Submit Search
Upload
Ch04 Marketing
•
Download as PPT, PDF
•
0 likes
•
349 views
F
FNian
Follow
Fashion, apparel, textile, merchandising, garments
Read less
Read more
Business
Lifestyle
Report
Share
Report
Share
1 of 24
Download now
Recommended
McDonalds and Obesity
McDonalds and Obesity
McDonalds and Obesity
Md Moklesur Rahman (Shehab)
Marketing case scenarios
Marketing case scenarios
indiatimes1
فرهاد زرگری , The Future of Pharma Marketing, Dramatic Changes, Burden of Chronic Disease, Policy-makers and Payers, Performance, Vision, Healthcare, Pharmerging, Markets, Regulatory, Prevention, Treatment, chronic diseases, diabetes, longevity, retirement age, volume sales, protocols, electronic medical records, primary-care, home delivery, multinational, innovative, aggressive marketing, detailing, promotion, Direct-to-consumer, pharmaceutical, Effectiveness, e-prescribing, self-medication, United Healthcare, Flexible Pricing,
The future of pharma marketing
The future of pharma marketing
Farhad Zargari
The global market for mobile apps is valued at 25 billion dollars. The market for health apps in particular is booming; the FDA predicts 500 million smartphone users will use a mobile medical app this year, and the number is expected to rise to 1.7 billion by 2018. In the past, medical software has been regulated using the same model as medical devices. Recently, the FDA realized it needed a new and different approach to support a rising number of apps, especially those aimed at patients. In addition to the rapid growth of the market, some health app developers have made claims that can’t be supported. This prompted the FDA to issue a new guidance in February of this year. View the presentation to learn more about the FDA's Mobile Medical Applications Guidance for Industry and Food and Drug Administration Staff including: 1. Key points of differentiation between health apps and mobile medical apps 2. The common mistake developers make when defining their product 3. What developers of non-regulated health apps should avoid when marketing their application
Decoding Mobile Medical Application Guidance from the FDA
Decoding Mobile Medical Application Guidance from the FDA
Grey Matter Marketing
Social issues in marketing
Social issues in marketing
Sidvin Shetty
Uniform code for pharmaceutical marketing practices
UCPMP
UCPMP
Bhavana Upadhyay
We are india based Leading Pharma and Distribution Company wide presence all over India.Wide range of quality prescription drugs and nutritional supplements to health professionals and pharma franchise at Competitive prices. Our products are manufactured to the highest standards set by the International pharmaceutical and Drug Administration. • Competitive pricing of the product • Quality of the product assured • High quality packaging material used • Proper delivery facility • Orders are shipped the same day. • Business ethics We have a national advertising presence in major publications and we take pride in providing excellent customer service. All orders are shipped the same day. Interested in PCD Pharma Franchise, please kindly let us know. If you have query regarding pharma products, please feel free to contact us. We will offer best price. We offer all marketing inputs like: Visual Aid, Catch covers, bag with company logo, Reminder cards etc. Awaiting your reply early. For more details contact us: 9311205758 or drop a mail.
Pharma product list
Pharma product list
PCDPHARMAFRANCHISE
10 Step Marketing Plan for Lamisil by TanJM
10 Step Marketing Plan for Lamisil by TanJM
10 Step Marketing Plan for Lamisil by TanJM
reachjoemar
Recommended
McDonalds and Obesity
McDonalds and Obesity
McDonalds and Obesity
Md Moklesur Rahman (Shehab)
Marketing case scenarios
Marketing case scenarios
indiatimes1
فرهاد زرگری , The Future of Pharma Marketing, Dramatic Changes, Burden of Chronic Disease, Policy-makers and Payers, Performance, Vision, Healthcare, Pharmerging, Markets, Regulatory, Prevention, Treatment, chronic diseases, diabetes, longevity, retirement age, volume sales, protocols, electronic medical records, primary-care, home delivery, multinational, innovative, aggressive marketing, detailing, promotion, Direct-to-consumer, pharmaceutical, Effectiveness, e-prescribing, self-medication, United Healthcare, Flexible Pricing,
The future of pharma marketing
The future of pharma marketing
Farhad Zargari
The global market for mobile apps is valued at 25 billion dollars. The market for health apps in particular is booming; the FDA predicts 500 million smartphone users will use a mobile medical app this year, and the number is expected to rise to 1.7 billion by 2018. In the past, medical software has been regulated using the same model as medical devices. Recently, the FDA realized it needed a new and different approach to support a rising number of apps, especially those aimed at patients. In addition to the rapid growth of the market, some health app developers have made claims that can’t be supported. This prompted the FDA to issue a new guidance in February of this year. View the presentation to learn more about the FDA's Mobile Medical Applications Guidance for Industry and Food and Drug Administration Staff including: 1. Key points of differentiation between health apps and mobile medical apps 2. The common mistake developers make when defining their product 3. What developers of non-regulated health apps should avoid when marketing their application
Decoding Mobile Medical Application Guidance from the FDA
Decoding Mobile Medical Application Guidance from the FDA
Grey Matter Marketing
Social issues in marketing
Social issues in marketing
Sidvin Shetty
Uniform code for pharmaceutical marketing practices
UCPMP
UCPMP
Bhavana Upadhyay
We are india based Leading Pharma and Distribution Company wide presence all over India.Wide range of quality prescription drugs and nutritional supplements to health professionals and pharma franchise at Competitive prices. Our products are manufactured to the highest standards set by the International pharmaceutical and Drug Administration. • Competitive pricing of the product • Quality of the product assured • High quality packaging material used • Proper delivery facility • Orders are shipped the same day. • Business ethics We have a national advertising presence in major publications and we take pride in providing excellent customer service. All orders are shipped the same day. Interested in PCD Pharma Franchise, please kindly let us know. If you have query regarding pharma products, please feel free to contact us. We will offer best price. We offer all marketing inputs like: Visual Aid, Catch covers, bag with company logo, Reminder cards etc. Awaiting your reply early. For more details contact us: 9311205758 or drop a mail.
Pharma product list
Pharma product list
PCDPHARMAFRANCHISE
10 Step Marketing Plan for Lamisil by TanJM
10 Step Marketing Plan for Lamisil by TanJM
10 Step Marketing Plan for Lamisil by TanJM
reachjoemar
If you think 2009 was a bad year for pharma marketers just wait. There are a lot more changes coming in 2010
Where does pharma marketing go from here
Where does pharma marketing go from here
Richard Meyer
10 Step Product Marketing Analysis
10 Step Product Marketing Analysis
Merce Tumibay
Marketing Ethics
Marketing Ethics
Muhammad Eissa
It tells about the Marketing Ethics, why and how company follow the ethics in marketing. It is well concluded and you get much knowledge by this presentation.
Ethics of marketing
Ethics of marketing
Desh Deepak
Training for Pharma Sales and Marketing Professionals
How to develop Rx share for continuous business growth
How to develop Rx share for continuous business growth
Mohammad Masum Chowdhury
Marketing plan umuc amba 650
Marketing plan umuc amba 650
Kristen Bryer
Markets
Markets - Basic Farm Management - LeadFarm Project
Markets - Basic Farm Management - LeadFarm Project
SCDF-AN
Top young Filipino corporate trainer and fast-rising motivational speaker, Myron Sta. Ana shares his knowledge and experience regarding the ethics of marketing.
The Ethical Aspect of Marketing
The Ethical Aspect of Marketing
Myron Sta. Ana, BBTE, CLDPT
Ethical marketing and pestle
Ethical marketing and pestle
Ethical marketing and pestle
NeerajBhanot3
Mar com marketing plan trimtek (final for review)
Mar com marketing plan trimtek (final for review)
Kristen Bryer
ethics in marketing research
Ethics in marketing
Ethics in marketing
ARUNAYESUDAS
Ch 2 Lesson 4
Ch02 04
Ch02 04
shannon1120
For most of us, the Internet is a fact of life. However, we still flounder when it comes to justifying online marketing to both ourselves and our CFOs. We’re still stumped by the ideas of effectively reaching our audience in the vast reaches of the Internet, meeting their needs while also meeting our marketing objectives, and simultaneously being able to measure our success in financial terms rather than simply ‘activity tracking’ for our CFOs. This challenge can be troublesome enough to prompt some companies and marketers to sit it out apart from the obligatory corporate Website, or to half-heartedly engage in some online activities like a product.com Website, some banner ads and blogs and a Facebook page without a real plan to meet the customer and CFO objectives. New initiatives are started and neglected, or focused entirely on the wrong things. As a result, companies miss out. Potential customers - both physicians and patients - don’t get the message, or feel alienated. That’s what can go wrong. It’s the potential of wasted time, money and opportunity. However, what can go right is even more striking. An eMarketing campaign that is built on strategy and a deep knowledge of an audience, whilst firmly keeping the marketing objectives in mind, can be extremely powerful. An eMarketing campaign that effectively uses the Internet as a platform, a ‘jumping off’ point to create value and relationships, and a means to speak specifically to marketers’ targets and create two-way value, is one that can succeed beyond many marketers wildest expectations. How does it work? In this report, we find out. We examine the Internet as it stands today for physicians, patients and Pharma, and analyze how the old marketing strategies must change to reflect the times.
Social Media: How To Harness The Power Of Social Media In Pharmaceutical eM...
Social Media: How To Harness The Power Of Social Media In Pharmaceutical eM...
Eularis
10 step marketing plan
10 step marketing plan
John
Pharmaceutical companies spend nearly 97 percent of their marketing budgets to capture initial market share. Since the majority of spend goes towards attracting new consumers, efforts at retaining existing customers are given short shrift, with a paltry three percent of budgets. By focusing exclusively on new customers, companies are missing a valuable opportunity to increase sales and market share. Pharmaceutical companies can no longer ignore the hidden value available by increasing patient adherence. Today, an estimated 70 percent of patients who begin a Pharmaceutical therapy discontinue it within 1 year, even those with chronic conditions that require ongoing treatment or those taking chemotherapy to prevent cancer recurrence. This costs the global Pharmaceutical Industry an estimated $30 Billion a year. Put another way, increased adherence for a product with approximately $1 Billion in sales would translate to an additional $30 to $40 Million in annual revenue. In addition, since it costs six times more to attract new patients than to retain current patients, increasing the focus on, and yields from, adherence means additional money saved and earned. Companies who implement strategies to increase adherence and persistence with their products can better face the numerous challenges in today’s market, and increase their share of profits. But how does a company even begin? In this report we look at the formidable barriers Pharma companies face in improving adherence, elements of successful adherence programs and methods for ensuring the best ROI.
Ensuring Profitable Patient Adherence Programs (mini)
Ensuring Profitable Patient Adherence Programs (mini)
Eularis
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
Ethics in Marketing
Ethics in Marketing
Mohit Mahajan
Presentation1
Presentation1
957303Hayley
Presentation: Advertising cosmetic injectables - Complying with the therapeut...
Presentation: Advertising cosmetic injectables - Complying with the therapeut...
TGA Australia
Marketing dietary supplements public relations and the ability o
Marketing dietary supplements public relations and the ability o
bahadirfenerci
Inclusive Tourism unwto-once-enat
Inclusive Tourism unwto-once-enat
Scott Rains
Suplementy diety i biznes w budowaniu sieci. Jęsli chcesz osiągnąć sukces zacznij działać. Gdy nic nie zrobisz - nic się nie zmieni.. Więcej o produktach i firmie na stronie: http://better-life-polska.pl/
Better Life Prezentacja
Better Life Prezentacja
Rafał Antoniów
BRAND BUILDER: Results-oriented leader who creates value using latest web marketing techniques and sophisticated consumer packaged goods expertise. Broad general management responsibility for raising capital, corporate strategy, financial planning, acquisitions, operations, web design & development, sales and marketing. Natural products expert. MBA Dartmouth College, Amos Tuck School. Experienced in branding consumer products including major advertised brands in nutrition, health & beauty care, functional foods, housewares and child care. Natural products expert whose industry experience also includes Infant & Toy Products, Medical Laboratory Testing, Retail, Food Service. Read tips from a natural products expert at: http://twitter.com/JohnHazlin
Marketing Naturals Natural Products Expert offering science-based solutions ...
Marketing Naturals Natural Products Expert offering science-based solutions ...
John Hazlin
More Related Content
What's hot
If you think 2009 was a bad year for pharma marketers just wait. There are a lot more changes coming in 2010
Where does pharma marketing go from here
Where does pharma marketing go from here
Richard Meyer
10 Step Product Marketing Analysis
10 Step Product Marketing Analysis
Merce Tumibay
Marketing Ethics
Marketing Ethics
Muhammad Eissa
It tells about the Marketing Ethics, why and how company follow the ethics in marketing. It is well concluded and you get much knowledge by this presentation.
Ethics of marketing
Ethics of marketing
Desh Deepak
Training for Pharma Sales and Marketing Professionals
How to develop Rx share for continuous business growth
How to develop Rx share for continuous business growth
Mohammad Masum Chowdhury
Marketing plan umuc amba 650
Marketing plan umuc amba 650
Kristen Bryer
Markets
Markets - Basic Farm Management - LeadFarm Project
Markets - Basic Farm Management - LeadFarm Project
SCDF-AN
Top young Filipino corporate trainer and fast-rising motivational speaker, Myron Sta. Ana shares his knowledge and experience regarding the ethics of marketing.
The Ethical Aspect of Marketing
The Ethical Aspect of Marketing
Myron Sta. Ana, BBTE, CLDPT
Ethical marketing and pestle
Ethical marketing and pestle
Ethical marketing and pestle
NeerajBhanot3
Mar com marketing plan trimtek (final for review)
Mar com marketing plan trimtek (final for review)
Kristen Bryer
ethics in marketing research
Ethics in marketing
Ethics in marketing
ARUNAYESUDAS
Ch 2 Lesson 4
Ch02 04
Ch02 04
shannon1120
For most of us, the Internet is a fact of life. However, we still flounder when it comes to justifying online marketing to both ourselves and our CFOs. We’re still stumped by the ideas of effectively reaching our audience in the vast reaches of the Internet, meeting their needs while also meeting our marketing objectives, and simultaneously being able to measure our success in financial terms rather than simply ‘activity tracking’ for our CFOs. This challenge can be troublesome enough to prompt some companies and marketers to sit it out apart from the obligatory corporate Website, or to half-heartedly engage in some online activities like a product.com Website, some banner ads and blogs and a Facebook page without a real plan to meet the customer and CFO objectives. New initiatives are started and neglected, or focused entirely on the wrong things. As a result, companies miss out. Potential customers - both physicians and patients - don’t get the message, or feel alienated. That’s what can go wrong. It’s the potential of wasted time, money and opportunity. However, what can go right is even more striking. An eMarketing campaign that is built on strategy and a deep knowledge of an audience, whilst firmly keeping the marketing objectives in mind, can be extremely powerful. An eMarketing campaign that effectively uses the Internet as a platform, a ‘jumping off’ point to create value and relationships, and a means to speak specifically to marketers’ targets and create two-way value, is one that can succeed beyond many marketers wildest expectations. How does it work? In this report, we find out. We examine the Internet as it stands today for physicians, patients and Pharma, and analyze how the old marketing strategies must change to reflect the times.
Social Media: How To Harness The Power Of Social Media In Pharmaceutical eM...
Social Media: How To Harness The Power Of Social Media In Pharmaceutical eM...
Eularis
10 step marketing plan
10 step marketing plan
John
Pharmaceutical companies spend nearly 97 percent of their marketing budgets to capture initial market share. Since the majority of spend goes towards attracting new consumers, efforts at retaining existing customers are given short shrift, with a paltry three percent of budgets. By focusing exclusively on new customers, companies are missing a valuable opportunity to increase sales and market share. Pharmaceutical companies can no longer ignore the hidden value available by increasing patient adherence. Today, an estimated 70 percent of patients who begin a Pharmaceutical therapy discontinue it within 1 year, even those with chronic conditions that require ongoing treatment or those taking chemotherapy to prevent cancer recurrence. This costs the global Pharmaceutical Industry an estimated $30 Billion a year. Put another way, increased adherence for a product with approximately $1 Billion in sales would translate to an additional $30 to $40 Million in annual revenue. In addition, since it costs six times more to attract new patients than to retain current patients, increasing the focus on, and yields from, adherence means additional money saved and earned. Companies who implement strategies to increase adherence and persistence with their products can better face the numerous challenges in today’s market, and increase their share of profits. But how does a company even begin? In this report we look at the formidable barriers Pharma companies face in improving adherence, elements of successful adherence programs and methods for ensuring the best ROI.
Ensuring Profitable Patient Adherence Programs (mini)
Ensuring Profitable Patient Adherence Programs (mini)
Eularis
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
Ethics in Marketing
Ethics in Marketing
Mohit Mahajan
Presentation1
Presentation1
957303Hayley
Presentation: Advertising cosmetic injectables - Complying with the therapeut...
Presentation: Advertising cosmetic injectables - Complying with the therapeut...
TGA Australia
What's hot
(18)
Where does pharma marketing go from here
Where does pharma marketing go from here
10 Step Product Marketing Analysis
10 Step Product Marketing Analysis
Marketing Ethics
Marketing Ethics
Ethics of marketing
Ethics of marketing
How to develop Rx share for continuous business growth
How to develop Rx share for continuous business growth
Marketing plan umuc amba 650
Marketing plan umuc amba 650
Markets - Basic Farm Management - LeadFarm Project
Markets - Basic Farm Management - LeadFarm Project
The Ethical Aspect of Marketing
The Ethical Aspect of Marketing
Ethical marketing and pestle
Ethical marketing and pestle
Mar com marketing plan trimtek (final for review)
Mar com marketing plan trimtek (final for review)
Ethics in marketing
Ethics in marketing
Ch02 04
Ch02 04
Social Media: How To Harness The Power Of Social Media In Pharmaceutical eM...
Social Media: How To Harness The Power Of Social Media In Pharmaceutical eM...
10 step marketing plan
10 step marketing plan
Ensuring Profitable Patient Adherence Programs (mini)
Ensuring Profitable Patient Adherence Programs (mini)
Ethics in Marketing
Ethics in Marketing
Presentation1
Presentation1
Presentation: Advertising cosmetic injectables - Complying with the therapeut...
Presentation: Advertising cosmetic injectables - Complying with the therapeut...
Viewers also liked
Marketing dietary supplements public relations and the ability o
Marketing dietary supplements public relations and the ability o
bahadirfenerci
Inclusive Tourism unwto-once-enat
Inclusive Tourism unwto-once-enat
Scott Rains
Suplementy diety i biznes w budowaniu sieci. Jęsli chcesz osiągnąć sukces zacznij działać. Gdy nic nie zrobisz - nic się nie zmieni.. Więcej o produktach i firmie na stronie: http://better-life-polska.pl/
Better Life Prezentacja
Better Life Prezentacja
Rafał Antoniów
BRAND BUILDER: Results-oriented leader who creates value using latest web marketing techniques and sophisticated consumer packaged goods expertise. Broad general management responsibility for raising capital, corporate strategy, financial planning, acquisitions, operations, web design & development, sales and marketing. Natural products expert. MBA Dartmouth College, Amos Tuck School. Experienced in branding consumer products including major advertised brands in nutrition, health & beauty care, functional foods, housewares and child care. Natural products expert whose industry experience also includes Infant & Toy Products, Medical Laboratory Testing, Retail, Food Service. Read tips from a natural products expert at: http://twitter.com/JohnHazlin
Marketing Naturals Natural Products Expert offering science-based solutions ...
Marketing Naturals Natural Products Expert offering science-based solutions ...
John Hazlin
Launching dietary supplements successfully in India.
Launching dietary supplements successfully in India.
nutritionistrepublic
Planujesz przejść na dietę bogatą w magnez? Tutaj znajdziesz prezentację produktów spożywczych zapewniających więcej magnezu niż popularne tabletki i suplementy. Dodatkowe informacje odnośnie prezentacji znajdują się na portalu z rankingami http://rankingi24.pl/index.php/kuchnia/971-top-10-produktow-spozywczych-bogatych-w-magnez.html
Produkty spożywcze bogate w magnez
Produkty spożywcze bogate w magnez
Rankingi24
by: Chris D’Adamo, Ph.D. - Assistant Professor and Director of Research; University of Maryland Center for Integrative Medicine Dietary supplementation is growing in popularity. While most Americans take at least one dietary supplement, many people are confused by the regulation, safety, and efficacy of the supplements that they consume. Dr. D’Adamo will clarify these issues and present the latest research on specific dietary supplements that are effective as well as those that may be best to avoid. Learn about popular dietary supplements that are being taken for a wide variety of health conditions — ranging from arthritis, to immune system enhancement, to depression — and become a more informed consumer when choosing supplements.
Supplement Your Dietary Supplement IQ
Supplement Your Dietary Supplement IQ
UM Center for Integrative Medicine
Cristin Stokes, RDN, LN, discusses how to navigate the multi-billion dollar nutritional supplement industry. Learn how to discern what are the best and safest supplement options for you.
MUS Webinar: Smart about Supplements
MUS Webinar: Smart about Supplements
MUSWellness
A Quick Overview of the US Health & Wellness Market. Find out about Dietary Supplement use in the United States, and various consumer trends for the US Market.
Dietary Supplements: A Quick overview of the US Health & Wellness Market
Dietary Supplements: A Quick overview of the US Health & Wellness Market
Nutritional Products International
to download this presentation from this link https://mohmmed-ink.blogspot.com/2021/01/dietary-supplement.html
Diet supplement
Diet supplement
mohammed Qazzaz
Viewers also liked
(10)
Marketing dietary supplements public relations and the ability o
Marketing dietary supplements public relations and the ability o
Inclusive Tourism unwto-once-enat
Inclusive Tourism unwto-once-enat
Better Life Prezentacja
Better Life Prezentacja
Marketing Naturals Natural Products Expert offering science-based solutions ...
Marketing Naturals Natural Products Expert offering science-based solutions ...
Launching dietary supplements successfully in India.
Launching dietary supplements successfully in India.
Produkty spożywcze bogate w magnez
Produkty spożywcze bogate w magnez
Supplement Your Dietary Supplement IQ
Supplement Your Dietary Supplement IQ
MUS Webinar: Smart about Supplements
MUS Webinar: Smart about Supplements
Dietary Supplements: A Quick overview of the US Health & Wellness Market
Dietary Supplements: A Quick overview of the US Health & Wellness Market
Diet supplement
Diet supplement
Similar to Ch04 Marketing
Core content and concepts in drug marketing issues. Outlines FDA and FTC roles. Show marketing materials that go beyond the label. Supports info a reasonable doc would need to prescribe or recommend. From Dr. La Puma's seminar to attorneys and clients learning about dietary supplements and prescription drug marketing and labeling, as of February 2010.
Weight Loss Drugs and Dietary Supplements: Labeling, Marketing and Usage
Weight Loss Drugs and Dietary Supplements: Labeling, Marketing and Usage
John La Puma MD
Consumer Health
CONSUM ER HEALTH APPEAL AND TCHNIQUE.pdf
CONSUM ER HEALTH APPEAL AND TCHNIQUE.pdf
EvelynPineda35
Drug
11-Drug-advertisement.ppt
11-Drug-advertisement.ppt
RajatJain353720
credits to Internet and book sources for information and data (created for a group/school presentation) Video links broken
Appeal Techniques to Lure Customers
Appeal Techniques to Lure Customers
Francis Cabredo
The pharmaceutical business places a significant emphasis on advertising directed at healthcare professionals (also known as HCPs). When it comes to prescribing and recommending pharmaceuticals to patients, HCPs including physicians, nurses, and pharmacists play an essential role.
Advertising and Targeting Healthcare Professionals.pdf
Advertising and Targeting Healthcare Professionals.pdf
The Lifesciences Magazine
This presentation by Health 2.0 Conference talks about pharmaceutical fraud and what are some of the most common spam perpetrated by scammers. This presentation also highlights how AI can help mitigate the effects of fraud better than any traditional method.
Pharmaceutical Fraud: Health 2.0 Conference Highlights Scams
Pharmaceutical Fraud: Health 2.0 Conference Highlights Scams
Health 2Conf
Learn about the 7 drivers of pharmaceutical television advertising. Television advertising for prescription drugs is a controversial practice but is an important component of the marketing strategy for many pharmaceutical manufacturers plus other healthcare product manufacturers. The FDA’s Center for Drug Evaluation and Research (CDER) and its Office of Prescription Drug Promotion(OPDG) closely monitor what pharmaceutical companies display and communicate within their television, print, radio or digital ads. Get the complete insights through this article from Bare Sky Marketing Healthcare Content Writing Services
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
Bare Sky Marketing Healthcare Content Writing Services
You're driving down the highway, when suddenly you spot a police officer or a state trooper in your rearview mirror. You're driving the speed limit; your tags are up-to-date, yet you suddenly feel guilty – like you've done something wrong. This is how the FDA makes us feel when it comes to running direct-to-consumer (DTC) advertising for medical devices and pharmaceuticals. More often than not, you aren't doing anything wrong. But your anxiety levels run high as soon as you step on the gas.
Why DTC Advertising Shouldn't Make Us Feel Guilty
Why DTC Advertising Shouldn't Make Us Feel Guilty
Grey Matter Marketing
Head for the Hills presentation by Melody Counts, MD
Guide to Inexpensive Prescription Medications
Guide to Inexpensive Prescription Medications
Virginia Rural Health Association
Food and Beverage Management
Food and Beverage Management
Shatha Abu-Alnadi
10stepmarketingplan
10stepmarketingplan
Caroline Quarte
covering the wide aspects of legal studies
Legal method ppt
Legal method ppt
SohailAhmedSheikh1
A survey was conducted with the help of a questionnaire to study the Response of chemists, doctors and customers towards the company’s product.
product marketing and promotion
product marketing and promotion
Jasleen Sabharwal
marketing
021ETH_1.pptx
021ETH_1.pptx
ssuser939544
about johnson and johnson
johnson n johnson
johnson n johnson
anand karki
diet supplements
diet supplements
SATISH KUMAR
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
Metabical case study analysis
Metabical case study analysis
Ayasha Banka
3
3
complianceonline123
First part Begin with a brief narrative description how the plan budget will achieve profitability. Part two Gaining approval from the company leadership often depends on the allocation of the marketing plan budget. Show that you know how to spend it wisely. B2C Objective: Become preferred brand and to increase customer loyalty to our product lines amongst: · Young Adults (business/career builders) · Children · Young Families Goals: Tactics: Budget: Timetable: Responsibilities: 1) increasing market penetration to 80% 1. Increase the number of direct sales force and in-house sales personnel who support the retail channels by 20% 2. Increase b2c advertising by 10% each 3. Lower the prices of cold medicine and make it affordable to the target groups 1. $25M 2. 39M 3. N/A Christopher Anita Yasser 2) increase usage of cold medicine to 3.0 bottles/period among the preference groups 1. Offer volume discounts of 15-40% of the manufacturer’s suggested retail price and promotional allowance of 10-20 percent 2. Spend $20 million dollars on all round's advertising campaign, mainly for commercials aired on network television. 3. Increase competitive advertising budgets 1. 35M 2. $20M 3. 39M Yasser Mohammed Anita 3) increase the demand for cold medicine 1. Reviewing and tracking competitors’ marketing mix decisions, performance, and resources 2. Understanding what benefits the customer is seeking, how they learn about products, what their motivation for purchasing is, where they buy the product, what they consider when choosing a product, and the like 3. Determine the current and future size of the market in units and dollars through market research n/a N/a 2. $100,000 Mohammed Anita Christopher B2B Objective: Claim a larger market share over specific channels with shelving · Supermarkets · Pharmacies Goals: Tactics: Budget: Timetable: Responsibilities: 1) increase gross margin of All round from $145.3 million, to $172.3 million. 1. Reduce advertising and promotional expenses 2. Minimize sales force and administrative costs 3. Reduce the purchasing of marketing research 1. 24M 2. 5M 3. 10M 2) Outshine the competitors in the industry like supermarkets and pharmacies 1. Understanding the dynamics of market competition 2. Discern competitors’ strategies 3. Changing the advertising decisions to increase the market share. 1. n/a 2. n/a 3. n/a 3) to maintain long-term profitability and market share in an increasingly competitive and changing environment 1. Embrace skillful marketing which will be pivotal to the long-term success of all-star brands. 2. Assign each member separate assignments, but all are concerned with the performance of the Allround brand and any new brands that might be forthcoming. 3. Make proper decisions in the areas of product choice, distrib ...
First partBegin with a brief narrative description how the plan .docx
First partBegin with a brief narrative description how the plan .docx
voversbyobersby
A PowerPoint Presentation that outlines direct-to-consumer advertising policies in the U.S., New Zealand, and India
Direct to Consumer Advertising Presentation
Direct to Consumer Advertising Presentation
cstam
Similar to Ch04 Marketing
(20)
Weight Loss Drugs and Dietary Supplements: Labeling, Marketing and Usage
Weight Loss Drugs and Dietary Supplements: Labeling, Marketing and Usage
CONSUM ER HEALTH APPEAL AND TCHNIQUE.pdf
CONSUM ER HEALTH APPEAL AND TCHNIQUE.pdf
11-Drug-advertisement.ppt
11-Drug-advertisement.ppt
Appeal Techniques to Lure Customers
Appeal Techniques to Lure Customers
Advertising and Targeting Healthcare Professionals.pdf
Advertising and Targeting Healthcare Professionals.pdf
Pharmaceutical Fraud: Health 2.0 Conference Highlights Scams
Pharmaceutical Fraud: Health 2.0 Conference Highlights Scams
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
Why DTC Advertising Shouldn't Make Us Feel Guilty
Why DTC Advertising Shouldn't Make Us Feel Guilty
Guide to Inexpensive Prescription Medications
Guide to Inexpensive Prescription Medications
Food and Beverage Management
Food and Beverage Management
10stepmarketingplan
10stepmarketingplan
Legal method ppt
Legal method ppt
product marketing and promotion
product marketing and promotion
021ETH_1.pptx
021ETH_1.pptx
johnson n johnson
johnson n johnson
diet supplements
diet supplements
Metabical case study analysis
Metabical case study analysis
3
3
First partBegin with a brief narrative description how the plan .docx
First partBegin with a brief narrative description how the plan .docx
Direct to Consumer Advertising Presentation
Direct to Consumer Advertising Presentation
More from FNian
Wipro Media Q1 0809
Wipro Media Q1 0809
FNian
Watts Brief
Watts Brief
FNian
The Role Of Business In Society Presentation At
The Role Of Business In Society Presentation At
FNian
Unit C Eco Toolbox
Unit C Eco Toolbox
FNian
Singapore Jakarta Conf
Singapore Jakarta Conf
FNian
Syndication Pp
Syndication Pp
FNian
Integration of internal database system
Integration of internal database system
FNian
Analyse sourcing and manufacturing strategies
Analyse sourcing and manufacturing strategies
FNian
Scitc 2006 India 2005 And Future
Scitc 2006 India 2005 And Future
FNian
Miller China Trade
Miller China Trade
FNian
Developing a market plan
Developing a market plan
FNian
Gianelle Tattara
Gianelle Tattara
FNian
Gp Industry
Gp Industry
FNian
House
House
FNian
How To Biuld Internal Rating System For Basel Ii
How To Biuld Internal Rating System For Basel Ii
FNian
Gujarat
Gujarat
FNian
Ietp Session 2 June 28
Ietp Session 2 June 28
FNian
India An Overview
India An Overview
FNian
Intra Industry
Intra Industry
FNian
Innovation Class 6
Innovation Class 6
FNian
More from FNian
(20)
Wipro Media Q1 0809
Wipro Media Q1 0809
Watts Brief
Watts Brief
The Role Of Business In Society Presentation At
The Role Of Business In Society Presentation At
Unit C Eco Toolbox
Unit C Eco Toolbox
Singapore Jakarta Conf
Singapore Jakarta Conf
Syndication Pp
Syndication Pp
Integration of internal database system
Integration of internal database system
Analyse sourcing and manufacturing strategies
Analyse sourcing and manufacturing strategies
Scitc 2006 India 2005 And Future
Scitc 2006 India 2005 And Future
Miller China Trade
Miller China Trade
Developing a market plan
Developing a market plan
Gianelle Tattara
Gianelle Tattara
Gp Industry
Gp Industry
House
House
How To Biuld Internal Rating System For Basel Ii
How To Biuld Internal Rating System For Basel Ii
Gujarat
Gujarat
Ietp Session 2 June 28
Ietp Session 2 June 28
India An Overview
India An Overview
Intra Industry
Intra Industry
Innovation Class 6
Innovation Class 6
Recently uploaded
Ready to unlock the full potential of your LinkedIn profile? Join us for an immersive workshop where you'll gain invaluable insights and practical tips to optimize your profile, expand your network, and elevate your personal brand. Official event during Techweek NZ: May 23rd @ 6pm - 7:30pm St Peters Church Garden Room 211 Willis Street, Te Aro, Wellington New Zealand Google Meet Link: View details and RSVP https://calendar.app.google/h34Jub18s6Ri31NS7
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
Symbio Agency Ltd
Navigating the venture capital landscape can be daunting for startups. PitchBook’s guide to VC fundraising provides a roadmap filled with critical insights to help entrepreneurs from Silicon Valley to Tokyo secure the capital they need to transform their startups into market leaders. What the Guide Covers: 1) Stages of VC Funding: From seed to Series C and beyond, understand the typical progression startups follow and what is expected at each stage. 2) Evaluating Funding Needs: Determine whether your startup is ready for funding by assessing its current stage, from initial concept to scaling for market expansion. 3) Approaching Investors: Learn how to identify investors that align with your values, perfect your pitch, and effectively approach your target list. 4) Pros and Cons of Funding Types: A deep dive into the advantages and disadvantages of self-funding vs. external funding, helping you make informed decisions about the best path for your venture.
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
Alejandro Cremades
Geophysical Electrical Supply Company benefits from Jacob Badgett's talent for fostering customer relationships. During his early tenure, he played a key role in expanding the customer base, product line volume, and overall sales.
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
JacobBadgett
Purpose and Formation of Special Purpose Vehicle and Examples
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
linciy03
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
irhcs
Looking to unlock the full potential of your data? Check out EnFuse Solutions' comprehensive data management services! Their tailored solutions are designed to streamline operations, provide valuable insights, and drive growth for your business. Trust EnFuse to turn raw information into a strategic asset that propels your organization toward success: https://www.enfuse-solutions.com/services/data-management/
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Rahul Bedi
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
HajeJanKamps
A Digital Marketing Agency specializes in promoting businesses online through various strategies and tools. These agencies offer services such as social media marketing, content marketing, email marketing, and most importantly, SEO. By leveraging these services, businesses can increase their online visibility, attract more customers, and boost their sales.
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
HaseebBashir5
Discover the intriguing world of Gemini, the third sign of the zodiac. Known for their dual nature, intellectual curiosity, and sociable personality, Geminis bring excitement and versatility to their lives. Learn more about their unique traits, strengths, and challenges in this insightful guide.
Unveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the Twins
my Pandit
www.seribangash.com An Article of Association is a legal document that contains the rules, regulations, and guidelines for the internal management and operation of a company. It is one of the two key documents along with the Memorandum of Association that forms the company's constitution, outlining its structure and objectives. While the Memorandum of Association defines the company's external objectives and powers, the Article of Association deals with its internal affairs. https://seribangash.com/public-private-company-difference/ Here's a detailed note on the Article of Association: Contents: The Article of Association typically includes provisions regarding the rights and duties of shareholders, the appointment and removal of directors, the conduct of board and general meetings, the distribution of dividends, the issuance and transfer of shares, borrowing powers of the company, and any other matters relating to the administration and management of the company. Flexibility: Unlike the Memorandum of Association, which is relatively fixed and requires formal procedures to amend, the Article of Association can be amended more easily by passing a special resolution in a general meeting of shareholders. This flexibility allows companies to adapt their internal rules according to changing circumstances and requirements. https://seribangash.com/public-private-company-difference/ Standard Provisions: While companies have the flexibility to customize their Articles to suit their specific needs, certain standard provisions are commonly included, such as: Shareholders' rights and obligations: Including voting rights, procedures for convening meetings, and methods for appointing proxies. Directors' powers and responsibilities: Specifying the powers of the board of directors, procedures for appointment, retirement, and removal of directors, and rules for board meetings. Dividend policies: Outlining the procedures for declaring and distributing dividends to shareholders. Transfer of shares: Stipulating the process for transferring shares, including any restrictions or pre-emption rights. Borrowing powers: Defining the limits and conditions under which the company can borrow money. https://seribangash.com/public-private-company-difference/ Winding up procedures: Describing the procedures for voluntary or involuntary winding up of the company. Legal Requirement: In most jurisdictions, companies are required to have Articles of Association as part of their incorporation documents. These Articles must comply with the laws and regulations of the jurisdiction in which the company is registered. Public Accessibility: While the Memorandum of Association is a public document that anyone can access, the Article of Association is often kept as an internal document and may not be available for public inspection. Binding Nature: The provisions contained in the Article of Association are binding on the company, its shareholders, directors, and other officers.
Constitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
https://medium.com/@desmond-leo
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
Desmond Leo
examines HAL's financial health, its performance over the last decade, and its future prospects, providing a detailed analysis using key financial ratios and comparisons with other players in the defense and aerospace sector.
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
Rajesh Gupta
The "Future of Trade 2024: Snapshot" report by DMCC explores the transformative changes and emerging trends in the global trade landscape. As the fifth edition of DMCC's biennial flagship report, it highlights how shifting political and economic alliances, technological advancements, and sustainability initiatives are reshaping trade dynamics. Key themes include the rise of regionalization due to geopolitical tensions, the reconfiguration of supply chains, the integration of AI, and the drive towards carbon net-zero. The report underscores the significance of adapting to new realities, such as the "chip war" between the US and China, and the pivotal role of AI and sustainability in driving trade efficiency and creating new market demands. It also addresses the strategic implications for businesses and policymakers, emphasizing the need for agility and foresight. Furthermore, the report delves into the drivers of change, such as geopolitical events, technological innovations, and environmental shifts, which are set to influence trade policies and consumer behavior. It offers insights from global experts and roundtables, providing strategic advice for navigating the complexities of modern trade. Ultimately, the "Future of Trade 2024: Snapshot" serves as a comprehensive guide for understanding the evolving trade environment, equipping stakeholders with the knowledge to make informed decisions and capitalize on emerging opportunities in a rapidly changing world.
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
TikTok likes boost your social proof and popularity, attract sponsors, and enhance your video's algorithmic ranking, making you a potential influencer. https://instblast.com/tiktok/likes/free-tiktok-likes
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
InstBlast Marketing
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdf
prchbhandari
slides of business communication topic: business massage #types of business messages,these are informative slides u can contect us for more slides ,we also make slides for specific topic whatever u want #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides #slides,#business slides #best design , best idea ,#most informative business slides ,# business presentation slide, #new unique slides # i am given presentation on business messages # i want to make slides of business communication of topic: "business messages" # Bad news messages ,# good news messages,# buffer stock # Bad news messages slides ,# good news messages slides, # what is buffer stock # how to write letters ,# bad news letter,# good news letter, #parts of letters , # essentials of letters ,
zidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
Building Moonshots In today's rapidly evolving world, many industries have experienced disruption or are on the cusp of one. While organisations often discuss the importance of innovation and disruption for growth, it's not uncommon to find ourselves defaulting to familiar patterns and maintaining the status quo. To thrive amidst this change, businesses of all sizes must adopt strategic foresight not as an option but as an essential strategy. Developing strategic foresight enables organizations to anticipate and proactively respond to future challenges, ensuring they remain adaptable and resilient in an ever-changing landscape. By moving beyond "business as usual" thinking and embracing innovative approaches, companies can position themselves for long-term success.
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
Miriam Robeson
Greetings, Hawk Energy is pleased to present you with its latest energy news NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi https://www.linkedin.com/posts/khaled-al-awadi-38b995b_newbase-energy-activity-7199590540223397888-1Qgd?utm_source=share&utm_medium=member_desktop Regards. Founder & S. Editor NewBase EnergyError! Filename not specified. Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USA Greetings, Hawk Energy is pleased to present you with its latest energy news NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi https://www.linkedin.com/posts/khaled-al-awadi-38b995b_newbase-energy-activity-7199590540223397888-1Qgd?utm_source=share&utm_medium=member_desktop Regards. Founder & S. Editor NewBase EnergyError! Filename not specified. Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USA Greetings, Hawk Energy is pleased to present you with its latest energy news NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi https://www.linkedin.com/posts/khaled-al-awadi-38b995b_newbase-energy-activity-7199590540223397888-1Qgd?utm_source=share&utm_medium=member_desktop Regards. Founder & S. Editor NewBase EnergyError! Filename not specified. Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USA Greetings, Hawk Energy is pleased to present you with its latest energy news NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi https://www.linkedin.com/posts/khaled-al-awadi-38b995b_newbase-energy-activity-7199590540223397888-1Qgd?utm_source=share&utm_medium=member_desktop Regards. Founder & S. Editor NewBase EnergyError! Filename not specified. Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USA
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
Khaled Al Awadi
Presentations are becoming more engaging these days. Instead of just text and bullet points, they can include pictures, videos, and even interactive elements. This can help people remember the information better. Text-based materials are still useful for quick reference, but presentations can make things more interesting. For more tutorials and blog visit: https://www.slidesai.io/
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
SlidesAI
Recently uploaded
(20)
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
Unveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the Twins
Constitution of Company Article of Association
Constitution of Company Article of Association
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdf
zidauu _business communication.pptx /pdf
zidauu _business communication.pptx /pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
Ch04 Marketing
1.
Consumer Health Advertising
and Marketing Chpt 4 Adapted from Jim Grizzell @ CSU Pomona
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
Download now