Digipack Deconstruction 4


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The 4th deconstruction of a digipack, The Ramones' Loco Live.

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Digipack Deconstruction 4

  1. 1. THE FRONT COVERThe front cover of the album clearly denotes that it is a live album, acommon idea within punk-rock bands. The front cover shows theband onstage, with all of the four members in shot. The silhouetteof the crowd connotes the idea of popularity because there are agreat many people, and this would make others feel like they aren’tso outcast in liking the band.The band’s name is on the cover twice, once superimposed andonce within the background image above the stage. This enhancesthe advertising for the band and the logo that has been edited on isbold and stands out against the darker background. The brightred, alongside the decaying after effect, makes an impact andcatches the viewer’s eye. The decayed idea to the text also createsan idea of the album having a timestamp, yet surviving past it’screation too.The album name, Loco Live, is done in the same sort of font but ina bolder version, making it too stand out against the blacksilhouette of the crowd. The colours of the red, grey and blue couldconnote a homage being paid to the home country of the band(America). It also creates a nice contrast of colours against thedarker, more blended colours of the background.
  2. 2. THE INSIDE SLEEVEThe inside sleeve is created like a fold-out booklet, with the frontcover being on one side and this image being the inside sleeve.The image is of lead singer, Joey Ramone, who was hugelyinfluential and well known within the punk-rock genre, and could berecognised easily. This image not only promotes a well knownfigure, giving the audience someone to identify with, but alsopromotes the band and their image. For example, Joey was knownfor his hair and choice of sunglasses, and this is clearly shown inthis image, giving the fans a sure way of recognising the singer.This image also stereotypically uses the singer of the band, whichis common with punk-rock. This is often because the lead singer isseen as spearheading the band, and commonly writes the lyricsthat are so anti-conformist.Showing the microphone stand in Joey’s hand also lets newer fanswho may struggle to tell the Ramones apart (they all look and dressquite similarly) know that he is the singer and is clearly mid-performance. The photo was likely taken during performance, ratherthan being staged, which gives it a more real quality and shows theemotion of live performance clearer, advertising that the band enjoyplaying live and are very good at it.
  3. 3. THE DISC ARTWORKThe disc tray does not actually have any artwork, so I have chosento deconstruct the artwork of the CD instead. It is very basic, whichgives the connotation of a raw performance, which would be what alive performance is; not enhanced or tweaked.The band logo from the front cover is repeated across theCD, which again promotes the band, but also means that if the casewere lost or the CD misplaced, the user would still know the bandthat’s music was on it.The album name is also there again too, in the same way as theband name. This again means that the CD can be identified, andalso puts emphasis on the album name, which is a nice touch.The rest of the CD is relatively plain, other than the small text givinginformation about the CD. It reads “Produced by The Ramones andAdam Yellin, recorded live in Barcelona, Spain”. The name of theband is highlighted again here in red, and Adam Yellin’s name is incapitals and bold font.Telling the user where the CD was recorded means they can domore research on the concert, or could perhaps have been thereand be able to know that the CD is of a performance they once saw.The simplicity of the disc artwork means that more attention can bepaid on the music, and the punk-rock idea of music being moreimportant holds.
  4. 4. THE BACK COVERThe back cover continues the theme of images from the liveperformance, but instead uses a more artistic photo, which showssilhouettes not only of the crowd, but the band too, in a red, whiteand blue light from the stage, again emphasising the tribute to theirhome country and relating to the album title design. There is also allof the tracks, split up to fit either side of the image band across thefront. This is because there are so many different tracks, becausethe Ramones were known for creating very short songs, many thatwere under 2 minutes long. Interestingly, some of the more famoustracks such as Blitzkrieg Bop and Pet Sematary are not the first fewtracks, which is a more common idea within pop music. This meansthat the band clearly care about all of their tracks, not just popularones, which encourages fans to get a real taste of the album andthe band themselves. Also, it would be the order the band playedthe tracks, which shows that they didn’t necessarily open or closewith their most famous songs.The connotation of the silhouettes shows that the band are alsomore than their image presents them, which is another idea that fitsnicely with the punk-rock genre, as a punk-rock band wishes to bemore than their image or design from a record label (if they haveone).