Its a celular company...n this presentation is for marketing course

1. Presented to:
Ms. Sadaf Rasheed

2. GROUP MEMBERS
KAMIL IQBAL

3. INTRODUCTION
UFONE GSM is a Pakistani GSM cellular service
provider. It was founded on 29 January 2001.Their
main products are Post pay & Prepay connections.
UFONE is subsidiary of Pakistan Telecommunication
Company. Presently UFONE is giving network services
to 750 cities and giving a hard time to the competitors
by launching different packages in a short time period.

4. COMPETITORS
 MOBILINK
 TELENOR
 WARID
 ZONG

5. UFONE PACKAGES
 Paanch ka Pandrah
 U Loan
 Uwon
 U-circle
 U share
 Mobile Number Portability
 Missed Call Notifications
 Phone Book Saver
 Virtual Private Network (VPN)
 Mobile Banking
 Unlimited SMS
 Friends N Family

6. SWOT ANALYSIS
Strengths
 Second Large Market Share
 World wide cheap call rates
 Representing PTCL name

7. CONT….
Weaknesses
 Placing Franchises
 Special Events Jamming
 Ufone Voice Quality

8. CONT…….
Opportunities
 Continuing to Expand Globally
 Publicity and Marketing
 Develop Franchises

9. CONT…
Threats
 Govt. Interference
 Competitors
 Economic Conditions

10. PROCEDURE
 Research:
‘descriptive research’
Secondary Data: information about ufone.
Primary Data: Questionnaires 10 contain 12
questions
 Sample Units:
Based on people who use UFONE connection.
These people were divided gender wise, 5 male
users and 5 female users. Total 10 users.

11. ANALYSIS OF QUESTIONNAIRE
Q1:Are you aware of UFONE

12. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
YES NO
MALE
FEMALE
Q2:Have you ever been customer of Ufone

13. CONT…
Q3:: Are you satisfied with the service of UFONE
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
YES NO
MALE
FEMALE

14. Cont
Q4:The packages provided by U FONE on
advertisement are really persuasive.

15. Q5:: Do the offers really exist provided by the
UFONE

16. Q6:How do you find the quality of network
provided by the U FONE?

17. Q7:packages of UFONE are relatively ?

18. Q8:what type of problem do you face while
using UFONE

19. Q9:evaluate the performance of customer
service of UFONE

20. Q10:how do you find the atmosphere of
franchise?

21. Q11:which tools should be used for UFONE promotion?

22. Q12:if you are satisfied with some another connection,
then what type of extra service should UFONE provide?
People said that UFONE should work on hidden
charges and it should clearly identify in advertisement.
There should be more franchises for customer
convenience
UFONE should provide inexpensive rates for other
connections as well
Relationship with customer should be fair
Free SMS should be given
UFONE should launch some good packages for Post-
Pay customers

23. Conclusions and Recommendation
Ufone could develop some new and innovative
services to attract customers to increase their
revenues as well as it customers:
 It should introduced International SMS
packages
 They should also introduce some International
call packages to Middle Eastern countries.
 In “ Ufone ghanta” package time of the
package should be extend.

24. THANK
YOU