The album cover features two men with the American flag in the background, indicating the artists' American nationality and pride in their country. An explicit content warning in the top right corner informs customers the album may contain inappropriate language. The artists' names and album title are not on the front cover, so customers must recognize them or see the spine where this information is listed. From the men's flashy clothing styles including gold chains, it can be assumed they are rap artists based on common traits in rap culture and fashion.

1. FREDDIE C
If wefollow the Z rule on this album cover, we can see that you can
immediately see the American flag. The fact that the flag is there shows that
the artists may be proud to be from their country as they feature it on their
album cover. The fact the flag in the background is black and white brings out
the two men on the frontof the cover and makes them stand out.
In the top right corner is an explicit warning and is also one of the firstthings
the customer sees. The fact it is there gives the customer a visual
representation that the album is not suited to everyoneand anybody is
offended by inappropriatelanguage should not purchasethe album.
Another point is that the artists havenot featured their name o name of the
album on the front cover. This means they are relying on either the productto
be stored on a shelf where the spine is showing so the customer knows who
they are. Or they are relying on people to recognise them, which is why if we
follow the Z rule on the cover one of the first things the customer picks up is
the artists face.
We can assumepurely fromthe albums cover that these are rap artists from
the artists style. The men are quite extravagantwith their style for example the
shiny trousers and the fact one of the men is shirtless. The gold chain is also
quite important as it is whatmost rappers wear and is important to the rap
culture.

2. FREDDIE C
Also, the rap movement is predominantly made up of Americans, so it is no
coincidence that the two men have the American flag in the background of
their album cover.
The colours of the album aremade up of dark shades and generally boring
colours which is quite like most rap covers. The font on the spine of the album
is very futuristic which could suggestthat the songs featured in their album is
different to all their other songs. The fact the title on the spine is in bold and
capitals is to attract the customer when it is on the shelf.

3. FREDDIE C
If wefollow the Z rule on this cover, we immediately see the album’s title
which suggests summer like and up beat songs on the album. The next thing
the customer sees is the artists face. Much like Outkastthe artists name is not
featured on the album, so the customer either has to recognise the artist or
rely on the productbeing on a shelf.
The albums name “Surf” is in differentcolours to the background this is to
make it stand out and make the customer easily awareof the albums name.
The title also links with the background which is an image of a wave.
Unlike Outkast, this album cover has the explicit warning as one of the last
things the customer sees. This is a good advertising technique as the warning
could easily be missed by the customer and by the album unawareof the
language.
This album is slightly unorthodoxas the colours are quite vibrantwhich is
opposite to the usualdark shades in normal rap covers. Also, the artist is not
showing their style and means it is not easy for the customer to work out what
genre of music this artist produces.
All in all Chance the Rapper is making it quite difficult for the customer to get
information about the album as there is no indication on the front. This adds
mystery for the customer and will makethem want to buy the album.