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Europeana Annual General Meeting 
31 October 2014 
Museo Nacional del Prado 
Madrid, Spain 
Eleanor Kenny, Head of Communications, Europeana 
#agm2014
Europeana isn’t an office of 50 people, it’s a network of 5,000… 
- Nick Poole, Chair of the Europeana Network
Portals are for visiting, platforms are for building on. 
- Tim Sherrat, Trove 
A shared infrastructure that enables re-use and creates 
value for all stakeholders… 
A place not only to visit but also to build on, play in 
and create with… 
- Strategy 2020
Technolog 
y 
Our joint roles 
Culture
What we need to say well
WE ARE 
The Cultural Innovators 
BELIEF 
We believe culture transforms lives 
VALUES 
USABLE MUTUAL 
RELIABLE 
Working collaboratively 
For mutual benefit 
PERSONALITY 
Our framework 
Harnessing technology 
Open, creative & shareable 
Cultural authority 
Robust & future-proof 
Inspiring Welcoming 
Intelligent
Strength by association
USABLE = Inspiring, Stimulating 
MUTUAL = Friendly, Welcoming 
RELIABLE = User-friendly, Accurate
PDF download
www.strategy2020.europeana.eu
WE ARE 
The Cultural Innovators 
BELIEF 
We believe culture transforms lives 
VALUES 
USABLE MUTUAL 
RELIABLE 
Working collaboratively 
For mutual benefit 
PERSONALITY 
Our framework 
Harnessing technology 
Open, creative & shareable 
Cultural authority 
Robust & future-proof 
Inspiring Welcoming 
Intelligent
THANK YOU 
Europeana Annual General Meeting 
31 October 2014 
Museo Nacional del Prado 
Madrid, Spain 
eleanor.kenny@europeana.eu #agm2014

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Branding presentation agm 2014 final

  • 1. Europeana Annual General Meeting 31 October 2014 Museo Nacional del Prado Madrid, Spain Eleanor Kenny, Head of Communications, Europeana #agm2014
  • 2. Europeana isn’t an office of 50 people, it’s a network of 5,000… - Nick Poole, Chair of the Europeana Network
  • 3.
  • 4.
  • 5. Portals are for visiting, platforms are for building on. - Tim Sherrat, Trove A shared infrastructure that enables re-use and creates value for all stakeholders… A place not only to visit but also to build on, play in and create with… - Strategy 2020
  • 6.
  • 7. Technolog y Our joint roles Culture
  • 8. What we need to say well
  • 9. WE ARE The Cultural Innovators BELIEF We believe culture transforms lives VALUES USABLE MUTUAL RELIABLE Working collaboratively For mutual benefit PERSONALITY Our framework Harnessing technology Open, creative & shareable Cultural authority Robust & future-proof Inspiring Welcoming Intelligent
  • 11. USABLE = Inspiring, Stimulating MUTUAL = Friendly, Welcoming RELIABLE = User-friendly, Accurate
  • 14.
  • 15. WE ARE The Cultural Innovators BELIEF We believe culture transforms lives VALUES USABLE MUTUAL RELIABLE Working collaboratively For mutual benefit PERSONALITY Our framework Harnessing technology Open, creative & shareable Cultural authority Robust & future-proof Inspiring Welcoming Intelligent
  • 16. THANK YOU Europeana Annual General Meeting 31 October 2014 Museo Nacional del Prado Madrid, Spain eleanor.kenny@europeana.eu #agm2014