Market yourself career Transition part1

631 views

Published on

Conduct an effective career transition in ANY job market.

Published in: Career, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
631
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
18
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
  • Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
  • Market yourself career Transition part1

    1. 1. Market YOURSELF for a Successful Career Transition. The Chazin Group
    2. 2. <ul><li>Thanks to: </li></ul>
    3. 3. About ME <ul><li> BA in Comms (MBA Mktg) </li></ul><ul><li> 20 Years In Corp. America </li></ul><ul><li> Started Career as Recruiter </li></ul><ul><li> Marketing/Sales Background </li></ul><ul><li>Launched The Chazin Group ‘04 </li></ul>Contact me : Tel : (201) 683-3399 Email : [email_address]
    4. 4. What I Do Now  Job Search Strategies  Interviewing & Networking  Career Coaching  Life / Work Balance  Business Owner Coaching  Human Capital Development  Professional Development  Salary Negotiations
    5. 5. <ul><li>Only Through BRANDING Can We Achieve Lasting </li></ul><ul><li>Differentiation </li></ul>
    6. 6. <ul><li>What is a “ Brand ? ” </li></ul>
    7. 7. <ul><li>Is it a LOGO ? </li></ul>
    8. 9. <ul><li>… tagline ? </li></ul>
    9. 10. “ Finger-Licking Good.” “ We Bring Good Things to Life.” “ Quality is Job One.”
    10. 11. <ul><li>… a jingle ? </li></ul>
    11. 13. <ul><li>Is a Brand a PROMISE ? </li></ul>
    12. 14. <ul><li> Memorable </li></ul><ul><li> Invaluable </li></ul><ul><li> Unique </li></ul>
    13. 15. <ul><li>What is YOUR </li></ul><ul><li>Brand? </li></ul>
    14. 17. <ul><li>It is a “ PERCEPTION ” thing. </li></ul><ul><li>Ask people how they perceive YOU ? </li></ul>
    15. 23. <ul><li>Your BRAND is the collection of all your actions, beliefs, skills, and experiences. </li></ul>The Chazin Group The Chazin Group
    16. 24. <ul><li>LIVE your brand: </li></ul><ul><ul><li>If you say you’ll do it…DO IT </li></ul></ul><ul><ul><li>Do as I DO…NOT “do as I say.” </li></ul></ul><ul><ul><li>Return ALL emails & phone calls </li></ul></ul><ul><ul><li>Subscribe to a “MORAL COMPASS” </li></ul></ul>The Chazin Group The Chazin Group LIVE Your Brand
    17. 25. <ul><li>Your Journey to Personal Exploration Begins… </li></ul>The Chazin Group The Chazin Group
    18. 26. The Chazin Group The Chazin Group “ INSANITY : The act of performing the same task over and over again, and expecting a different outcome.” WHO SAID THIS ? An INSANE Job Search
    19. 27. The Chazin Group The Chazin Group
    20. 28. The Chazin Group The Chazin Group “ The 100% effort that a person MUST exert on an effective job search is extremely rare and has a pronounced POSITIVE effect on their career.” An ALTERNATE Approach
    21. 29. The Chazin Group The Chazin Group
    22. 30. The Chazin Group DREAM JOB Passions Strengths Your Passions & Skills Collide
    23. 31. <ul><li>Psychological Assessment Tools: </li></ul><ul><ul><li>Keirsey Temperament Sorter (www.keirsey.com) </li></ul></ul><ul><ul><li>Myers Briggs (www.myersbriggs.org) </li></ul></ul><ul><ul><li>Hermann Brain Dominance Instrument: www.hbdi.com </li></ul></ul><ul><ul><li>DISC Tool: www.onlinediscprofile.com </li></ul></ul><ul><ul><li>Birkman Method (www.birkman.com) </li></ul></ul>The Chazin Group The Chazin Group Personal Exploration
    24. 33. <ul><li>Your Goals: </li></ul><ul><ul><li>Identify Strengths & Areas for Improvement </li></ul></ul><ul><ul><li>Identify New Career Opportunities </li></ul></ul><ul><ul><li>Identify Ideal Industries and Companies </li></ul></ul><ul><ul><li>Identify Your Working Style </li></ul></ul>The Chazin Group The Chazin Group Personal Exploration
    25. 34. <ul><li>Match Your Values and Belief System to the Ideal Culture of Potential Employers: </li></ul><ul><ul><li>Research your ideal company culture. </li></ul></ul><ul><ul><li>Learn to distinguish between the Formal and Informal culture in ANY organization. </li></ul></ul>The Chazin Group The Chazin Group Personal Assessment
    26. 35. <ul><li>Personal Mission Statement </li></ul><ul><li>Positioning Statement </li></ul><ul><li>Proposition Statement </li></ul>The Chazin Group The Chazin Group Brand Building Is a 3 Step Process
    27. 36. <ul><li>Your </li></ul><ul><li>PERSONAL MISSION </li></ul><ul><li>Statement </li></ul>The Chazin Group The Chazin Group STEP 1
    28. 37. <ul><li>What principles do I choose as a foundation for my life? </li></ul><ul><li>What would I like to accomplish and contribute? </li></ul><ul><li>What would I like to be? </li></ul><ul><li>How do I fit into my family and community? </li></ul><ul><li>What are my strengths? </li></ul><ul><li>What are my passions? </li></ul>The Chazin Group The Chazin Group Your Core Values & Beliefs
    29. 38. <ul><li>Take an Online Self Assessment Tool: </li></ul><ul><ul><li>Myers-Briggs Type Indicator (MBTI) </li></ul></ul><ul><ul><li>The Birkman Method </li></ul></ul><ul><ul><li>Keirsey Temperament Sorter </li></ul></ul><ul><li>Understand Your Values </li></ul><ul><li>Match Your Values To Ideal Employer Cultures (Differentiate the Formal & Informal) </li></ul><ul><li>Identify Your Preferred Working Environment </li></ul>The Chazin Group The Chazin Group Who Are You?
    30. 39. The Chazin Group The Chazin Group What’s MOST Important to You? Elements to Consider Very Important Important Neutral Not Important N/A Security Financial Stability Challenge Creativity Competitiveness Personal Growth Promotional Opportunities Variety Routine Detail Orientation Organized Environment <ul><li>Culture: </li></ul><ul><li>Values </li></ul><ul><li>Integrity </li></ul><ul><li>Energy </li></ul><ul><li>Structure </li></ul><ul><li>Celebrations </li></ul>
    31. 40. The Chazin Group The Chazin Group What’s MOST Important to You? Elements to Consider Very Important Important Neutral Not Important N/A Environment Helping or Impacting Lives of Others Pace Physical Demands Work-Life Balance Recognition Rate of Pay Educational Requirements Personal Relationship with Manager Personal Relationship with Co-workers Physical location Commute
    32. 41. <ul><li>Why We ALL Need a Personal Mission Statement! </li></ul><ul><li>Ensures a greater chance of career success! </li></ul><ul><li>Steven Covey has referred to crafting a mission statement as &quot;connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it.&quot; </li></ul><ul><li>Michael Goodman : a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.” </li></ul>The Chazin Group The Chazin Group Personal Mission Statement
    33. 42. <ul><li>1. Identify Your SUCCESSES </li></ul><ul><li>2. Identify Your CORE VALUES </li></ul><ul><li>3. Identify your CONTRIBUTIONS </li></ul><ul><li>4. Identify Your GOALS </li></ul><ul><ul><ul><ul><li>VOILA! </li></ul></ul></ul></ul>The Chazin Group A Four-Step Process
    34. 44. <ul><li>Mission Statement Templates </li></ul>The Chazin Group Your Marketing 5 Ps www.timethoughts.com/goalsetting/mission-statements.htm www.timethoughts.com/goalsetting/ mission-statements.htm
    35. 45. <ul><li>Values </li></ul>The Chazin Group The Chazin Group Some Values
    36. 46. <ul><li>&quot; My personal mission is to take time every </li></ul><ul><li>day for reflection, to realize what I learned, </li></ul><ul><li>what I should learn more about to say thank </li></ul><ul><li>you, to give myself a pat on the back while </li></ul><ul><li>looking into what I need to improve upon.” </li></ul>The Chazin Group The Chazin Group An Example
    37. 47. <ul><li>Your </li></ul><ul><li>POSITIONING </li></ul><ul><li>Statement </li></ul>The Chazin Group The Chazin Group STEP 2
    38. 48. <ul><li>Based on my background, this is how I am in a UNIQUE POSITION to help your organization </li></ul><ul><li>Highlight your FEATURES & BENEFITS: </li></ul><ul><ul><li>Core Competencies (Workforce Solutions, Candidate Screening, Training & Development) </li></ul></ul><ul><ul><li>Expertise (Leadership, Management) </li></ul></ul><ul><ul><li>Success Stories </li></ul></ul><ul><ul><li>Qualifications & Experience </li></ul></ul><ul><ul><li>Accreditations & Certifications </li></ul></ul><ul><ul><li>Language Proficiency </li></ul></ul>The Chazin Group The Chazin Group Your Positioning Statement
    39. 49. <ul><li>Your positioning statement should be brief and contain the following information: 1. An overview of your skills, experiences and what you're looking for (I am a qualified Accountant looking for a role as a Finance Director in a high growth SME.? </li></ul><ul><li>2. A description of your specific skills & experiences : (Ex. My experience includes accounting, general office management duties, IT management and facilities management.) </li></ul>The Chazin Group The Chazin Group Your Positioning Statement
    40. 50. <ul><li>3. Additional information : </li></ul><ul><li>Ex. I’ve spent the past 3 years in a variety of Financial and IT roles in a high growth business in which I have managed and motivated teams of up to sixteen people to a high level of achievement. I also have the ability and desire to contribute and influence at a management level and the capacity to participate in the strategic development of an organization. </li></ul>The Chazin Group The Chazin Group Your Positioning Statement
    41. 51. <ul><li>Stick with a 4-6 word statement.  It defines your role, your worth and establishes a place (or position) in the mind of a hiring manager, HR person, recruiter or networking contact.  Think about it as your tag-line (Ex. Avis: We try harder). Here are a few examples to get you started: </li></ul><ul><li>Classically Trained Consumer Marketing Executive </li></ul><ul><li>Customer-Driven Service And Parts Technician </li></ul><ul><li>Strategy and Data Powered Sales Manager </li></ul><ul><li>Brand Building Product Management Professional </li></ul><ul><li>Growth-Oriented Chief Financial Officer </li></ul><ul><li>Problem Solver and Detail Oriented IT Manager </li></ul>The Chazin Group The Chazin Group Your Positioning Statement
    42. 52. <ul><li>Your </li></ul><ul><li>PROPOSITION </li></ul><ul><li>Statement </li></ul>The Chazin Group The Chazin Group STEP 3
    43. 53. <ul><li>Based on my personal mission and my positioning statement, I PROPOSE that… </li></ul><ul><li>Here’s what I will do for your organization. </li></ul><ul><li>Apply your background, skills and experience to deliver a set of solutions that will solve their specific challenges. </li></ul>The Chazin Group The Chazin Group Your Proposition Statement
    44. 54. <ul><li>FranklinCovey Mission Builder; www. franklincovey.com/missionbuilder/index.html </li></ul><ul><li>Laurie Beth Jones , The Path: Creating Your Mission Statement For Work & For Life </li></ul><ul><li>Richard J. Leider , The Power of Purpose: Creating Meaning in Your Life and Work </li></ul><ul><li>www.thenovogroup.com/personal-positioning-statement/ </li></ul><ul><li>www.inspirational-sayings-in-action.com/example-of-a-personal-mission-statement.html </li></ul>The Chazin Group The Chazin Group Resources
    45. 55. <ul><li>“ If you don’t have your own plan, someone else is going to make you fit into their plan.” </li></ul><ul><li>Tony Robbins </li></ul>The Chazin Group The Chazin Group
    46. 56. <ul><li>Your 40 -Year Plan </li></ul>The Chazin Group The Chazin Group
    47. 57. The Chazin Group The Chazin Group
    48. 58. <ul><li>Marketing the Brand Called YOU… </li></ul>The Chazin Group The Chazin Group Your Brand Is Ready
    49. 59. <ul><li>P RICE : Know Your Worth </li></ul><ul><li>P LACE : Meet With the Right People </li></ul><ul><li>P ROMOTION : You Can’t Sell What You Don’t Know. Why Should Someone Do Business With/Hire You? </li></ul><ul><li>P ACKAGING : Dressing for Success </li></ul><ul><li>P RODUCT : Your Features & Benefits </li></ul>Your Marketing 5 P s
    50. 60. <ul><li>Become a Subject Matter Expert </li></ul><ul><li>Get Published </li></ul><ul><li>Identify Your USP </li></ul><ul><li>Your Product Features & Benefits </li></ul><ul><li>Build Rolodex of References / Testimonials </li></ul><ul><li>Your Success Stories </li></ul><ul><li>Actively Promote Yourself AT ALL TIMES </li></ul><ul><li>Defend Your Brand (Name) Against ALL Attacks </li></ul>The Chazin Group The Chazin Group Self-Promotion = BRANDING
    51. 61. <ul><li>Your Personal Marketing Plan </li></ul>The Chazin Group The Chazin Group
    52. 62. The Chazin Group The Chazin Group Your Contact Details Here! <ul><li>Summary of my professional qualifications: 13 years as a security analyst with core competencies in: </li></ul><ul><ul><li>Core competency 1 </li></ul></ul><ul><ul><li>Core competency 2 </li></ul></ul><ul><ul><li>Core competency 3 </li></ul></ul><ul><ul><li>Core competency 4 </li></ul></ul><ul><li>My target job functions & job titles: </li></ul>Your Personal Marketing Plan Security Analyst Information Security Research Market Data Senior Security Analyst Information Analyst Research Analyst Market Data Specialist Quant Research Analyst Network Intrusion Analyst Research Manager Quant Modeler / Trader Application Security Analyst FX Systematic Trader Security Systems Analyst
    53. 63. The Chazin Group The Chazin Group Your Personal Marketing Plan <ul><li>Key Responsibilities That I am Seeking Include: </li></ul><ul><li>Project Management </li></ul><ul><li>Telemarketing </li></ul><ul><li>Customer Service </li></ul>Target Industries and Companies: My Ideal Company Characteristics and Locations Are: Key Company Attributes Ideal Job Location Entrepreneurial culture, small start up, and condones calculated risk-taking NYC, Northern/Central NJ Dallas/Ft. Worth, TX Cincinnati, OH E-Commerce Manufacturing Security Sports Management Amazon Amano Corporation Kroll Worldwide Steiner Sports E-Bay Johnson Controls Citigate-Hu dson MIllsport B&N.com United Technologies Safir-Rosetti SME, Inc.
    54. 64. <ul><ul><li>Only 10-15% of Jobs Get Advertised </li></ul></ul><ul><ul><li>Online Resources: </li></ul></ul><ul><ul><ul><li>CareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobs </li></ul></ul></ul><ul><ul><li>Classified Advertising: </li></ul></ul><ul><ul><ul><li>NJ.com, NYT.com, Craig’s List </li></ul></ul></ul>The Chazin Group The Chazin Group Use All Your Resources
    55. 65. <ul><ul><ul><li>Job Aggregator Sites: </li></ul></ul></ul><ul><ul><ul><ul><li>SimplyHired.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Indeed.com </li></ul></ul></ul></ul><ul><ul><ul><li>Executives / Professionals : </li></ul></ul></ul><ul><ul><ul><ul><li>ExecuNet </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Korn Ferry </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Christian & Timbers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>6FigureJobs </li></ul></ul></ul></ul>The Chazin Group The Chazin Group Use ALL Your Resources
    56. 66. <ul><li>Research Sources: </li></ul><ul><ul><li>Hoover’s Online </li></ul></ul><ul><ul><li>SEC (www.sec.gov/edgar.shtml) </li></ul></ul><ul><ul><li>DNB.com </li></ul></ul><ul><ul><li>Business.com </li></ul></ul><ul><ul><li>SearchSystems.net (public records dbase) </li></ul></ul><ul><ul><li>PR Newswire </li></ul></ul>The Chazin Group The Chazin Group Do Your Research
    57. 67. <ul><li>Research Sources: </li></ul><ul><ul><li>ThomasNet.com </li></ul></ul><ul><ul><li>CNNMoney.com (http://money.cnn.com/news/crc) </li></ul></ul><ul><ul><li>vault.com/companies/searchcompanies.jsp </li></ul></ul><ul><ul><li>www.learnwebskills.com/company </li></ul></ul>The Chazin Group The Chazin Group Do Your Research
    58. 68. <ul><li>Your Resume “ Forever ” Success Stories </li></ul><ul><li>You Are a Product : </li></ul><ul><ul><li>Features & Benefits: </li></ul></ul><ul><ul><ul><li>Core competencies </li></ul></ul></ul><ul><ul><ul><li>Experience </li></ul></ul></ul><ul><ul><ul><li>Skills & Qualifications </li></ul></ul></ul><ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><li>Certifications </li></ul></ul></ul><ul><li>Resume & Cover Letter LAST ! </li></ul>The Chazin Group The Chazin Group You Are a Product
    59. 69. EXPERIENCE EDUCATION TRAINING CERTIFICATIONS HOBBIES & INTERESTS CONTACTS LANGUAGE VALUES & BELIEFS Your Product Benefits/Features
    60. 70. The Chazin Group <ul><li>Transferable </li></ul><ul><li>Skills </li></ul>The Chazin Group
    61. 71. <ul><li>What Are Transferrable Skills? </li></ul>The Chazin Group The Chazin Group
    62. 72. The Chazin Group The Chazin Group “ Transferable skills are talents you've acquired that can help an employer but that aren't immediately relevant to the job you seek .” Kevin Donlin, résumé writer Experiences like volunteer work, hobbies, sports, previous jobs, college coursework or even life happenings can lead you to find these skills. Any skill is transferable; the trick is showing employers how your skills apply and are USEFUL to them. www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-5&ns_siteid=ns_us_g_transferrable_skills Your Transferrable Skills

    ×