EDEN Network Web Presence :a Collaborative Storytelling Approach       European Tourism Day (ETD)       Albert Hall Comple...
Website + Blog + Social Media
Homebase, Outposts and Passports● Website + Blog =  Home Base● Social Media are  Outposts and  Passports
Example of Outpost
Example of Outpost
Example of Outpost
Today We Do Miss ...a   Homebase
Why to Have a           BLOGas Main Part of the HOMEBASE ? ● Classical Website has the basic and static content about   ED...
Network of Thousands of (Potential)Travel Storytellers
EDEN Network :       The most important       network       of sustainable       tourism       destinations in       Europe
Our Mutual Strategy isContent MarketingContent marketing is a marketing technique ofcreating and distributing r e l e v a ...
We Need a Team of               Co-editors   ● One person from each EDEN member destination:   ●   ● collecting the Travel...
What Makes a Great Travel Story? ● connects Places   and People ● connects Past   and Present ● great story   is emotional...
Editorial Calendarfor Blog and Social Media OutpostsHelps to organize our collaborative blog, and Social Mediaplatforms, t...
How Much Time it Takes ?● Each destination will share 4-5 stories on the Blog per year● Recommended to invest 30 minutes p...
How am I going toimprove those skills ? ● Webinars and other learning materials   will be created and shared ● Learning is...
Collaborative Learninghas already started, you are welcome to join!
Questions please!
Thank You!  contact me  skype: aivarruukel  email: aivar@soomaa.com  twitter: ruukel
Upcoming SlideShare
Loading in …5
×

EDEN network web presence

1,507 views

Published on

EDEN network web presence

Published in: Travel, Technology, Business
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
1,507
On SlideShare
0
From Embeds
0
Number of Embeds
172
Actions
Shares
0
Downloads
10
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

EDEN network web presence

  1. 1. EDEN Network Web Presence :a Collaborative Storytelling Approach European Tourism Day (ETD) Albert Hall Complex, Brussels 27-28 Sept 2011 Aivar Ruukel, soomaa.com
  2. 2. Website + Blog + Social Media
  3. 3. Homebase, Outposts and Passports● Website + Blog = Home Base● Social Media are Outposts and Passports
  4. 4. Example of Outpost
  5. 5. Example of Outpost
  6. 6. Example of Outpost
  7. 7. Today We Do Miss ...a Homebase
  8. 8. Why to Have a BLOGas Main Part of the HOMEBASE ? ● Classical Website has the basic and static content about EDEN Network ● Blog has regularly updated fresh content: ○ gives the audience a reason to return on a regular basis ○ search engines love fresh content, ○ creating new visitors to the website ● Blog is interactive, allowing visitors to leave comments, start a conversation
  9. 9. Network of Thousands of (Potential)Travel Storytellers
  10. 10. EDEN Network : The most important network of sustainable tourism destinations in Europe
  11. 11. Our Mutual Strategy isContent MarketingContent marketing is a marketing technique ofcreating and distributing r e l e v a n t andv a l u a b l e content to attract, acquire andengage a clearly defined and understood t a r g e t a u d i e n c e - with the objective ofdriving profitable customer action. www.junta42.com
  12. 12. We Need a Team of Co-editors ● One person from each EDEN member destination: ● ● collecting the Travel Stories ● designing these stories to Blog Posts on agreed style and guidelines ● and publishing according to agreed Editorial Calendar in cooperation of website editor
  13. 13. What Makes a Great Travel Story? ● connects Places and People ● connects Past and Present ● great story is emotional and personal
  14. 14. Editorial Calendarfor Blog and Social Media OutpostsHelps to organize our collaborative blog, and Social Mediaplatforms, to keep content fresh and relevant ● Daily activities ○ blog posts ○ updates on Facebook, Flickr, Youtube ... ● Plan for one year
  15. 15. How Much Time it Takes ?● Each destination will share 4-5 stories on the Blog per year● Recommended to invest 30 minutes per day to upgrade your online skills● Communication with your customers online and updating your outposts is part of your daily work
  16. 16. How am I going toimprove those skills ? ● Webinars and other learning materials will be created and shared ● Learning is supported by discussion on Google Group
  17. 17. Collaborative Learninghas already started, you are welcome to join!
  18. 18. Questions please!
  19. 19. Thank You! contact me skype: aivarruukel email: aivar@soomaa.com twitter: ruukel

×