Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing plan umuc amba 650

  • Login to see the comments

  • Be the first to like this

Marketing plan umuc amba 650

  1. 1. Diahanna Garcia Magnus Frazier Kristen Bryer Chi HonMARCOM
  2. 2. SITUATION ANALYSIS What is Ginger. io ?What is the Product ?
  3. 3. Situation Analysis
  4. 4. MARKET ANALYSIS
  5. 5. MARKET ANALYSIS
  6. 6. COMPETITIVEANALYSIS
  7. 7. INDIRECT COMPETITION Personal Trainers Medical ProfessionalsElective Surgery/ Gastric Bypass or Balloon Procedures Holistic Medicine designed for Obesity Dietary Supplements and Prepackaged Meal Plans
  8. 8. MARCOM STRATEGY
  9. 9. MARKET OBJECTIVEOwn The Majority Of Market Share In 3 Years
  10. 10. FINANCIAL OBJECTIVES
  11. 11. POSITIONING STRATEGYService Customer Product
  12. 12. PRODUCT STRATEGY
  13. 13. P PRICE STRATEGY
  14. 14. DISTRIBUTION STRATEGY
  15. 15. INTEGRATED MARKETINGCOMMUNICATIONS STRATEGY
  16. 16. BRANDING Experts inWeight LossApplications
  17. 17. MARKETING RESEARCH MedicalProfessionals Application Users
  18. 18. FINANCIAL ANALYSIS
  19. 19. EXPENSE FORCAST
  20. 20. IMPLEMENTATION
  21. 21. QUESTIONS?

×