u fone


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u fone

  1. 2. <ul><li>Objective of Project </li></ul><ul><li>The purpose of study is to have skills for performing specific tasks in efficient way. </li></ul><ul><li>Study always requires technical knowledge of the field. </li></ul><ul><li>Beyond the skill of knowledge, we should also keep technical skills in field. </li></ul><ul><li>The project will not only helps us to know about scope of study but also helps us to tackle our field problems in future. </li></ul>
  2. 3. <ul><li>Ufone Company started its business in Pakistan on January 29, 2001. </li></ul><ul><li>Now CEO of Ufone is ABDUL AZIZ </li></ul><ul><li>Coverage in Pakistan is more than 10000 locations . </li></ul><ul><li>Introduced international roaming facility for prepaid subscribers in Saudi-Arabia, United Kingdom, United Arab, Cyprus, Sri Lanka and different countries with lowest rates. </li></ul><ul><li>Profits increased to Rs 2.66 billion in last financial year. </li></ul><ul><li>Subscribers of Ufone now rapidly increase more then 20 million. </li></ul><ul><li>The Ufone was the 2 nd GSM provider company. </li></ul>
  3. 4. <ul><li>When the Ufone Company entered in the market of Pakistan in 29 th January 2001, there were already three companies existing in the market. Which were Paktel , Instaphone and Mobilink . </li></ul><ul><li>For standing in the market, it provided low rates and quality services </li></ul><ul><li>Ufone firstly provide coverage in main cities like Rawalpindi , Islamabad, Karachi and Lahore . </li></ul><ul><li>Ufone targeted the middle class by introducing low rates and different packages. </li></ul><ul><li>For competing with other companies Ufone also provided convenient connections , Internet services , multimedia messaging and worldwide SMS at flat rates. </li></ul>
  4. 5. <ul><li>&quot;Ufone, it's all about U ! We are where you want to be……At Ufone we aim to provide you with wider coverage, superior connectivity, clear signals & voice quality. </li></ul><ul><li>Wherever you are, Ufone keeps you connected.&quot; </li></ul><ul><li>“ To be the best cellular option for u” </li></ul><ul><li>“ To be the leading telecommunication service provider in Pakistan by offering innovate communication solutions for our customers while exceeding shareholder value & employee expectation” </li></ul>
  5. 6. <ul><li>Ufone Company is using a proper and formulized system to control the activities of departments </li></ul><ul><li>Strategies are made under the CEO (ABDUL AZIZ) and the heads of all the departments. </li></ul><ul><li>The fowling are the departments of Ufone Company. </li></ul><ul><li>1: Sales and marketing department. </li></ul><ul><li>2: Finance department. </li></ul><ul><li>3: Customer service department. </li></ul><ul><li>4: IT department. </li></ul><ul><li>5: Human resource department. </li></ul>
  6. 7. <ul><li>Ufone, in cash cow stage </li></ul><ul><li>Market share value; </li></ul><ul><li>Market share value is high as compared to competitors </li></ul><ul><li>Relative Market Growth rate </li></ul><ul><li>Relative Market growth rate is low </li></ul><ul><li>Desired Strategies of Ufone </li></ul><ul><li>Further investment </li></ul><ul><li>Follow customer needs & taste </li></ul><ul><li>Strong customer relationship </li></ul>
  7. 8. BCG MATRIX Figure Star Question mark Cash cow Dog
  8. 9. <ul><li>Huge market </li></ul><ul><li>High opportunity. </li></ul><ul><li>No Restrictions by Govt. and PTA. </li></ul><ul><li>Company should continue its new packages with low rates to compete with competitors. </li></ul>
  9. 10. <ul><li>Similar call rates </li></ul><ul><li>Almost similar packages </li></ul><ul><li>Low switching cost </li></ul><ul><li>Similar services </li></ul><ul><li>Product differentiation. </li></ul><ul><li>New offers. </li></ul><ul><li>Increase brand loyalty by giving competitive advantages. </li></ul><ul><li>Innovative services. </li></ul><ul><li>No substitute </li></ul><ul><li>No another suppliers </li></ul><ul><li>Create long term relation with suppliers. </li></ul>
  10. 11. <ul><li>Numbers of substitute </li></ul><ul><li>Same services </li></ul><ul><li>Low switching cost </li></ul><ul><li>Differentiation </li></ul><ul><li>Value addition </li></ul><ul><li>Bring loyalty </li></ul><ul><li>Use competitive advantages as a tool </li></ul><ul><li>New services </li></ul><ul><li>Number of competitors </li></ul><ul><li>Plenty of opportunity </li></ul><ul><li>Price reduction </li></ul><ul><li>Avail opportunities. </li></ul><ul><li>Competitive strategies. </li></ul>
  11. 12. <ul><li>Direct competition with Mobilink , Telenor , Warid and Zong . </li></ul><ul><li>Indirect competition with Wateen , PTCL Wireless , Worldcall etc.. </li></ul>
  12. 13. <ul><li>Founded in 1994 </li></ul><ul><li>1 st GSM </li></ul><ul><li>Slogan “ Reshaping lives ” . </li></ul><ul><li>Rs. 22.95 billion revenue in 3 rd quarter of last fiscal year. </li></ul><ul><li>30 million subscribers </li></ul><ul><li>130 countries on international roaming. </li></ul><ul><li>postpaid “ Indigo ” . </li></ul><ul><li>prepaid “ Jazz ”. </li></ul><ul><li>Largest cellular service provider in Pakistan. </li></ul>
  13. 14. <ul><li>Public limited founded in March 2005 . </li></ul><ul><li>Largest direct European investment in Pakistan. </li></ul><ul><li>“ Here to Help ” slogan </li></ul><ul><li>Revenues of PKR 19.8 billion in Q3 for fiscal year 2011. </li></ul><ul><li>More than 20 million customers approximately. </li></ul>
  14. 15. <ul><li>Private limited company founded in May 2005 . </li></ul><ul><li>“ We Care ” slogan </li></ul><ul><li>80 days after lunching , more than 1 million users . </li></ul><ul><li>More than 18 million subscribers. </li></ul><ul><li>Last year low portability rate. </li></ul>
  15. 16. <ul><li>1 st international brand of China Mobile , in 2008 . </li></ul><ul><li>“ Say it all” slogan. </li></ul><ul><li>Zong have 13.2 million subscribers. </li></ul><ul><li>Zong now provide low call and sms service, internet services as compare to others. </li></ul>
  16. 17. <ul><li>More than 10000 location coverage. </li></ul><ul><li>288 live operators in more than 160 countries.. </li></ul><ul><li>More than 250 franchisees. </li></ul><ul><li>Total investment is $400 Million. </li></ul><ul><li>Mobile phones easily affordable for the common man. </li></ul><ul><li>Exciting and energetic SMS packages </li></ul>
  17. 18. <ul><li>Ufone did nothing for its voice clarity as it should be. </li></ul><ul><li>Insufficient number of franchises. </li></ul><ul><li>Network jammed on special occasions like Eid, New year etc. </li></ul><ul><li>To other networks its rates are expensive as compared to Mobilink and Telenor. </li></ul><ul><li>Service at Baluchistan is a normal and in Khyber P.k is very poor. </li></ul><ul><li>Behave rudely with customers. </li></ul>
  18. 19. <ul><li>Attractive packages for youth. </li></ul><ul><li>Ufone should increase number of its franchises in remote areas. </li></ul><ul><li>Introduce some international package with lowest rates. </li></ul><ul><li>Should increase hourly packages. </li></ul><ul><li>Ufone can extend its network in Northern areas and bring technological shift. </li></ul><ul><li>Like “NADRA Kiosk” if Ufone provide “Ufone kiosk”. These will be the machines like ATM machines and provide 24 hour balance recharging facility. </li></ul>
  19. 20. <ul><li>Competitive threats from direct and indirect competitors. </li></ul><ul><li>Have no Exact summery of its users. </li></ul><ul><li>Current market and economics situations are not stable. </li></ul><ul><li>Working and investment is in danger. </li></ul><ul><li>Some adverse Government policies are key threat to Ufone like heavy imposing of taxes. </li></ul><ul><li>Ufone is facing some problems due to the Subsidiary Company of PTCL. </li></ul><ul><li>Mobilink and Telenor are providing high remuneration to its employees as compared to Ufone, due to it these are attracting many expertise and skilled persons. </li></ul><ul><li>Electromagnetic waves which are not good for the human health.  </li></ul>
  20. 21. <ul><li>Segmentation </li></ul><ul><li>Economy </li></ul><ul><li>Upper class </li></ul><ul><li>Middle class </li></ul><ul><li>Lower class </li></ul><ul><li>Age </li></ul><ul><li>Youngsters </li></ul><ul><li>Middle age </li></ul><ul><li>Aged people </li></ul>
  21. 22. <ul><li>Gender </li></ul><ul><li>Male </li></ul><ul><li>Female </li></ul><ul><li>Occupation </li></ul><ul><li>Business class </li></ul><ul><li>Labour class </li></ul><ul><li>Farmers </li></ul>
  22. 23. <ul><li>Targeting </li></ul><ul><li>Ufone is mainly targeting to youngsters via their current needs and glowing packages </li></ul><ul><li>Positioning </li></ul><ul><li>Affordable call rates </li></ul><ul><li>Lowest sms packages rate. </li></ul><ul><li>Economic handsets </li></ul><ul><li>Best service quality </li></ul>
  23. 24. MARKETING STRATEGY <ul><li>Differentiation </li></ul><ul><li>Ufone get competitive advantage in different terms; </li></ul><ul><li>Price </li></ul><ul><li>Quality </li></ul><ul><li>Technology </li></ul>
  24. 25. <ul><li>MARKET PLANING </li></ul><ul><li>Marketing Mix </li></ul><ul><li>Products </li></ul><ul><li>Ufone is providing Intangible services and tangible products </li></ul><ul><li>Prepaid </li></ul><ul><li>Postpaid </li></ul><ul><li>Ufone Mobiles </li></ul>
  25. 26. <ul><li>Price </li></ul><ul><li>Ufone is charging lowest call rates on routine and different Occasions </li></ul><ul><li>Eid </li></ul><ul><li>Ramadan </li></ul><ul><li>14 th August </li></ul><ul><li>Charismas </li></ul>
  26. 27. <ul><li>Place </li></ul><ul><li>Ufone is focusing the provision of network on bringing shift according to current needs. </li></ul><ul><li>All Backward Areas </li></ul><ul><li>Northern Areas </li></ul><ul><li>Desert Areas </li></ul>
  27. 28. <ul><li>Promotion </li></ul><ul><li>Ufone employ different marketing policies, activities and sources for the provision of value added services to customers like; </li></ul><ul><li>Advertising </li></ul><ul><li>Electronic media </li></ul><ul><li>Print media </li></ul><ul><li>Billboards </li></ul><ul><li>SMS marketing </li></ul><ul><li>Internet marketing </li></ul><ul><li>Public relations </li></ul><ul><li>Sales promotion </li></ul><ul><li>Direct marketing </li></ul><ul><li>Personal selling </li></ul>
  28. 29.     For any queries or complaints, contact Ufone: Dial 333 from Ufone or 111-333-100 from any landline. Fax us at 111-333-900 Register complaint on our website http://www.ufone.com/cs_voiceOfTheCustomer.aspx Write to Ufone at P. O. Box # 3333
  29. 30. Recommendations <ul><li>Coverage in Northren areas. </li></ul><ul><li>Voice clarity & quality </li></ul><ul><li>Increase number of franchises </li></ul><ul><li>Trained staff in service centers </li></ul><ul><li>Improve network service </li></ul><ul><li>Differentiate its packages </li></ul>
  30. 31. <ul><li>Thank </li></ul><ul><li>you….. </li></ul>