The Pitfalls of Keyword Stuffing in SEO Copywriting
Branding presentation agm 2014 final
1. Europeana Annual General Meeting
31 October 2014
Museo Nacional del Prado
Madrid, Spain
Eleanor Kenny, Head of Communications, Europeana
#agm2014
2. Europeana isn’t an office of 50 people, it’s a network of 5,000…
- Nick Poole, Chair of the Europeana Network
3.
4.
5. Portals are for visiting, platforms are for building on.
- Tim Sherrat, Trove
A shared infrastructure that enables re-use and creates
value for all stakeholders…
A place not only to visit but also to build on, play in
and create with…
- Strategy 2020
9. WE ARE
The Cultural Innovators
BELIEF
We believe culture transforms lives
VALUES
USABLE MUTUAL
RELIABLE
Working collaboratively
For mutual benefit
PERSONALITY
Our framework
Harnessing technology
Open, creative & shareable
Cultural authority
Robust & future-proof
Inspiring Welcoming
Intelligent
15. WE ARE
The Cultural Innovators
BELIEF
We believe culture transforms lives
VALUES
USABLE MUTUAL
RELIABLE
Working collaboratively
For mutual benefit
PERSONALITY
Our framework
Harnessing technology
Open, creative & shareable
Cultural authority
Robust & future-proof
Inspiring Welcoming
Intelligent
16. THANK YOU
Europeana Annual General Meeting
31 October 2014
Museo Nacional del Prado
Madrid, Spain
eleanor.kenny@europeana.eu #agm2014