1. Tips for Being THE ONE
Recruiters Will Remember at a
Campus Career Fair

2. The Truth
“If you can't be bothered to take control of your
job search and focus your efforts on the kinds of
companies you'd be most excited to work for,
then you don't deserve to work for them. You
may feel that's harsh, but it's true. You are a
business-of-one. Your marketing efforts will
determine the kind of clients (a/ka/ employers)
you land.”
-JT O’Donnell

3. Sense of
Urgency
Indecisive
Indecisive
Career Direction
Lack
Motivation
Competitive
Reality of
Market Place
-Said the Recruiter
During Application ProcessPost Application
During Interview Process
At offer

4. Expect to Approach
Your Application Process Differently
for These Different Sized Employers
Start-Up
Large Enterprise
Small to Medium
ATS – Not likely
Talent Strategy-
Referral Driven
Niche Posting
Sites
• 90% of Fortune 500 have ATS
• LinkedIn Recruiter Seat = Very
Likely
• Robust ATS – with keyword,
skills, acronym online app
Filters
• Smaller chance of being
reviewed by Human
• How Small?
• ATS = Likely a “business”
or scaled down version
• LinkedIn Recruiter Seat =
Possible
• Online App and Resume
Filters = Some
• Still a chance of keyword
and skill filters w/automatic
rejection
• Higher chance of being
reviewed by Human

5. Building your Brand
Building your Network
Connections May Start Here:
Now it’s time to build the
relationships…..

6. Build your network
Find a Recruiter..
1st - Connect with me
by sending a customized Invite
Wendy Wennerberg
edgyrecruiter1@outlook.com
*Check out my connections
*Look at my groups
*Look at my companies that I’m following
*Check out my Influencers

7. Career Fair
Target Preparation
Using LinkedIn
Identify a position - current assignment
– Use the Employer list as a Guide
• Career Fair Employer List
Select 5-10 companies to follow now as Potential
Career Fair Targets
• Align their product or service with what you believe in
• Tie in some past experience that is influencing your choice
– I.e. a fertilizer corporation will be at the job fair and you worked part-time in the fertilizer department
at Home Depot.
*the key here is that when the work gets boring or challenging – this will sustain
you.
Find the Recruiter-Join one of their groups!
• Research company vision/values, required skills
• Tailor resume, pitch, LinkedIn profile

8. TO DO LIST
Prior to Career Fair
• Review Attendee Employer List
– Choose 10-15 to research
– Identify their products, services, mission values and other important information
– Target 5-10 companies with products and services that are of interest
• Find the Recruiter or a peer from the same company
– Request attending Representative Name from the Career Center, Professor or sleuth on
LinkedIn and search for a Recruiter with that company near your location
• Look at the groups listed on their profile
– Join 2-3
– Once you are approved for at least one, try sending an email directly to them through
LinkedIn. If their settings allow for fellow group members to email – it will work!
– Include a resume, introduce yourself and that you will be at the career fair
• Don’t forget to ask if they are interviewing on site and if you can schedule an interview?
• At the Career Fair, Connect on the spot! Your chances of getting a Recruiter to connect with you
on LinkedIn is strongest at a Career Fair. Why?...You have a captive audience.

9. Be a Sleuth
Act Like a Recruiter
Other Ways to Gather Company Intel
• Identify previous or current interns
How? Why? - Intel
• Search for “ADP Intern”
• Leverage your Career Center and Program Employers
– think of them as your Career Search Concierge- Resources like
this only exist on Campus

10. Sleuthing
Acting Like a Recruiter
Tips for finding Recruiters/Hiring Managers:
• Enter in Google Search
– “Joe Schmo site:http://www.starbucks.com.”
• http://www.brazencareerist.com/blog/2013/05/30/how-to-
use-google-to-land-a-better-job/
• Does the hiring manager have a Twitter handle? The best
way to find out is via Google—searching for “Joe Schmo
Twitter”—rather than using Twitter’s lackluster search
tool.
• For tips on locating an email address:
https://www.themuse.com/advice/how-to-hunt-down-a-
hiring-managers-email-address

11. Sleuthing con’t
Locate
emails of your LinkedIn
Connections by doing this

12. Facebook
With a staggering 1.35 billion monthly users this
platform offers access to a massive audience.
Like Instagram and Twitter this is more social.
Tip: Facebook can be linked to your
Instagram account to save you time when
posting.
Twitter
With over 284 million monthly active users.
Real time updates using images and text.
Think tweeting a picture of a company meeting,
Don’t forget the #tags!
Instagram -
The NEW Social
Darling
Coming into its own for
Recruiters- Especially Campus
Instagram has 300 million users
worldwide and 53% of them are
aged 19 – 29 (a large proportion of
those are graduates). Focus on
displaying company culture. Post to
Instagram from Facebook.
LinkedIn – 90 Million monthly users
Still the King of Professional Networking.
Activate and post to Twitter from here.
How Often?
Twitter – No more than 5 tweets per day
Facebook – 1 post a day
LinkedIn - No more than 6 posts per day
Instagram – No more than 2 posts per
day (on average)
This is What Employers are Doing!
Follow Them!

13. Plan it
LinkedIn
• Daily
– Interact with your homepage
• Congratulate, Endorse, Like and comment on connection news
– Check out who’s viewing you
• Connect with them right away! You have a captive audience.
– Are you posting Updates? You should be once you are confident
in your profile.
• Become a brand ambassador of your college, professional
group, team, etc. Take a picture add a brief comment and
post!
– Check who’s viewed your updates
– Who is commenting on your content?

14. Gamify it
if you have to!
Look at your peer connections and gamify the statistics ..
try and move up in the ranks!

15. Plan it
• Weekly
– Update others by posting something
• Copy and paste from your other social media updates – if they
are relative to LinkedIn content.
• Join groups of interest or tied to the company or contact (up to
50, and 50 sub-groups)- don’t forget to delete groups as they
become irrelevant
• Add contacts with personalized invitations
• Monthly
• Update your profile or modify (turn off your notifications)
• Contribute to groups
• Reach out to old contacts – Prior Coach, Professor

16. Tips and Take Aways
A Recruiter will immediately
pick up on “passionate”.
While the word is often
overused…it remains
powerful within the Recruiter
language.