Join author Joe Weinman as he leads a roundtable discussion on Digital Disciplines: Attaining Market Leadership with Digital Technologies.
A variety of new technologies such as cloud computing, big data and analytics, social networks and media, broadband wireline and wireless networks, and the Internet of Things have strongly impacted operational excellence, product leadership, and customer intimacy.
In this webinar we explore these themes with a particular focus on processes, where digital can make a big difference. For example, processes can be sources of big data, which can be analyzed for process improvement, or monetized directly or indirectly. Processes can become magical experiences, enable customer transformations, a focus on outcomes, and innovative charging models. Innovation processes no longer occur within the boundaries of the corporation and are not only boundary-less, but can be ad hoc and enable co-creation with customers. Customer relationship processes can become algorithmically mediated, integrating perspectives such as customer characteristics, behaviors, and contexts. Sales processes must seamlessly fuse digital and physical worlds.