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Digital	
  Disciplines	
  
Webinar	
  Roundtable	
  Discussion	
  	
  	
  
September	
  23,	
  2015	
  
With	
  Joe	
  Wei...
Joe Weinman
@joeweinman
joeweinman@gmail.com
DIGITAL
DISCIPLINES
Value Disciplines
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   3	
  
Value Disciplines
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   4	
  Source: Treacy &...
Digital Disciplines
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   5	
  
Digital Disciplines
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   6	
  
Operational
E...
Operational Excellence à
Information Excellence
Operational Excellence
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   8	
  
Source: Fo...
Information Excellence
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   9	
  
Digital – Physical Fusion
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   10	
  
Source...
Process Differentiators
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   11	
  
FASTER
C...
Asset-Light Processes
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   12	
  
Source: Ub...
Return on Invested Capital
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   13	
  
Sourc...
Exhaust Data Monetization
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   14	
  
Source...
Dynamic, Virtual, Networked
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   15	
  
Sour...
Product Leadership à
Solution Leadership
Product Leadership
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   17	
  
Source: Rolex
Smart, Digital, Connected
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   18	
  
Source...
Adaptive Intelligence
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   19	
  
Source: Go...
Upgradability
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   20	
  
Source: Tesla
Solution Leadership in Services
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   21	
  
...
Experiences
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   22	
  
Source: Disney
Transformations
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   23	
  
Source: Nike
Outcomes
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   24	
  
Products += Service / Support
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   25	
  
So...
Replenishment
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   26	
  
Source: Amazon
Solutions Integrate Touchpoints
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   27	
  
...
New Business Models
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   28	
  
Source: Goog...
Customer Intimacy à
Collective Intimacy
Customer Intimacy
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   30	
  
Collective Intimacy
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   31	
  
Source: Netf...
Collective Intimacy
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   32	
  
Frictionless Intimacy
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   33	
  
Source: Wa...
From Transactions to Intimacy
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   34	
  
Tr...
Relational Intelligence
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   35	
  
Source: ...
Traditional Innovation à
Accelerated Innovation
The Evolution of Innovation
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   37	
  
Sour...
Cloud-Mediated Innovation
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   38	
  
Challe...
The Netflix Prize
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   39	
  
Source: Netflix
Innovation Networks
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   40	
  
Source: P&G
GE Flight Quest
@joeweinman	
   ©	
  2015	
  Joe	
  Weinman.	
  	
  All	
  Rights	
  Reserved.	
   41	
  
Source: GE
Thank You
Joe Weinman
@joeweinman
joeweinman@gmail.com
For	
  those	
  interested	
  in	
  learning	
  more	
  or	
  	
  
assessing	
  their	
  digital	
  disciplines	
  
Brad	
...
Upcoming	
  FCB	
  Courses	
  and	
  Events
Event Date and Description
Power	
  of	
  Process	
   A	
  two-­‐day	
  Hammer...
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FCB Partners Webinar: Digital Disciplines with Joe Weinman

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Join author Joe Weinman as he leads a roundtable discussion on Digital Disciplines: Attaining Market Leadership with Digital Technologies.

A variety of new technologies such as cloud computing, big data and analytics, social networks and media, broadband wireline and wireless networks, and the Internet of Things have strongly impacted operational excellence, product leadership, and customer intimacy.

In this webinar we explore these themes with a particular focus on processes, where digital can make a big difference. For example, processes can be sources of big data, which can be analyzed for process improvement, or monetized directly or indirectly. Processes can become magical experiences, enable customer transformations, a focus on outcomes, and innovative charging models. Innovation processes no longer occur within the boundaries of the corporation and are not only boundary-less, but can be ad hoc and enable co-creation with customers. Customer relationship processes can become algorithmically mediated, integrating perspectives such as customer characteristics, behaviors, and contexts. Sales processes must seamlessly fuse digital and physical worlds.

Published in: Business
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FCB Partners Webinar: Digital Disciplines with Joe Weinman

  1. 1. Digital  Disciplines   Webinar  Roundtable  Discussion       September  23,  2015   With  Joe  Weinman,  Author  
  2. 2. Joe Weinman @joeweinman joeweinman@gmail.com DIGITAL DISCIPLINES
  3. 3. Value Disciplines @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   3  
  4. 4. Value Disciplines @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   4  Source: Treacy & Wiersema Operational Excellence Processes  &  Resources   Products  &  Services   Customer  Rela4onships   Product Leadership Customer Intimacy “…reliable  products  or   services  at  compe44ve   prices…delivered  with   minimal  difficulty  or   inconvenience.”   “…leading-­‐edge  products   and  services  that   consistently  enhance  the   customer’s  use  or   applica4on  of  the   product…”   “…targe4ng  markets   precisely  and  then   tailoring  offerings  to   match  exactly  the   demands  of  those  niches.”  
  5. 5. Digital Disciplines @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   5  
  6. 6. Digital Disciplines @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   6   Operational Excellence Processes  &  Resources   Products  &  Services   Customer  Rela4onships   Product Leadership Customer Intimacy Information Excellence Solution Leadership Collective Intimacy Digital Technologies Cloud Big Data Social Mobile Things Accelerated Innovation
  7. 7. Operational Excellence à Information Excellence
  8. 8. Operational Excellence @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   8   Source: Ford
  9. 9. Information Excellence @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   9  
  10. 10. Digital – Physical Fusion @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   10   Source: Burberry
  11. 11. Process Differentiators @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   11   FASTER CHEAPER BETTER… •  Convenience •  Experience •  Quality •  Relevance •  Reliability •  Performance •  Availability •  Visibility •  Control •  Synchronization •  Self-Service •  Consistency •  Predictability •  Individuality •  Context-Sensitivity •  Flexibility •  Adaptability •  Safety •  Security •  Sustainability •  Ethics •  Fairness •  Empathy •  Humanity •  Compliance •  Transparency •  Other?
  12. 12. Asset-Light Processes @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   12   Source: Uber
  13. 13. Return on Invested Capital @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   13   Source: BCG
  14. 14. Exhaust Data Monetization @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   14   Source: 23andMe
  15. 15. Dynamic, Virtual, Networked @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   15   Source: Li & Fung
  16. 16. Product Leadership à Solution Leadership
  17. 17. Product Leadership @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   17   Source: Rolex
  18. 18. Smart, Digital, Connected @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   18   Source: Apple
  19. 19. Adaptive Intelligence @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   19   Source: Google / Nest
  20. 20. Upgradability @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   20   Source: Tesla
  21. 21. Solution Leadership in Services @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   21   Source: Domino’s Source: Domino’s
  22. 22. Experiences @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   22   Source: Disney
  23. 23. Transformations @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   23   Source: Nike
  24. 24. Outcomes @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   24  
  25. 25. Products += Service / Support @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   25   Source: Amazon
  26. 26. Replenishment @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   26   Source: Amazon
  27. 27. Solutions Integrate Touchpoints @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   27   Source: GE
  28. 28. New Business Models @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   28   Source: Google / Nest
  29. 29. Customer Intimacy à Collective Intimacy
  30. 30. Customer Intimacy @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   30  
  31. 31. Collective Intimacy @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   31   Source: Netflix
  32. 32. Collective Intimacy @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   32  
  33. 33. Frictionless Intimacy @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   33   Source: Waze
  34. 34. From Transactions to Intimacy @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   34   Transactions IntimacyRelationships
  35. 35. Relational Intelligence @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   35   Source: Harvard Business Review
  36. 36. Traditional Innovation à Accelerated Innovation
  37. 37. The Evolution of Innovation @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   37   Source:  Andrew  Balet,  Wikipedia  
  38. 38. Cloud-Mediated Innovation @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   38   Challenge   SoluNons   SoluNon  
  39. 39. The Netflix Prize @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   39   Source: Netflix
  40. 40. Innovation Networks @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   40   Source: P&G
  41. 41. GE Flight Quest @joeweinman   ©  2015  Joe  Weinman.    All  Rights  Reserved.   41   Source: GE
  42. 42. Thank You Joe Weinman @joeweinman joeweinman@gmail.com
  43. 43. For  those  interested  in  learning  more  or     assessing  their  digital  disciplines   Brad  Power,  Research  Director     bpower@fcbpartners.com       For  more  informaNon  on   FCB  Partners’  offerings   Lindsay  Field,  Program  Director   617  245  0265   lfield@fcbpartners.com  
  44. 44. Upcoming  FCB  Courses  and  Events Event Date and Description Power  of  Process   A  two-­‐day  Hammer  Cer4fica4on  class  on  process  frameworks  and  methods   Boston,  November  16-­‐17   Leading  Transforma:on   A  three-­‐day  Hammer  Cer4fica4on  class  on  process  governance  and  based  on   the  PEMM™  process  maturity  model     Boston,  November  18-­‐20   Measurement   Excellence   A  one-­‐day  advanced  Master  Class  (sea4ng  is  limited)   Boston,  November  18   Process  Redesign   A  comprehensive,  four-­‐day  Hammer  Cer4fica4on  class  on  business  process   redesign   Miami,  February  2-­‐5,  2016   Process  Owners  in   Ac:on   A  three-­‐day  Advanced  Cer4fica4on  class  on  business  process  management  for   process  owners  and  those  in  similar  roles   Miami,  February  3-­‐5,  2016  

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