2. Presented By
• Junaid Amjad 7067-FMS/MBA/F15
• Mohsin Ali Awan 7068-FMS/MBA/F15
• Sajjad Ahmed 7079-FMS/MBA/F15
International Islamic University Islamabad
Faculty of management sciences
Presented to:
Prof, Aamir Gafoor
4. COMPANY INTRODUCTION
• PTCL started its operations in January 2001 under the brand
name 'Ufone’
• Ufone Become the part of (Etisalat) in 2006.
• Network Coverage in 10,000 locations and across all Major
Highways of Pakistan.
• And also won the best Telecommunication service
provider award in 2012.
5. COMPANY INTRODUCTION CONTINUED
• Headquarters is in Islamabad, Pakistan.
• The company have more than 3850 employees and are operating
with a network of 380 Franchises & 150000 outlets nationwide.
:
It's all about U!
6.
7. PRODUCT
• Ufone offers postpaid & prepaid connections in a complete solution
of communication that offers
• Short messages (SMS) & international Messages.
• MMS.
• Call waiting.
• Voice Mail.
• International Roaming etc.
• Ufone Introduce the new Rickshaw in all cities of Pakistan called
WiFi Rickshaw.
8. PLACE AND TIME
• Ufone offer customers a choice of distribution channels, including
visiting a branch, through online, by customer care service.
• Many information based services can be delivered almost
immediately to any location in the world that has their network.
• Ufone provided services directly to end consumers through their
franchises or outlets.
9. PRICE
• Ufone Offer different packages like other networks.
• Ufone wanted to extend their services to attain their more and more
customers by different packages with minimum prices like.
1. Uwone
2. 30 sec Package
3. Uth non stop offer
4. Tension Free
5. Ladies Package
10. PEOPLE
• Currently 3800 Members are working with Ufone.
• From a telecommunication point of view, the following will be
segments of people to target.
1. Corporate Class
2. Entrepreneurs (Business class)
3. Working class
4. Youth
5. Government organizations
11. PROMOTION
• Ufone strategizes to carry out promotion in order to increase its market
shares, some promotion strategies are given below.
Message source Ufone haired young models for its
youthful message theme.such
as Vena Malik, Meera, Jiya Ali,
Faisal Qureshi, Mikaal
Print Media They print ads in all leading
newspapers, Sunday magazine ,
akhbar-e-jahan etc
Events They arrange events and future
plans and musical concerts with
junoon band etc.
12. PHYSICAL ENVIRONMENT
It is a very important aspect of marketing. In this part the most important
thing is customer service is billing
• Ufone has easy process of billing for its post-paid customers.
• For pre-paid customers it is extremely easy to get there recharge done
• It also has a customer service call centers where customers can call
24hours to gain any information about Ufone packages or to report any
problem that they are going through
13. CONCLUSION
• By analyzing the 7’p of Ufone we can say that Ufone still trying to
provide network or there services in ruler or urban areas, but it have
become tough task to survive in market as, the usage of Ufone is going
challenged because due to zong network and after the collaboration
of Jazz & Warid is increasing.
• We observed that Ufone is specially targeting to youths.
• Telecommunication industry is one of the toughest markets to enter
and expand. Ufone is just not surviving but is also maintaining its
market share
14. SUGGESTIONS
• The first thing that UFONE should do is that it should make a formal strategy and
try to capture more customers and provide them with good packages which
are lower than other companies.
• Secondly Ufone should focus more on its own advertisements rather than leg
pulling of its competitors. In its war of advertisements with Zong ufone spent a
lot of money on its ad's but it offended many customers.
• Thirdly Ufone some times goes too far to attract customers which may be
unacceptable to the local culture. as the culture in Pakistan would not accept
anything that is cheap or offensive.
• The last but not the least, Ufone should be aware of its competitor moves and
there value added activities. It should keep a close eye on all its competitors
mainly Mobilink and Telenor as they are the two companies currently
positioned above Ufone.
