Bullet Proof Career The Chazin Group

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Ethan Chazin, The Chazin Group presents to Workorce One on how to conduct an effective career transition

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  • Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
  • Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
  • One of the things that is most striking about the NACE research findings are the skills that employers identified as lacking in today’s graduates. This is extremely key, because these are the objections that you may encounter this year and you will need to be prepared to address these objections in selling your students to the types of employers that NACE surveyed.
  • Bullet Proof Career The Chazin Group

    1. 1. T Chazin Group heThe Bullet Proof Your Career InCh Turbulent TimesazinGrou
    2. 2. T T Chazin Grouph he Me First…e What You MUST KnowC About Me:h  20 Years In Corporate Americaa  Began Career as Recruiterzi  Downsized 8Xn  Marketing & Sales  Passion Helping OthersGroup
    3. 3. Now You
    4. 4. TT Chazin Group he Chazin Group he Today’s Scorched Earth Job Market DEMANDS You Find Jobs That DON’T Exist.
    5. 5. TT Chazin Group he Chazin Group he Your Journey to Personal Exploration Begins.
    6. 6. T T Chazin Group hehe “It isn’t enough that weCh have meaningful work.az What is also required isi work that satisfies the soul.” soulnG Thomas Mooreroup
    7. 7. Building The Brand of YOU
    8. 8. The InsaneTT Chazin Group he Chazin Group he Job Search “Insanity: The act of Insanity performing the same task over and over again, and expecting a different outcome.” WHO SAID THIS?
    9. 9. TT Chazin Group he Chazin Group he
    10. 10. he Your JobTT Chazin Group he Chazin Group Search Initiative “The INITIATIVE that a person puts forth on their job search is extremely rare and has a pronounced POSITIVE effect on their results.” Who Said This?
    11. 11. TT Chazin Group he Chazin Group he
    12. 12. T Your Passions he Chazin Group & Skills Collide Passions Strengths DREAM JOB 13
    13. 13. The EndT Chazin Group he of the Rainbow
    14. 14. TT ChazinPersonal he Chazin Group he Group Exploration• Psychological Assessment Tools: – Keirsey Temperament Sorter (www.keirsey.com) – Myers Briggs (www.myersbriggs.org) – Hermann Brain Dominance Instrument: www.hbdi.com – DISC Tool: www.onlinediscprofile.com – Birkman Method (www.birkman.com)
    15. 15. TT ChazinPersonal he Chazin Group he Group Exploration• Your Goals: – Identify Strengths & Areas for Improvement – Identify New Career Opportunities – Identify Ideal Industries and Companies – Identify Your Working Style
    16. 16. TT ChazinPersonal he Chazin Group he Group Assessment• Match Your Values and Belief System to the Ideal Culture of Potential Employers: – Research your ideal company culture. – Learn to distinguish between the Formal and Informal culture in ANY organization.
    17. 17. TT Chazin Group Ideal Find Your he Chazin Group he Employer Culture• http://Jiibe.com• quintcareers.com/employer_corporate_cu lture.html• WetFeet.com• http://hbswk.hbs.edu/item/5917.html• 42.5 million Google results for the search “research company culture” culture
    18. 18. TT Chazin Group 3-Step he ChazinThe he Group ProcessPersonal Mission Statement Positioning Statement Proposition Statement
    19. 19. TT Chazin Group he Chazin Group he STEP 1 Your PERSONAL MISSION Statement
    20. 20. he Your CoreTT Chazin Group he Chazin Group Values & Beliefs • What principles do I choose as a foundation for my life? • What would I like to accomplish and contribute? • What would I like to be? • How do I fit into my family and community? • What are my strengths? • What are my passions?
    21. 21. WhoTT Chazin Group he Chazin Group he Are You? • Take an Online Self Assessment Tool: – Myers-Briggs Type Indicator (MBTI) – The Birkman Method – Keirsey Temperament Sorter • Understand Your Values • Match Your Values To Ideal Employer Cultures (Differentiate the Formal & Informal) • Identify Your Preferred Working Environment
    22. 22. What’s MOSTTT Chazin Group he Chazin Group he Important to You? Very Not Elements to Consider Important Important Neutral Important N/ASecurityFinancial StabilityChallengeCreativityCompetitivenessPersonal GrowthPromotional OpportunitiesVarietyRoutineDetail OrientationOrganized EnvironmentCulture:•Values•Integrity•Energy•Structure•Celebrations
    23. 23. What’s MOSTTT Chazin Group he Chazin Group he Important to You? Very Not Elements to Consider Important Important Neutral Important N/AEnvironmentHelping or Impacting Lives ofOthersPacePhysical DemandsWork-Life BalanceRecognitionRate of PayEducational RequirementsPersonal Relationship withManagerPersonal Relationship with Co-workersPhysical locationCommute
    24. 24. he PersonalTT Chazin Group he Chazin Group Mission Statement Why We All Need a Personal Mission Statement! • Ensures a greater chance of career success! • Steven Covey refers to crafting a mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it." • Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”
    25. 25. A Four-StepT Chazin Group he Process1. Identify Your SUCCESSES2. Identify Your CORE VALUES3. Identify your CONTRIBUTIONS4. Identify Your GOALS VOILA!
    26. 26. www.timethoughts.com/goalsetting/ www.timethoughts.com/goalsettingT Chazin Group Marketing 5 Ps he Your /mission-statements.htm mission-statements.htm Mission Statement Templates
    27. 27. TT Chazin GroupSome he Chazin Group he Values Values
    28. 28. TT Chazin GroupAn he Chazin Group he Example"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.”
    29. 29. TT Chazin Group he Chazin Group he Your 40-Year Plan 40
    30. 30. TT Chazin Group he Chazin Group he
    31. 31. TT Chazin Group he Chazin Group he EXERCISE Write Your Personal Mission Statement
    32. 32. TT Chazin Group he Chazin Group he STEP 2 Your POSITIONING Statement
    33. 33. he Your PositioningTT Chazin Group he Chazin Group Statement• Based on my background, this is how I am in a UNIQUE POSITION to help your organization• Highlight your FEATURES & BENEFITS: – Core Competencies (Workforce Solutions, Candidate Screening, Training & Development) – Expertise (Leadership, Management) – Success Stories – Qualifications & Experience – Accreditations & Certifications – Language Proficiency
    34. 34. TT Chazin Group he Chazin Group he STEP 3 Your PROPOSITION Statement
    35. 35. he Your PropositionTT Chazin Group he Chazin Group Statement• Based on my personal mission and positioning statement, I PROPOSE that…• Here’s what I will do for your organization• Apply your background, skills and experience to their specific needs
    36. 36. TT Chazin Group Resources he Chazin Group he• FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work
    37. 37. TT Chazin Group Product he ChazinThe he Group of YOUMarketing the Product Called YOU…
    38. 38. Your Marketing 5 Ps• PRICE: Know Your Worth• PLACE: Meet With the Right People• PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Do Business With You?• PACKAGING: Dressing for Success• PRODUCT: Your Features & Benefits
    39. 39. he Self-PromotionTT Chazin Group he Chazin Group = BRANDING• Become a Subject Matter Expert• Get Published• Identify Your USP• Your Product Features & Benefits• Build Rolodex of References / Testimonials• Your Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks
    40. 40. he DefendTT Chazin Group he Chazin Group Your Current Job• Confirm Your Value to Your Boss & Enquire About Your Future• Go Higher Up If Needed• Tap Into the Gossip Mill (at All Levels)• Listen to the Press• Pursue Professional Development Opportunities – Join / Become Active in NYSSA & Other Associations – Network, Network, Network• Follow Industry Trends
    41. 41. TT Chazin Group he Chazin Group he Your Personal Marketing Plan
    42. 42. TT YourGroup he Chazin Personal he Chazin Group Marketing Plan Your Contact Details Here! Summary of my professional qualifications: 13 years as a security analyst with core competencies in: •1 •2 •3 •4 My target job functions & job titles: Security Information Security Research Market Data Analyst Senior Security Information Analyst Research Market Data Analyst Analyst Specialist Quant Research Network Intrusion Analyst Research Analyst Manager Quant Modeler / Application Security Analyst Trader FX Systematic Security Systems Analyst
    43. 43. TT YourGroup he Chazin Personal he Chazin Group Marketing Plan
    44. 44. Use AllTT Chazin Group he Chazin Group he Your ResourcesWhen It’s Time to Leave  Only 10-15% of Jobs Get Advertised  Online Resources: o CareerBuilder, Monster, Hot Jobs represent ONLY 6-7% of all jobs  Classified Advertising: o NJ.com, NYT.com, Craig’s List
    45. 45. Use ALLTT Chazin Group he Chazin Group he Your ResourcesWhen It’s Time to Leave  Job Aggregator Sites: o SimplyHired.com o Indeed.com  Executives/Professionals: o ExecuNet o Korn Ferry o Christian & Timbers o 6FigureJobs
    46. 46. TT Chazin Group Your Do he Chazin Group he ResearchWhen It’s Time to Leave• Company Research Sources  Hoover’s Online  SEC (www.sec.gov/edgar.shtml)  DNB.com  Business.com  SearchSystems.net (public records dbase)  PR Newswire
    47. 47. TT Chazin Group Your Do he Chazin Group he ResearchWhen Its Time to Leave• Company Research Sources:  ThomasNet.com  CNNMoney.com (http://money.cnn.com/news/crc)  vault.com/companies/searchcompanies.jsp  www.learnwebskills.com/company
    48. 48. OnlineTT Chazin Group he Chazin Group he Research Tools
    49. 49. TT Chazin Group It’s When he Chazin Group he Time to Leave• Your Resume “Forever” Success Stories• You Are a Product: – Features & Benefits: • Core competencies • Experience • Skills & Qualifications • Education • Certifications• Resume & Cover Letter LAST!
    50. 50. Your Product Benefits/FeaturesEXPERIEN HOBBIES CE TRAININ & G INTERESTEDUCATION VALUES & S BELIEFSCERTIFICATIO NS LANGUAGE CONTACTS
    51. 51. TT Chazin Group he Chazin Group he Transferable Skills
    52. 52. TT Chazin Group he Chazin Group he What Are Transferrable Skills?
    53. 53. he Your TransferrableTT Chazin Group he Chazin Group Skills“Transferable skills are talents youve acquired thatcan help an employer but that arent immediatelyrelevant to the job you seek.”Kevin Donlin, résumé writerExperiences like volunteer work, hobbies, sports, previousjobs, college coursework or even life happenings can leadyou to find these skills.Any skill is transferable; the trick is showing employershow your skills apply and are USEFUL to them.www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-5&ns_siteid=ns_us_g_transferrable_skills
    54. 54. he Your TransferrableTT Chazin Group he Chazin Group Skills www.quintcareers.c om/transferable_skil ls_set.html
    55. 55. Go WhereTT Chazin Group he Chazin Group he the Jobs Are• Paralegals• Home Healthcare & Nursing• Risk Management• Green Initiatives• The Government• Business Continuity• Security• Sports Management
    56. 56. TT Chazin Group he Chazin Group he Ready to Completely CHANGE Your Resume?
    57. 57. ResumesTT Chazin Group he Chazin Group he That Get Read• What USELESS Folly• The “10-15 Second” Rule Second• Customize for Each Job• Success Stories• Highlight Your Experience• The C.A.R Approach• Customize By Job and/or Industry
    58. 58. T T Chazin Group hehe Exercise: YOUR 7 SuccessCh StoriesazinGroup
    59. 59. ResumesTT Chazin Group he Chazin Group he that Get Read• Can It Be Scanned?• As Long As It Needs To Be• Make It About Employer Needs• Separate Yourself From Other Candidates• Show How Will Employers Make Money by Hiring You• Use LOTS of Buzzwords• Use Numbers to Build a Compelling Story
    60. 60. TT Value Group he Chazin Proposition he Chazin Group as Billboard Value Proposition
    61. 61. TTGive An Overview he Chazin Group he Chazin Group for EACH Job
    62. 62. Highlight Success Stories Tell Your Success Stories
    63. 63. TT ChazinTell a he Chazin Group he Group Story Using #s
    64. 64. TT Chazin Group he Chazin Group he The UNCONVENTIONAL Cover Letter
    65. 65. he Cover LettersTT Chazin Group he Chazin Group that Get Calls• OPEN: How About A Headline?• Target With Research• Address Their Needs• You Are a Set of “Solutions”• Canned Letters Get Canned – Be Unconventional!• CLOSE: I Will Call You…Then Do It!
    66. 66. TT Chazin Group he Chazin Group he
    67. 67. TT ChazinUse Recruiting he Chazin Group he Group Firms • Let’s Play Whack-a-Mole • Ask the Best Companies in industries you want to work in who THEY use • Limit to No More Than 3-4 • Provide Your Marketing Plan • Leverage Against Each Other • Kennedy Information “Red Book” of Recruiters
    68. 68. EnterT Chazin Group he the Mind of HR – Talent Shortage Growing Rapidly • College graduates incapable of performing the work before them • Baby Boomers Soon to Retire in Masses – Becoming an Employer of Choice – Tons of Job Seekers…Meet Hiring Freezes – Measurable Training & Development – Develop & Implement Acquisition/ Retention Strategies Want a Seat at Management Table
    69. 69. Contract WorkTT Chazin Group he Chazin Group he Is A Viable Option • Temporary Work/Consulting • Placement Agencies • Freelance / Contract Work • Websites: – Sologig – Flipdog – Allfreelance – VirtualVocations
    70. 70. How ToTT Chazin Group he Chazin Group he Work a Job Fair • Research Participating Firms • Perfect Your Elevator Speech • Resumes, Marketing Plans & Bios • Dress to IMPRESS! • Focus On Your Industry
    71. 71. Your Brand Goes Networking
    72. 72. Your Brand Goes NetworkingThe 5-2-1 Goal
    73. 73. Your Brand Goes NetworkingThe 5-2-1 Goal: 5 SECONDS 2 MINUTES 1 HOUR
    74. 74. he Chazin CultivateTT Chazin Group he Group a Lifeline • Develop a Networking PLAN  Profile of your immediate boss  Relevant Industry Associations  Key Industry networking groups  Industry Websites  Include contact tracking form
    75. 75. he Chazin CultivateTT Chazin Group he Group a Lifeline • Networking Is Reaching Out To:  Family; Friends of Family; Friends of Friends; Friends of Friends of Friends!  It’s Not Who YOU Know But Who Knows YOU  Keep a Tracking Form:  Name & Organization  Tel. #  Email  Who They Referred You To  Comments
    76. 76. he Chazin CultivateTT Chazin Group he Group a Lifeline • Networking = GETTING OUT THERE!  BNI  FENG, MENG, etc.  Toastmasters  NYSSA, CFA Institute, WSTA, Society of Quant Analysts  Chambers of Commerce  Business Development Centers  Small Business Administration
    77. 77. Manage TT Chazin Group he Chazin Group he Your Pipeline Referral? (Who Comments Organizatio EmaiSalut FName Last Name JobTitle Industry Address Address City State Zip Tel did they refer to (outcomes of n l you?) conversations)                                                                                                                                                                                                                                                                                                                                                                                                                      
    78. 78. TT Chazin Group he Chazin Group he Leverage Social Media to its FULL Advantage
    79. 79. LeverageTT Chazin Group he Chazin Group he Social MediaCultivate a Lifeline • Networking: The PASSIVE Approach  Social Networking:  Face Book  Twitter  UNYK  LinkedIn  MeetUp.com  StumbleUpon  FourSquare  Digg  MySpace  Delicious
    80. 80. StartTT Chazin Group he Chazin Group he With LinkedIn
    81. 81. LeverageTT Chazin Group he Chazin Group he Social Media
    82. 82. TT Chazin Begin he Chazin Group he Group With Linked in
    83. 83. TT Chazin Group a he Create he Chazin Group Twitter Account
    84. 84. TT Facebook Professional he Chazin Group he Chazin Group Account
    85. 85. TTBlogs Group he Chazin Build he Chazin Group Thought Leadership
    86. 86. TT Chazin Group Join he Chazin Group he Meetup
    87. 87. TT Chazin Group Join he Chazin Group he Meetup
    88. 88. LeverageTT Chazin Group he Chazin Group he Social Media
    89. 89. LeverageTT Chazin Group he Chazin Group he Social Media
    90. 90. TT Chazin Group he Chazin Group he The “Informational” Interview
    91. 91. he The InformationalTT Chazin Group he Chazin Group Interview • The Informational Interview:  Understand What People Do  What They Enjoy Most/Least  How They Got Into the Industry  Great Networking Source  Fine Tune Your Selling Skills  DON’T Ask For a Job!
    92. 92. he The InformationalTT Chazin Group he Chazin Group Interview • The Informational Interview:  DO Ask For Referrals!  Ask what they read to stay current  Who in their company/organization is a “shining light” (rising star)  Send Thank You Immediately
    93. 93. TT Chazin Group he Chazin Group he Know Your Worth
    94. 94. KnowTT Chazin Group he Chazin Group he Your Worth • Research A Suitable Salary Range  Numerous Sites Abound  SalaryCalculator.com  Salary.com  JobStar.org  EcompOnline.com  SalaryExpert.com  Payscale.com/salary-calculator  By Industry  Experience Level  Geography  Bureau of Labor Statistics  Anecdotal Through Networking
    95. 95. KnowTT Chazin Group he Chazin Group he Your Worth
    96. 96. KnowTT Chazin Group he Chazin Group he Your Worth
    97. 97. KnowTT Chazin Group he Chazin Group he Your Worth
    98. 98. TT Chazin Group he Chazin Group heThe Interview Process
    99. 99. he InterviewingTT Chazin Group he Chazin Group For Success Interviewing • Interviewer Is NOT an Expert, so… • YOU Control the Process • Get Ready…The Curtain’s Up • Focus On…EVERYTHING! • An Aptitude Test Might Be Given • Rehearse Your Core Competencies • Apply The ‘Mirroring’ Technique
    100. 100. he InterviewingTT Chazin Group he Chazin Group For Success Interviewing • Know Your Interviewer So You Can… • Interview the Interviewer • Salesmanship in Print • Ask For The Sale • Understand The Follow-Up Process • Video/audiotape your practice • Practice, Practice, Practice
    101. 101. he InterviewingTT Chazin Group he Chazin Group For Success Interviewing Questions • Some Examples of AWFUL Questions: – Tell Me About Yourself – What Are Your Strengths/Greatest Weakness? – Where do you see yourself in the future? – What would your boss say about you? – Why did you leave your last job? • For each question add to the end of it: ”As it applies to my ability to do this job!” • Relate their questions to your interests, strengths and accomplishments
    102. 102. he InterviewingTT Chazin Group he Chazin Group For SuccessInterviewing Questions• What you can ask them: – When we have my first review how will you gauge success? – What are the most crucial 3 or 4 attributes of the ideal candidate you are seeking for this opportunity? – What problems keep you up at night? – What have been the qualities/characteristics of people you have worked most effectively with? – What happened to the person doing the position most recently?
    103. 103. TT A Chazin Group he Little Perspective he Chazin Group on Today… “Taxes have risen; our ability to pay has fallen; government of all kinds  is faced by serious curtailment of income; the savings of many years in thousands of families are gone.   More important, a host of unemployed  citizens face the grim problem of existence, and an equally great  number toil with little return. Only a foolish optimist can deny the dark  realities of the moment.”“Happiness lies in the joy of achievement, in the thrill of creative effort.  The joy and moral stimulation of work no longer must be forgotten in the  mad chase of…profits. These dark days will be worth all they cost us if  they teach us that our true destiny is not to be ministered unto but to  minister to Ourselves and to our fellow men.” “Our greatest primary task is to put people to work. This is no  unsolvable problem if we face it wisely and courageously.”
    104. 104. TT Chazin Group he Chazin Group he  First Inaugural Address. March 4, 1933
    105. 105. $15
    106. 106. T Chazin GroupThe Chazin Group he 107

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