[D19] Lessons Learned From Insane Digital Marketing Growth Stories
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Tim Kitchen, founder of Exposure Ninja, discusses digital marketing success stories at the Dominate19 conference.
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[D19] Lessons Learned From Insane Digital Marketing Growth Stories
- 2. Today’s Session: Deconstruct 4 huge 2018 digital growth stories and pull out the commonalities that you can apply to your 2019 marketing. exposureninja.com #Dominate2019
- 3. Who is included? - Digital Fasttrack 100 companies (multi £m) - A couple of our own campaigns - Different companies, different markets exposureninja.com #Dominate2019
- 4. What are the key takeaways? - All of these businesses were strong in 5 key areas - All found ‘pockets’ of traffic that worked well for them and doubled down - A high-performing website was at the centre of everything they did - Some are eye watering huge, some are businesses just like the ones in this room. Growth is always relative exposureninja.com #Dominate2019
- 5. The 5 Key Areas exposureninja.com #Dominate2019
- 6. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression The Heavy Lifting Website Blueprint The Traffic L.A.S.S.O System The B.R.A.V.O Business Builder The predictable P.R.O.F.I.T Repeater The Qualified Customer C.L.O.SE.R
- 7. THE GROWTH STORIES #1: Gymshark exposureninja.com #Dominate2019
- 8. Gymshark in 2018 Revenue $54M to $128M 137% ▲ Countries Served 131 600% ▲ Branded Searches 165k Per month (UK) Organic traffic (est) 320k Per month Just to make you sick* The company was started in 2012 The founder is 25 2016 revenue was £12.8M *sick with respect ;-) exposureninja.com #Dominate2019
- 9. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression Very clear audience, message and style Mobile-first design across the whole brand Use of scarcity (‘drops’) and influencer collaborations to build hype Large social media following and influencer ‘piggyback’ traffic strategies Community building to generate repeat business
- 10. Gymshark’s traffic strategy Locate Advertising Search Social Observe exposureninja.com #Dominate2019
- 11. Gymshark’s Social Media Strategy ● Instagram, Facebook, Pinterest, YouTube are their main traffic drivers ● Everything looks very consistent and high end exposureninja.com #Dominate2019
- 20. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression The Heavy Lifting Website Blueprint The Traffic L.A.S.S.O System The B.R.A.V.O Business Builder The predictable P.R.O.F.I.T Repeater The Qualified Customer C.L.O.SE.R
- 21. THE GROWTH STORIES #2: Legal Lead Generation (Exposure Ninja Client) exposureninja.com #Dominate2019
- 22. Exposure Ninja Legal Lead Generation Client in 2018 Organic Conversions 409% ▲ YOY Organic Traffic 564.88%▲ YOY Organic Leads 448%▲ YOY Leads using Piggyback Method 5744 Leads exposureninja.com #Dominate2019
- 23. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression Very clear audience, message and style Super clear, high converting website Appealing CTA (15%+) Ridiculous organic ranking and traffic (thank you SEO Ninjas!) Rapid fulfillment process
- 24. exposureninja.com #Dominate2019 Presence The Heavy Lifting Website Blueprint
- 26. The SEO Campaign exposureninja.com #Dominate2019
- 27. The SEO Campaign exposureninja.com #Dominate2019
- 28. The SEO Campaign exposureninja.com #Dominate2019
- 29. The Piggyback Method exposureninja.com #Dominate2019
- 31. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression The Heavy Lifting Website Blueprint The Traffic L.A.S.S.O System The B.R.A.V.O Business Builder The predictable P.R.O.F.I.T Repeater The Qualified Customer C.L.O.SE.R
- 32. THE GROWTH STORIES #3: eCig Client (Exposure Ninja) exposureninja.com #Dominate2019
- 33. Exposure Ninja eCig Client in 2018 Revenue $3.48M to $14M 303% ▲ Organic Traffic 4.6M 232% ▲ Reliance on SEO 84% Of traffic Growth since 2015 42.4X Sales exposureninja.com #Dominate2019
- 34. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression Very clear audience, message and style Owner obsessed with improving website Easy navigation and high Conversion Rate Ridiculous organic ranking and traffic (thank you SEO Ninjas!) Chemically addictive product (the perfect back end!)
- 35. The SEO Campaign exposureninja.com #Dominate2019
- 36. The SEO Campaign exposureninja.com #Dominate2019
- 37. Exposure Ninja eCig Client in 2018 Revenue $3.48M to $14M 303% ▲ Organic Traffic 4.6M 232% ▲ Reliance on SEO 84% Of traffic Growth since 2015 42.4X Sales exposureninja.com #Dominate2019
- 38. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression The Heavy Lifting Website Blueprint The Traffic L.A.S.S.O System The B.R.A.V.O Business Builder The predictable P.R.O.F.I.T Repeater The Qualified Customer C.L.O.SE.R
- 39. THE GROWTH STORIES #4: Victorian Plumbing exposureninja.com #Dominate2019
- 40. Victorian Plumbing in 2018 Projected Revenue £106M+ 28% ▲ exposureninja.com #Dominate2019
- 41. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression Very clear audience, message and style Reviews consistently mention ease-of-use Deals, voucher codes, scarcity, delivery terms... SEO, PPC and traditional brand building (recently) Encourages trade buyers through ease-of-use
- 42. The SEO Campaign... exposureninja.com #Dominate2019
- 43. The SEO Campaign... exposureninja.com #Dominate2019
- 44. The SEO Campaign... exposureninja.com #Dominate2019
- 45. The SEO Campaign... exposureninja.com #Dominate2019
- 46. The SEO Campaign... exposureninja.com #Dominate2019
- 47. The PPC Campaign... exposureninja.com #Dominate2019
- 48. How’s the website doing? exposureninja.com #Dominate2019
- 49. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression The Heavy Lifting Website Blueprint The Traffic L.A.S.S.O System The B.R.A.V.O Business Builder The predictable P.R.O.F.I.T Repeater The Qualified Customer C.L.O.SE.R
- 51. What are the key takeaways? - All of these businesses were strong in 5 key areas - All found ‘pockets’ of traffic that worked well for them and doubled down - A high-performing website was at the centre of everything they did - Some are eye watering huge, some are businesses just like the ones in this room. Growth is always relative exposureninja.com #Dominate2019
- 52. exposureninja.com #Dominate2019 The Ninja Star Marketing System Positioning PresencePeople Process Progression The Heavy Lifting Website Blueprint The Traffic L.A.S.S.O System The B.R.A.V.O Business Builder The predictable P.R.O.F.I.T Repeater The Qualified Customer C.L.O.SE.R