The document summarizes and compares the cellular industry, products, services, pricing, placement, promotions and SWOT analysis of Mobilink and Ufone in Pakistan. It notes that Mobilink and Ufone are the two largest cellular operators in Pakistan, with Mobilink having the largest market share of 35% and Ufone having the second largest of 21%. It provides details on the companies' various prepaid and postpaid plans, pricing structures, network coverage and promotions. It concludes that Mobilink has a larger coverage network but higher prices compared to Ufone, whose lower prices make it popular among lower and middle income customers.

2. Group Members

4. Cellular industry of Pakistan

15. Pricing To Mobilink To Others Sms Rs 1.0 Rs 1.5 Call Rs .90 per 30 sec Rs.99 per 30 sec To Ufone To Others Sms Rs .50 Rs 1.0 Call Rs .99 per 30 sec Rs .99 per 30 sec

16. Pricing To Mobilink To Others Sms Rs 1.0 Rs 2.0 Call Rs 2.50/min Rs 2.50/min To Ufone To Others Sms Rs .50 Rs 1.0 Call Rs 1.125 per 30 sec Rs 1.25 per 30 sec

18. Pricing Postpaid

28. Questions… ?