3. Dedication
We dedicate this project to our parents and
beloved teachers especially Ma’am Shazadi
Sattar without their patience and
understanding the completion of this work
would not have been possible.
4. History And Introduction
Company Started in January 29, 2001.
Now CEO of Ufone Is Abdul Aziz.
Head Office in Islamabad (F-7 Markz).
Coverage in Pakistan is more than 10000
locations.
5. Genre: (Subsidiary of ptcl).
Governed By: Govt. of PAKISTAN & ETISALATS.
Slogan: (It all about U).
Mission: provide strong network and quality
Visions: be the best in Pakistan
Current Status: launching 3g
6. • Pricing Strategy.
Due to Price Conesus Market Ufone offers it
services with lower and affordable rates.
Product & Services
Prepay Post Paid U Paisa
7. Placement
• This customer focus and best offering has allowed
Ufone has built a subscriber base of
over 24 million in less than a decade. Ufone has
network coverage in 10,000 locations and across
all major highways of Pakistan. Ufone currently
caters for International Roaming to more
than 288 live operators in more
than 160 countries. Ufone also offers Pakistan's
largest GPRS & BlackBerry Roaming coverage
available with more than 200 Live Operators
across 122 countries.
9. PESTEL Analysis
• In PEST P stands for Political, E stands for
economical, S stands for social and T stands
for technological analysis of industry with
respect to their environment.
10. SWOT Analysis
• Every Organization has some Strengths,
Weakness, Opportunities and Threats.
Strengths and Weakness are the Internal
Factors and Opportunities and threats are
External Factors
11. BCG Matrix
• The BCG growth-share matrix displays the
various business units on a graph of the
market growth rate vs. market share relative
to competitors.
14. Environmental Initiatives &
Social Development
• Ufone’s Green Expedition
• Ufone Holds “Friends of the Environment”
competition.
• CSR Activity at IMCG
• SOS Iftaar
• Flood Relief Activity
• Library
