisalat Board of
Budgeting.This is been reviewed in board meeting every six month.
Plan # 2:
 This is yearly plan, submitted by chief officers to CEO ufone and he
submitted a consolidated plan for the year to the board.This been
reviewed by the CEO in monthly/weekly meetings. And every quarter
by the board.

15. Products/services:
Ufone is a service providing company. Service is any intangible
product that consists of activities, benefits or satisfactions offered for
sale.
Ufone has segmented its product on the basis of two features:
 Ufone Pre-paid.
 Ufone Post-paid.

16. Products/services:
Ufone Pre-paid:
Is segmented for the youngsters, with attractive
packages to their requirements.
Ufone Post-paid:
Is segmented for the people of mature age, having
their own business, belongs to business class or people who are
senior executives of the organizations.

17. Awards:
Ufone has won BestTelecommunication Services Provider Award at
2012 PAS Awards by Pakistan Advertisers Society.

18. SWOT Analysis:
Every Organization has some Strengths, Weakness, Opportunities andThreats.
Strengths andWeakness are the Internal Factors and Opportunities and threats
are External Factors.
▪ S = Strength.
▪ W =Weakness.
▪ O =Opportunities.
▪ T =Threats.

19. Strengths include
▪ internal capabilities
▪ resources
▪ positive situational factors
That help an organization to achieve there goals.

20. Coverage:
Ufone has coverage over 2,336 areas of Pakistan andAll Highways and
Motorways.
Products:
 Ufone GSM Services.
 Pre paid.
 Post paid.
 Upaisa.
 Super Card.

21. Hisaab SMS:
▪ Ufone is the only cellular network that gives the record of your daily basis
expenses (including taxes).
Technology:
▪ Although ufone has introduced 3g network in Pakistan instead of 4g in front
of it competitors but it gives much better coverage of 3g service in our
country.
Focus:
▪ As ufone is a network of youth, middle and lower class so it gives much
more better packages that are cheap and affordable to middle class and the
youth.

22. No. of Employee’s:
 Ufone has a large no. of Employee. Because they have no. of
branches in over all Pakistan. So, they have large no. and franchises
for employee and also a ufone tower in their organization and
facilitate their employees.
Low international rates:
▪ Ufone offers very cheap international rates as compared to other
networks where Pakistanis are in a great number such as gulf sates
and etc.

23. 3G Service:
▪ According to ufone they have 3G service as strength. Because they
have very good response of 3G service when they launch and till now
they have very good response.They have large no. of users who use
their 3G service and appreciate them.
Old persons:
▪ They have no. of users in subscriber who are old persons (above 50
ages).These persons use their services. Because they loved Pakistan
and ufone is home grown industry. So, they promote their home
grown industry.

24. Home Grown Industry:
 According to ufone they are home grown industry/organization. Because
this is the 1st telecommunication industry who born/build in Pakistan by
PTCL and PTML.
Wining projects:
 Universal Service Fund (USF) and Ufone today entered into a Rs. 3.73 Billion
contract for provision of Mobile Broadband Internet/ 3G services in Khuzdar
and Chagai areas of Balochistan.
 It is noteworthy to mention here that through these Broadband for
Sustainable Development Projects, districts of Nal, Khuzdar, Aaranji, Wadh,
Saroona, Mula, Ornach, Zaehri and districts of Dal Bandin,Taftan and
Mashkhel in Chagai lot will be served.

25. Weakness:
Unable to meet the customers demand which is Ufone’s biggest
weakness:
 It has many franchises in the whole country but as its customers are
increasing day by day so its present franchises are not enough to
fulfill the needs of it customers.
 Call rates from ufone to ufone is very cheap but to other networks its
rates are expensive.

26. Weakness:
4G service:
 Ufone does not have 4G service while all other celluar networks have
4G service in Pakistan.This is one of the major drawbacks of ufone as
4G demand is increasing day by day in country.
 But Ufone is hope ful to take 4G license as soon as possible.
Poor quality in hill areas:
 Ufone has the problem of voice quality and signal problems in hilly
areas.Though ufone is planning to increase its quality but it can’t
compete with other networks in market.

27. Weakness:

28. Opportunities:
Opportunities are favorable factors or trends in the
external environment that the company may be able to
exploit to its advantage.

29. Opportunities:
They can start their services in other cities of Pakistan.
As they are the subsidiary of Pakistan telecommunication limited,
they can acquire as much fund needed to improve their technology.
They can also target corporate sector.

30. Opportunities:
4G smartphones:
▪ Ufone have opportunity over 4G. because the 4G mobile phone are
expensive. And the 3G mobile phones are available in low cost in
market upto 7000-10000 the 3G supported phones are available.
Profit:
▪ Ufone make more profit by running 3G service. Because ufone
recover the payment that he pays for 3G service and now he able to
make profit by providing best 3G service to their users.

31. Competitor:
The ufone have threat form telecom industries like Jazz,
Warid,Telenor, Zong.
 The decreasing economy rate and instability of Pakistan.
 Boosting customer of warid and zong.

32. 4G Service:
▪ The competitors of ufone have 4G service ufone have
threat from their competitors. Because ufone have no 4G
service. Ufone feel if the Mobile companies made 4G
supported smartphones in large no. so, the users of ufone
left the ufone service and start using 4G services of the
other organization.

33. MainThreat:
▪ The main threat for ufone is JAZZ and WARID. Because
now Jazz and warid combined. Jazz purchase the warid.
And now also jazz have 4G service and the no. of user
increase day by day.
3G & 4G Devices of other companies:
▪ Now there is new threat for ufone is that, the competitors
of ufone now introducing 3G & 4G WiFi and chargeable
devices (cloudes).so, the users of the ufone is interacting
with these organization’s.

34. Key Points
▪ SWOT Analysis is a simple but useful framework for analyzing your
organization's strengths and weaknesses, and the opportunities and
threats that you face. It helps you focus on your strengths, minimize
threats, and take the greatest possible advantage of opportunities
available to you.

35. Conclusion:
Ufone is penetrating its market by taking risks and
aggressively promoting & advertising itself. In this tough
market Ufone isn’t only surviving but growing at an
exceptional rate. Ufone is using humorous theme in its ads
which has become its benchmark. People enjoy watching,
discussing and following Ufone ads the most. And it is the
biggest achievement of Ufone in recent times. We wish a
very best of luck to Ufone. May it progress in this field and
achieve its desired goals.