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Industry Analysis Basics for International Research Global Perspectives International Marketing International Trade Ruth A. Pagell ©
Industry Analysis Typical Industry  Questions The global industry What is the structure of the steel industry? Comparing industries across countries What are the fastest growing service  industries in the EU?  One industry- one country What is the outlook for the Slovenian wine industry?
Industry Analysis Industry Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Analysis  Definition of an Industry Broad descriptions Coding schemes By regions
Industry Analysis Coding Schemes ISIC  - International Standard Industrial Classification of all Company Activities (UN) NACE -  General Industrial Nomenclature of Company Activities(EU) NAICS -  North American Industrial Classification System - US, Mexico,Canada SIC -  Standard Industrial Classification Codes  ( Local)
Transportation Industry Manufacture of aircraft and aerospace equipment Sector - Transport equipment  NACE  35/36 Subsector - Aerospace equipment NACE 364  All listed and private companies in Europe and the  U.S. Industry Analysis Definition of the Industry
Industry Analysis  Structure of an Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Analysis  Sources of Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Analysis    Aggregate Data by Industry and Country International Yearbook of Industrial Statistics   UNIDO limited free statistics from 1991 and 1996 U N  Monthly Bulletin of Statistics Industrial Structure Statistics  -  OECD Industry Statistical Yearbook  and  Panorama...-  EU Market Research Library –  U.S. Commercial Service Key International Websites for Business and Economics – by  Industry  or by  Country
Industry Analysis Major Country Sites U.S. ITA  Trade Development Industries U.S. ITA  Trend Tables  (100 Industries, shipment data) Jetro  Marketing Guidebook and Market Reports Strategis Canada  Business Information by Sector UK  Department of Trade and Industry  (Over 50 industries) Tourism Energy Textiles &  Apparel Machinery Electronic Commerce Services & Finance Instrumentation Consumer Goods Medical Equipment Information & Telecommunications Technologies Chemicals  Microelectronics Forest Products Automotive Metals Environment Technologies Aerospace
Industry Analysis Data Collection  Issues At what level of business activity is the data collected ? Enterprise or establishment? At what level of aggregation is the industry defined? One digit?  Four digit? What is being measured ? Value added?   Sales?  Volume?  Production?
Industry Analysis Supporting Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Gp Industry

  • 1. Industry Analysis Basics for International Research Global Perspectives International Marketing International Trade Ruth A. Pagell ©
  • 2. Industry Analysis Typical Industry Questions The global industry What is the structure of the steel industry? Comparing industries across countries What are the fastest growing service industries in the EU? One industry- one country What is the outlook for the Slovenian wine industry?
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  • 4. Industry Analysis Definition of an Industry Broad descriptions Coding schemes By regions
  • 5. Industry Analysis Coding Schemes ISIC - International Standard Industrial Classification of all Company Activities (UN) NACE - General Industrial Nomenclature of Company Activities(EU) NAICS - North American Industrial Classification System - US, Mexico,Canada SIC - Standard Industrial Classification Codes ( Local)
  • 6. Transportation Industry Manufacture of aircraft and aerospace equipment Sector - Transport equipment NACE 35/36 Subsector - Aerospace equipment NACE 364 All listed and private companies in Europe and the U.S. Industry Analysis Definition of the Industry
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  • 9. Industry Analysis Aggregate Data by Industry and Country International Yearbook of Industrial Statistics UNIDO limited free statistics from 1991 and 1996 U N Monthly Bulletin of Statistics Industrial Structure Statistics - OECD Industry Statistical Yearbook and Panorama...- EU Market Research Library – U.S. Commercial Service Key International Websites for Business and Economics – by Industry or by Country
  • 10. Industry Analysis Major Country Sites U.S. ITA Trade Development Industries U.S. ITA Trend Tables (100 Industries, shipment data) Jetro Marketing Guidebook and Market Reports Strategis Canada Business Information by Sector UK Department of Trade and Industry (Over 50 industries) Tourism Energy Textiles & Apparel Machinery Electronic Commerce Services & Finance Instrumentation Consumer Goods Medical Equipment Information & Telecommunications Technologies Chemicals Microelectronics Forest Products Automotive Metals Environment Technologies Aerospace
  • 11. Industry Analysis Data Collection Issues At what level of business activity is the data collected ? Enterprise or establishment? At what level of aggregation is the industry defined? One digit? Four digit? What is being measured ? Value added? Sales? Volume? Production?
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Editor's Notes

  1. This PowerPoint provides some background information on doing industry research for newcomers to the field. It also maps to available international resources for the Goizueta community.