Here are the key steps to progress along the analytics maturity curve for HealthBot:
1. Start with descriptive analytics - Dashboards and reports to understand basic metrics like usage, sentiment, check-ins over time.
2. Add diagnostic analytics - Set up real-time monitoring and alerts to flag risky phrases or escalations that need human review.
3. Incorporate predictive analytics - Use machine learning models to predict outcomes, opportunities or risks based on past usage patterns.
4. Develop prescriptive capabilities - The system can recommend personalized next steps, features or interventions based on individual needs and context.
5. Achieve cognitive capabilities - The bot can have self-learning, self-optimizing abilities to continuously
What you can not find does not exist - Intrateam Event 26 Feb 2015Andreas Hallgren
1) The document discusses the implementation of an enterprise search system at Chalmers University of Technology.
2) The project was delayed by 6 months and over budget due to overly optimistic estimates, complex organizational challenges, and vague requirements.
3) An ongoing search manager role is needed to analyze search usage, improve relevance, and ensure the system meets user needs once the initial implementation is complete.
Retail Forum 18 June 2013 Perth retailers share their online lessons for s...Richard Keeves
This is part of the presentation from Richard Keeves to the Retail Forum held at the Chamber of Commerce & Industry of Western Australia on 18 June 2013 as part of the Smarter Digital RoadMaps for Retailers pilot program. More information on this is at the www.DigitalRoadMaps.org website.
The document summarizes discussions and findings from 5 days of work by Alan Gou and George Liu on developing a new software product. Over the 5 days, they conducted customer interviews, refined their target customer segments, developed an initial cost structure and revenue model, and identified key pain points their product could address such as coordinating experiments across teams and ensuring results are not forgotten. Their main hypotheses that were confirmed include that the "Pirate Funnel" is widely used, customers always want to move testing and optimization faster, and there are pain points in current marketing workflows.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
The document summarizes a presentation by a PayPal product manager on using data to drive product decisions. The presentation covers how PayPal's product managers use various data sources and analysis techniques like funnel analysis, cohort analysis, segmentation analysis, and A/B testing to minimize fraud losses while ensuring a good user experience. It provides examples of the types of insights and questions that can be answered through different data analysis approaches to help identify issues, prioritize opportunities, and measure the success and impact of product changes.
Digital marketing technology has outpaced the ability of marketers to implement and optimize it. In this talk, I present a strategic approach to help marketers implement omni-channel marketing more successfully.
The Internet has changed everything in so many industries. And at the same time, in marketing, some fundamental truths never change.
- Americans are now spending more time online than watching TV, much of that on social media sites that did not exist 10 years ago.
- Newspaper advertising revenue has dropped by over 50%.
- About $50 billion/year is now spent on online advertising
70% of Americans use mobile as part of their retail experience
- P&G is now spending over a third of its marketing budget on digital.
Marketers need to explore the buyer’s journey, develop personas, and use the right mix of digital and traditional media to respond to where that customer is – from awareness to customer to advocate. This presentation addresses some of the disruption caused by digital and the new opportunities that it produces, and technologies to enable them.
This presentation was developed by Louis Gudema, Senior Digital Marketing and Sales Maven, and was given at NEDMA's 2014 DM Innovations Symposium.
What you can not find does not exist - Intrateam Event 26 Feb 2015Andreas Hallgren
1) The document discusses the implementation of an enterprise search system at Chalmers University of Technology.
2) The project was delayed by 6 months and over budget due to overly optimistic estimates, complex organizational challenges, and vague requirements.
3) An ongoing search manager role is needed to analyze search usage, improve relevance, and ensure the system meets user needs once the initial implementation is complete.
Retail Forum 18 June 2013 Perth retailers share their online lessons for s...Richard Keeves
This is part of the presentation from Richard Keeves to the Retail Forum held at the Chamber of Commerce & Industry of Western Australia on 18 June 2013 as part of the Smarter Digital RoadMaps for Retailers pilot program. More information on this is at the www.DigitalRoadMaps.org website.
The document summarizes discussions and findings from 5 days of work by Alan Gou and George Liu on developing a new software product. Over the 5 days, they conducted customer interviews, refined their target customer segments, developed an initial cost structure and revenue model, and identified key pain points their product could address such as coordinating experiments across teams and ensuring results are not forgotten. Their main hypotheses that were confirmed include that the "Pirate Funnel" is widely used, customers always want to move testing and optimization faster, and there are pain points in current marketing workflows.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
The document summarizes a presentation by a PayPal product manager on using data to drive product decisions. The presentation covers how PayPal's product managers use various data sources and analysis techniques like funnel analysis, cohort analysis, segmentation analysis, and A/B testing to minimize fraud losses while ensuring a good user experience. It provides examples of the types of insights and questions that can be answered through different data analysis approaches to help identify issues, prioritize opportunities, and measure the success and impact of product changes.
Digital marketing technology has outpaced the ability of marketers to implement and optimize it. In this talk, I present a strategic approach to help marketers implement omni-channel marketing more successfully.
The Internet has changed everything in so many industries. And at the same time, in marketing, some fundamental truths never change.
- Americans are now spending more time online than watching TV, much of that on social media sites that did not exist 10 years ago.
- Newspaper advertising revenue has dropped by over 50%.
- About $50 billion/year is now spent on online advertising
70% of Americans use mobile as part of their retail experience
- P&G is now spending over a third of its marketing budget on digital.
Marketers need to explore the buyer’s journey, develop personas, and use the right mix of digital and traditional media to respond to where that customer is – from awareness to customer to advocate. This presentation addresses some of the disruption caused by digital and the new opportunities that it produces, and technologies to enable them.
This presentation was developed by Louis Gudema, Senior Digital Marketing and Sales Maven, and was given at NEDMA's 2014 DM Innovations Symposium.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
This document provides a summary of Stephen Aris's experience and qualifications in user experience design, service design, and research. Over the past few years, he has led large-scale transformation projects for various clients in retail, financial services, media, and public sectors. Some examples of projects include redesigning the online shopping experience for Waitrose and conducting user research and prototyping solutions for the UK government's National Apprenticeship Service. Stephen Aris has expertise in all stages of the design process from user research and strategy to prototyping, testing, and delivery.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...Sean Rusinko
This document discusses personalization and how to achieve full-on personalization. It begins with an introduction of the presenters and their company Verndale. It then covers trends in users, technology and personalization. The next section discusses best practices for personalization, including assessing readiness, planning, understanding users and content. Case studies of companies achieving personalization are presented, including their processes and results. The document concludes with next steps around assessing, defining goals, roadmapping and building personalized experiences.
All the details to consider when launching an enterprise-wide employee recognition solution can seem confusing and downright overwhelming for your clients. During this session Kim, Beth and Stan demystified the process and shared secrets to ensuring a successful "go live" and setting any organization up for sustained momentum in the crucial early days.
Go-to-Market in the Cloud Trends and ChallengesLeahanne Hobson
This document discusses the impact of cloud computing on traditional channels and solution providers. Key points include:
- Forrester and Gartner estimates that cloud transformation will lead to 15-40% attrition of the existing channel.
- Conventional business models and customer engagements will become less valuable unless solution providers change their approach.
- Survival requires radical changes to business models and go-to-market strategies, which most solution providers are ill-equipped for.
- Vendors continuing traditional approaches will struggle, and nimble transformation is needed to succeed in the cloud environment.
MyMbaCircle Founders on What is the Importance of Growth MindsetProduct School
Main takeaways:
- "Growth mindset" is the single most important factor to make a transition to tech and entrepreneurship
- Learn by creating an actual product: Think about the problem-solution space and try building a product, anything!, to get started
- Building a good product is just the first step - hustle to find, acquire and convert your customers till you find the right strategy
Pluto7 - Tableau Webinar on enabling Organization to be Data Driven in 201...Manju Devadas
Big Data and BI initiatives needs a holistic strategy and execution. The content walks through how an organization became data driven in less than 6 months with Tableau, Alteryx, Splunk and traditional BI enabled by Pluto7 ( www.pluto7.com )
FTFCU - How to Become a Data Driven OrganizationNaveen Jain
The document discusses how organizations can become data-driven by learning tricks to simplify self-service BI rollouts, identifying potential pitfalls, and hearing from experts on enabling data-driven decision making. It also provides an example of how a large credit union implemented a business intelligence platform involving data visualization, marketing automation, and analytics tools to drive personalized engagement and operational excellence. Effective strategies discussed include taking an iterative approach, demonstrating value through visualization, and treating becoming data-driven as a journey rather than a single project.
Assure Creative Projects Deliver Awesome Business Resultsmaryat
Assure creative projects designed in-house, in ad agencies or in design shops deliver awesome business results by understanding the core components of a successful workflow.
Innovation accounting and key metrics for startupsBlaz Kos
This document provides an overview of key metrics and analytics for startups. It discusses the importance of tracking actionable metrics over vanity metrics to drive business decisions. Some key metrics discussed include activation rates, retention, churn, viral coefficient, net promoter score, revenue, and cost of customer acquisition. It also covers different types of metrics relevant for different business models like e-commerce, SaaS, and mobile apps. Cohort analysis and funnel analysis are presented as useful frameworks for analyzing user behavior and engagement over time.
As a UX Practitioner, this is my portfolio and personal presentation deck.
Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table.
I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
This document provides a summary of Stephen Aris's experience and services in user experience design, service design, and research. Over the past few years, he has led large-scale business transformation projects for clients in various industries, acting as the connection between business, customers, and technology teams. His work involves increasing revenue, efficiency and usability while reducing costs and risks. He employs a range of UX methods including user research, prototyping, and testing to help businesses solve problems and achieve their goals.
The document discusses key issues facing startups, including high failure rates, premature scaling, and incompetence as common reasons for failure. It then outlines the basic processes involved in establishing a startup, including ideation methodology, creating a pitch deck and fundraising, prototyping and minimum viable products, data analytics and test/learn cycles, and securing co-founders. The rest of the document provides detailed descriptions and considerations for various stages of building a startup business, such as company formation, product development, marketing, and ongoing operations.
Group 2 Marketing Presentation for market studyRahatulAshafeen
This document provides a marketing strategy analysis and recommendations for WalkMe to expand into the Indian market. It includes a market analysis using the 5Cs framework, identifying key target market segments as B2B enterprise software users and top Indian companies. It recommends positioning WalkMe as enabling strategic business impact through effective user engagement, cost efficiency, data-driven insights, and support. The marketing mix suggestions include customized products and services, an omnichannel distribution strategy, nuanced promotion tailored to India, and affordable tiered pricing plans.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
This document provides a summary of Stephen Aris's experience and qualifications in user experience design, service design, and research. Over the past few years, he has led large-scale transformation projects for various clients in retail, financial services, media, and public sectors. Some examples of projects include redesigning the online shopping experience for Waitrose and conducting user research and prototyping solutions for the UK government's National Apprenticeship Service. Stephen Aris has expertise in all stages of the design process from user research and strategy to prototyping, testing, and delivery.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...Sean Rusinko
This document discusses personalization and how to achieve full-on personalization. It begins with an introduction of the presenters and their company Verndale. It then covers trends in users, technology and personalization. The next section discusses best practices for personalization, including assessing readiness, planning, understanding users and content. Case studies of companies achieving personalization are presented, including their processes and results. The document concludes with next steps around assessing, defining goals, roadmapping and building personalized experiences.
All the details to consider when launching an enterprise-wide employee recognition solution can seem confusing and downright overwhelming for your clients. During this session Kim, Beth and Stan demystified the process and shared secrets to ensuring a successful "go live" and setting any organization up for sustained momentum in the crucial early days.
Go-to-Market in the Cloud Trends and ChallengesLeahanne Hobson
This document discusses the impact of cloud computing on traditional channels and solution providers. Key points include:
- Forrester and Gartner estimates that cloud transformation will lead to 15-40% attrition of the existing channel.
- Conventional business models and customer engagements will become less valuable unless solution providers change their approach.
- Survival requires radical changes to business models and go-to-market strategies, which most solution providers are ill-equipped for.
- Vendors continuing traditional approaches will struggle, and nimble transformation is needed to succeed in the cloud environment.
MyMbaCircle Founders on What is the Importance of Growth MindsetProduct School
Main takeaways:
- "Growth mindset" is the single most important factor to make a transition to tech and entrepreneurship
- Learn by creating an actual product: Think about the problem-solution space and try building a product, anything!, to get started
- Building a good product is just the first step - hustle to find, acquire and convert your customers till you find the right strategy
Pluto7 - Tableau Webinar on enabling Organization to be Data Driven in 201...Manju Devadas
Big Data and BI initiatives needs a holistic strategy and execution. The content walks through how an organization became data driven in less than 6 months with Tableau, Alteryx, Splunk and traditional BI enabled by Pluto7 ( www.pluto7.com )
FTFCU - How to Become a Data Driven OrganizationNaveen Jain
The document discusses how organizations can become data-driven by learning tricks to simplify self-service BI rollouts, identifying potential pitfalls, and hearing from experts on enabling data-driven decision making. It also provides an example of how a large credit union implemented a business intelligence platform involving data visualization, marketing automation, and analytics tools to drive personalized engagement and operational excellence. Effective strategies discussed include taking an iterative approach, demonstrating value through visualization, and treating becoming data-driven as a journey rather than a single project.
Assure Creative Projects Deliver Awesome Business Resultsmaryat
Assure creative projects designed in-house, in ad agencies or in design shops deliver awesome business results by understanding the core components of a successful workflow.
Innovation accounting and key metrics for startupsBlaz Kos
This document provides an overview of key metrics and analytics for startups. It discusses the importance of tracking actionable metrics over vanity metrics to drive business decisions. Some key metrics discussed include activation rates, retention, churn, viral coefficient, net promoter score, revenue, and cost of customer acquisition. It also covers different types of metrics relevant for different business models like e-commerce, SaaS, and mobile apps. Cohort analysis and funnel analysis are presented as useful frameworks for analyzing user behavior and engagement over time.
As a UX Practitioner, this is my portfolio and personal presentation deck.
Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table.
I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
This document provides a summary of Stephen Aris's experience and services in user experience design, service design, and research. Over the past few years, he has led large-scale business transformation projects for clients in various industries, acting as the connection between business, customers, and technology teams. His work involves increasing revenue, efficiency and usability while reducing costs and risks. He employs a range of UX methods including user research, prototyping, and testing to help businesses solve problems and achieve their goals.
The document discusses key issues facing startups, including high failure rates, premature scaling, and incompetence as common reasons for failure. It then outlines the basic processes involved in establishing a startup, including ideation methodology, creating a pitch deck and fundraising, prototyping and minimum viable products, data analytics and test/learn cycles, and securing co-founders. The rest of the document provides detailed descriptions and considerations for various stages of building a startup business, such as company formation, product development, marketing, and ongoing operations.
Group 2 Marketing Presentation for market studyRahatulAshafeen
This document provides a marketing strategy analysis and recommendations for WalkMe to expand into the Indian market. It includes a market analysis using the 5Cs framework, identifying key target market segments as B2B enterprise software users and top Indian companies. It recommends positioning WalkMe as enabling strategic business impact through effective user engagement, cost efficiency, data-driven insights, and support. The marketing mix suggestions include customized products and services, an omnichannel distribution strategy, nuanced promotion tailored to India, and affordable tiered pricing plans.
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06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
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Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
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Improvingaiwithanalytics 190301164453
1. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design and Product Leadership courses in San
Francisco, Silicon Valley, New York, Santa Monica, Los Angeles,
Austin, Boston, Boulder, Chicago, Denver, Orange County,
Seattle, Bellevue, Washington DC, Toronto, London and Online
3. +10,000
alumni graduated
across 17
campuses
· San Francisco
· Silicon Valley
· New York
· Los Angeles
· Santa Monica
· Orange County
· Austin
· Boston
· Boulder
· Chicago
· Denver
· Seattle
· Washington DC
· Toronto (Canada)
· London (UK)
· Bellevue
· Online
12. Improve AI using
Analytics
Ramkumar Ravichandran – Data science TLM, Google Shopping
Abhishek Guglani – Director of Product, Visa Inc., Ecommerce
Disclaimer: Participation in this summit is purely on personal basis and is not meant to represent VISA or Google’s position on this or any
other subject and in any form or matter. The talk is based on learning from work across industries and firms. Care has been taken to ensure
no proprietary or work related information of any firm is used in any material.
14. AI at peak of inflated expectations last year…
https://twitter.com/chucknicecomic/status/744550059447050244 14
15. •Clear Value Prop & “Need based” User Flow
FOMO led to companies missing out on,
•Commercializable
•Policy Compliant
•Scalable & “agile” architecture
•Data Driven Optimization
15
22. …appreciating that AI product will have it’s
own analytics maturity curve
https://www.intel.com/content/dam/www/public/us/en/documents/guides/analytics-planning-guide.pdf
22
23. Optimize Product Lifecycle
• Strategy
• Experience
• Development
• Management
Metrics: Click Through Rate, Conversion,
%Happy Path, Speed, Distribution
Minimize Risk
• Decrease in Standard Risk
• Successful Prevention Rate
• New Risk Detection Efficiency
• Rule efficiency: FPR/FNR, Agent Reviews,
Reported
• Implementation cost: CXM, CSS
Metrics: Bad Rate Changes, %bad prevented,
%leak through, business KPI impact
Optimize User Journey
• Campaign Strategy
• Performance Attribution
• Funnel Management (Omni)
• Cost Optimization
• Brand Management
Metrics: Awareness, Sentiment, Adoption,
CPE/CPM/CPC, Engagement, NPS, LTV
Optimize Marketing and/or Sales Process
• Goal Setting, Monitoring & Tweaking
• Prospect Scoring & Prioritization
• Lead Funnel Management: Rate, Speed, Cost
• Retention & Growth
• Turnover
Metrics: Topline, Time to Live, Cost of
Acquisition & Retention, Account growth/ NPS
Optimize Strategy & Operations
• Strategy Development & Execution
• Innovation Delivery
• Performance Tracking & Intervention
• Business Operations
• Resource Investment Decisions (Finance)
• Strategic Research: Competitive Monitoring,
Regulatory, Policies, Legal
Metrics: Earnings Growth, Guidance delivery,
Investor Confidence
Optimizely Technology Delivery Cycle
• Development Prioritization
• Delivery Quality & Monitoring
• Cost of Development
• Platform Management
• Scalability: Compatibility, Detection, Pre-
emption & Prevention
Metrics: Uptime, Performance, #Story points to
Develop/Scale/Iterate, #Bugs/Bug Rate
..and that Analytics will span multiple aspects of
business critical to overall success
23
24. Let’s make all this real with an
illustrative use case...
24
25. HealthBot: How are
you feeling today?
Adam: Stressed.
And I drove too
fast. Was feeling
awful
HealthBot: Is there
anything I can help
you with?
Adam: Yes. And I
feel like a couple
of extra drinks will
take the edge off
Day 7 of chat
HealthBot: How are
you feeling today?
Adam: I feel doing
something extreme
HealthBot: Did you
try exercising?
Adam: Yes I did but
that does not seem
to help anymore
Day 14 of chat
Adam is suffering from depression and found a
chatbot for support...
25
26. HealthBot: How are you
feeling today?
Adam: Stressed. And I
drove too fast. Was feeling
awful
HealthBot: Is there anything
I can help you with?
Adam: Yes. And I feel like a
couple of extra drinks will
take the edge off
Day 7 of chat
HealthBot: How are you
feeling today?
Adam: I feel doing something
extreme
HealthBot: Did you try
exercising
Adam: Yes. I did but that
does not seem to help
anymore
Day 14 of chat
Natural Language
Processing
Conversation Service
Machine Learning & Deep Learning built into
Chat Bot
Chat Related Services
Pre-built conversation
trees
Connectivity with
other services
Machine Learning – Models trained by data
& experts
External/3rd
party services
Internal
services
Instant solutioning without truly “understanding”
the needs & problem causes attrition...
26
Day 21 of chat
HealthBot: How are you
feeling today?
Adam: I am suicidal
HealthBot: I’m not a
therapist. But dear human, I
think you should seek one.
Please, call your doctor,
emergency or suicide
hotline. I wish you well.
27. Testing
Monitoring
HealthBot: How are you
feeling today?
Adam: Stressed. And I
drove too fast. Was feeling
awful
HealthBot: Is there anything
I can help you with?
Adam: Yes. And I feel like a
couple of extra drinks will
take the edge off
Day 7 of chat
HealthBot: How are you
feeling today?
Adam: I feel doing something
extreme
HealthBot: Did you try
exercising
Adam: Yes. I did but that
does not seem to help
anymore
Day 14 of chat
Natural Language
Processing
Conversation Service
Machine Learning & Deep Learning built into
Chat Bot
Chat Related Services
Pre-built conversation
trees
Connectivity with
other services
Machine Learning – Models trained by data
& experts
External/3rd
party services
Internal
services Analytics
CX Research
Effective Product = Problem to V1 Solution
followed by continuous Test & Learn optimization
27
29. …which depends on integrity across the layers
DATA ANALYTICS PLATFORM
29
30. …especially Data Governance & Standards
• Coverage & reliability of data feed: timely, quick, real-time
• Privacy concerns and residence of data (local or cloud)
• Guard against getting overwhelmed with unnecessary or noisy data
• Guard against irrationality & bias
• Data homogenization, integration, transformation & lineage: Multiple data
forms, sources, signal processing
30
31. …& progression along the Analytics Maturity Curve
Cognitive
Prescriptive
Predictive
Diagnostic
Descriptive
o Dashboards by Functions (e.g., #Checkins, Time Spent, Emotions)
o Real Time Monitoring & Alerts (Flagged phrases, Escalations)
o Visualizations & Storyboarding
o Drilldowns/Segment Insights (Analytics+Research+Testing)
o Investigations, Deviations, Sizing & Opportunity Assessment
o UX Personalization: Individuals & Professional use cases
o Tracking: Sentiment, Themes, Entity, Clustering
o Scoring & Actions: Conversations, Individuals, Seasons, Events
o Preventive Escalations & Interventions: Causations
o Medical Studies, Professional reviews, Intervention Effectiveness
o Grid Strategy for the business & domain
o Core Algorithm augmentation, expansion or retirement
o Scalability: Geo, User Segments, Needs, Domain
31
32. …& anchored on a platform that support “agile”
development & management (DevOps)
Data & Analytics
(Customer, UX, Mktg,
Sales, Finance)
OPTIMIZATION
Platform Monitoring
(Logs, Anomaly, Data
Quality)
VoC & CX Management
Experimentation Layer
32
Feedback
34. Key takeaways
• AI products need “external” optimization above and beyond core algo based
learning.
• Pillars of a successful AI products: Design+Data+Analytics+Algo+Policy
• “Agile” AI product platform hinges on DevOps mindset & architecture
• Compliance & policy crucial for success
• AI product success hinges on the ecosystem improvements: Partners,
Affiliates, Industry bodies, Regulation. So be integration friendly.
34
35. Thank you! We would love to hear from you...
https://twitter.com/decisions_2_0
http://www.slideshare.net/RamkumarRavichandran
https://www.youtube.com/channel/UCODSVC0WQws607clv0k8mQA/videos
http://www.odbms.org/2015/01/ramkumar-ravichandran-visa/
https://www.linkedin.com/pub/ramkumar-ravichandran/10/545/67a
RAMKUMAR RAVICHANDRAN
ABHISHEK GUGLANI
https://www.linkedin.com/in/abhi-guglani-40016a5/
35
https://twitter.com/abhishekguglani
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