Brand New You June09

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Effective self-marketing strategies to sell yourself to hiring managers (Ideal for college students & recent grads)

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Brand New You June09

  1. 1. The Chazin Group Brand New YOU : Effective Self-Marketing to Get the Job
  2. 2. <ul><li>Today’s Discussion </li></ul><ul><li>The Marketing 5Ps of You </li></ul><ul><li>Your Personal Marketing Plan </li></ul><ul><li>Your Dream Job </li></ul><ul><li>A Mission Statement </li></ul><ul><li>Who Are You? </li></ul><ul><li>Your Elevator Speech </li></ul><ul><li>Features & Benefits </li></ul>The Chazin Group The Chazin Group
  3. 3. <ul><li>Today’s Discussion </li></ul><ul><li>Dress For Success </li></ul><ul><li>Resume </li></ul><ul><li>Cover Letter </li></ul><ul><li>Informational Interviews </li></ul><ul><li>Know Your Worth </li></ul><ul><li>The Interview </li></ul><ul><li>Succeeding on the Job </li></ul>The Chazin Group The Chazin Group
  4. 4. <ul><li>Today’s Job Market </li></ul><ul><li>2.6M Jobs Lost in 2008 (Largest Yearly Figure Since 1945) </li></ul><ul><li>Unemployment at 9.2%; Actual Rate @ 15% </li></ul><ul><li>Hiring Managers look Unfavorably on New College Graduates </li></ul><ul><li>Global recession equals SIGNIFICANTLY reduced job prospects </li></ul><ul><li>WORST JOB MARKET IN 80 YEARS! </li></ul>The Chazin Group The Chazin Group
  5. 5. <ul><li>Marketing Mix “5Ps” </li></ul><ul><li>PRODUCT : You as BEST Candidate </li></ul><ul><li>PACKAGING : Best Impression </li></ul><ul><li>PRICE : Know Your Worth </li></ul><ul><li>PLACE : Meet With the Right People </li></ul><ul><li>PROMOTION : You Can’t Sell What You Don’t Know. Why Should Someone Hire You? </li></ul>The Chazin Group The Chazin Group
  6. 6. <ul><li>Personal Marketing Plan </li></ul><ul><li>Your Personal Marketing Plan </li></ul><ul><ul><li>Identify 3-4 Top Industries </li></ul></ul><ul><ul><li>Determine 6-8 Top Firms in Each Industry </li></ul></ul><ul><ul><li>List Your Core Competencies </li></ul></ul><ul><ul><li>Identify Your Ideal Job Titles </li></ul></ul>The Chazin Group The Chazin Group
  7. 7. The Chazin Group The Chazin Group
  8. 8. The Chazin Group The Chazin Group
  9. 9. <ul><li>Your Dream Job Awaits </li></ul>The Chazin Group The Chazin Group
  10. 10. <ul><li>Preparing For A Career Change </li></ul><ul><li>Start Building Your Dream Job </li></ul><ul><ul><li>Visualization Exercise </li></ul></ul>The Chazin Group The Chazin Group
  11. 11. <ul><li>Your Dream Job </li></ul><ul><li>Make Your Life’s Passion Your Work! </li></ul><ul><li> Here’s How… </li></ul><ul><li>Turn Hobbies Into A Successful Future </li></ul><ul><li>Maximize Likes…Minimize Dislikes </li></ul><ul><li>Be Your Own Boss </li></ul>The Chazin Group The Chazin Group
  12. 12. <ul><li>Your Mission Statement </li></ul>The Chazin Group The Chazin Group
  13. 13. <ul><li>Define Your Life Goals </li></ul><ul><li>What do you want to get out of your career </li></ul><ul><li>Understand your financial goals </li></ul><ul><li>What lifestyle are you seeking </li></ul>The Chazin Group The Chazin Group
  14. 14. <ul><li>Why We Need a Mission Statement! </li></ul><ul><li>Ensures a greater chance of career success </li></ul><ul><li>Steven Covey refers to crafting a mission statement as &quot;connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it.&quot; </li></ul><ul><li>Michael Goodman : a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.” </li></ul><ul><li>“ People with goals succeed because they know where they are going. It's as simple as that.“ </li></ul><ul><li>Earl Nightingale </li></ul>The Chazin Group The Chazin Group
  15. 15. <ul><li>The Four-Step Process </li></ul><ul><li>Identify Past Successes </li></ul><ul><li>Identify Core Values </li></ul><ul><li>Identify Contributions </li></ul><ul><li>Identify Goals </li></ul><ul><li>VOILA! </li></ul><ul><li>Your Personal Mission Statement </li></ul>The Chazin Group The Chazin Group
  16. 16. <ul><li>Some Examples </li></ul><ul><li>&quot; My personal mission is to master the leading software development tools and gain greater understanding of e-business application development.&quot; </li></ul>The Chazin Group The Chazin Group
  17. 17. <ul><li>Some Examples </li></ul><ul><li>&quot; My personal mission is to live completely, honestly, and compassionately, with a healthy dose of realism mixed with the imagination and dreams that all things are possible if one sets their mind to finding an answer.” </li></ul>The Chazin Group The Chazin Group
  18. 18. <ul><li>Resources </li></ul><ul><li>Brian Krueger , College Grad Job Hunter </li></ul><ul><li>FranklinCovey Mission Builder; www. franklincovey.com/missionbuilder/index.html </li></ul><ul><li>Laurie Beth Jones , The Path: Creating Your Mission Statement For Work & For Life </li></ul><ul><li>Richard J. Leider , The Power of Purpose: Creating Meaning in Your Life and Work </li></ul>The Chazin Group The Chazin Group
  19. 19. <ul><li>Who Are You? </li></ul><ul><li>Online Self-Directed Assessment Tools </li></ul><ul><ul><li>Myers-Briggs Type Indicator (MBTI) </li></ul></ul><ul><ul><li>The Birkman Method </li></ul></ul><ul><ul><li>Keirsey Temperament Sorter (KTS-II) </li></ul></ul><ul><li>Understand Your Values </li></ul><ul><li>Match Your Values To Ideal Employer Culture (Formal & Informal) </li></ul><ul><li>Identify Your Preferred Working Environment </li></ul>The Chazin Group The Chazin Group
  20. 20. <ul><li>Your Core Values & Beliefs </li></ul><ul><li>What principles do I choose as a foundation for my life? </li></ul><ul><li>What would I like to accomplish and contribute? </li></ul><ul><li>What would I like to be? </li></ul><ul><li>How do I fit into my family and community? </li></ul><ul><li>What are my strengths? </li></ul>The Chazin Group The Chazin Group
  21. 21. <ul><li>Elevator Speech </li></ul><ul><li>Sell Yourself in 2 Minutes </li></ul><ul><li>Summarize Your Experience & Desired Job </li></ul><ul><li>Ideal for Networking & Job Fair Interviews </li></ul><ul><li>Practice, Practice, Practice </li></ul>The Chazin Group The Chazin Group
  22. 22. <ul><li>Features & Benefits </li></ul><ul><li>Core Competencies </li></ul><ul><li>Your Background </li></ul><ul><li>Work Experience </li></ul><ul><li>Club Involvement </li></ul><ul><li>Extracurricular Activities </li></ul><ul><li>Academic Studies </li></ul>The Chazin Group The Chazin Group
  23. 23. <ul><li>Get The Resume Ready </li></ul>The Chazin Group The Chazin Group
  24. 24. <ul><li>Resumes That Get Read </li></ul><ul><li>The Five-Second Rule </li></ul><ul><li>Seven Success Stories </li></ul><ul><li>Highlight Your Experience </li></ul><ul><li>Customize By Job/Industry </li></ul><ul><li>Include Industry Buzzwords </li></ul><ul><li>Quantify … Say It With Numbers </li></ul><ul><li>Can It Be Scanned? </li></ul><ul><li>As Long As It Needs To Be </li></ul>The Chazin Group The Chazin Group
  25. 25. <ul><li>The Cover Letter </li></ul>The Chazin Group The Chazin Group
  26. 26. <ul><li>Cover Letters That Get Calls </li></ul><ul><li>OPEN : How About A Headline? </li></ul><ul><li>Target With Research </li></ul><ul><li>Address Their Needs </li></ul><ul><li>You Are a Set of “Solutions” </li></ul><ul><li>Canned Letters Get Canned – Be Unconventional! </li></ul><ul><li>CLOSE : I Will Call You…Then Do It! </li></ul>The Chazin Group The Chazin Group
  27. 27. <ul><li>Informational Interview </li></ul><ul><ul><li>Think Formal Networking </li></ul></ul><ul><ul><li>Networking Is Reaching Out To: </li></ul></ul><ul><ul><ul><li>Family </li></ul></ul></ul><ul><ul><ul><li>Friends of Family </li></ul></ul></ul><ul><ul><ul><li>Friends of Friends </li></ul></ul></ul><ul><ul><ul><li>Friends of Friends of Friends, Etc! </li></ul></ul></ul><ul><ul><ul><li>Networking Tracking Form </li></ul></ul></ul><ul><ul><ul><ul><li>Name & Title </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email & Tel. # </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Who they Referred You To </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Meeting Comments </li></ul></ul></ul></ul>The Chazin Group The Chazin Group
  28. 28. <ul><li>Informational Interview </li></ul><ul><li>Understand What People Do </li></ul><ul><li>Great Networking Source </li></ul><ul><li>Fine Tune Your Selling Skills </li></ul><ul><li>DON’T Ask For a Job! </li></ul><ul><li>DO Ask For Referrals! </li></ul>The Chazin Group The Chazin Group
  29. 29. <ul><li>Know Your Worth </li></ul><ul><ul><li>Research A Suitable Salary Range </li></ul></ul><ul><ul><ul><li>Numerous Sites Exist ( 30.4M on Google Searching: “ Salary Website ”) </li></ul></ul></ul><ul><ul><ul><ul><li>SalaryCalculator.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Salary.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>SalaryExpert.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Payscale.com/salary-calculator </li></ul></ul></ul></ul><ul><ul><ul><li>By Industry </li></ul></ul></ul><ul><ul><ul><li>Experience Level </li></ul></ul></ul><ul><ul><ul><li>Geography </li></ul></ul></ul><ul><ul><ul><li>Bureau of Labor Statistics </li></ul></ul></ul><ul><ul><ul><li>Anecdotal (Informational Interviews & Ntwkg) </li></ul></ul></ul>The Chazin Group The Chazin Group
  30. 30. The Chazin Group The Chazin Group
  31. 31. The Chazin Group The Chazin Group
  32. 32. The Chazin Group The Chazin Group
  33. 33. The Chazin Group The Chazin Group
  34. 34. <ul><li>Interviewing </li></ul><ul><li>YOU Control the Process </li></ul><ul><li>The Curtain’s Up </li></ul><ul><li>Focus On…EVERYTHING! </li></ul><ul><li>Perfect Your Elevator Speech </li></ul><ul><li>Rehearse Your Core Competencies </li></ul><ul><li>The ‘Mirroring’ Technique </li></ul>The Chazin Group The Chazin Group
  35. 35. <ul><li>Interviewing </li></ul><ul><li>Be Prepared - Know Your Interviewer </li></ul><ul><li>Interview the Interviewer </li></ul><ul><li>Salesmanship in Print </li></ul><ul><li>Ask For The Sale </li></ul><ul><li>The Follow-Up </li></ul><ul><li>Practice, Practice, Practice </li></ul>The Chazin Group The Chazin Group
  36. 36. <ul><li>Succeeding on the Job </li></ul><ul><li>Verbal Communications Are Key </li></ul><ul><li>Avoid At All Costs: </li></ul><ul><ul><li>Taboo Subjects Like Religion, Politics, Ethnicity and Sex </li></ul></ul><ul><ul><li>Office Relationships </li></ul></ul><ul><ul><li>VERY Sensitive Personal Subjects </li></ul></ul><ul><ul><li>Personal Gifts Like Alcohol & Undergarments </li></ul></ul><ul><li>Understand Harassment Issues </li></ul><ul><li>Be Sensitive to Cultural Differences </li></ul><ul><li>Understand Your Benefits </li></ul>The Chazin Group The Chazin Group
  37. 37. <ul><li>Succeeding on the Job </li></ul><ul><li>Take Advantage of Continuing Development </li></ul><ul><li>Look to Enhance Skills at ALL TIMES </li></ul><ul><li>Join Professional Associations </li></ul><ul><li>Stay Abreast of Industry Trends & Developments </li></ul><ul><li>Network … Network … Network </li></ul><ul><li>Emulate Behavior Of Top Performers </li></ul>The Chazin Group The Chazin Group
  38. 38. <ul><li>Succeeding on the Job </li></ul><ul><li>Seek Out Mentors and Advocates </li></ul><ul><li>Work in Cross-Functional Teams </li></ul><ul><li>Study The Political Landscape </li></ul><ul><ul><li>Who Are The Power Brokers (Regardless of Title) </li></ul></ul><ul><ul><li>Avoid The Toxic Rumor Mill </li></ul></ul><ul><li>Identify Promotion Plan </li></ul><ul><li>HR Is NOT Your Friend! </li></ul>The Chazin Group The Chazin Group
  39. 39. <ul><li>Succeeding On The Job </li></ul><ul><li>Learn to work effectively in teams </li></ul><ul><li>Arrive early, work late </li></ul><ul><li>Maintain a positive attitude at ALL times </li></ul><ul><li>Take Every opportunity to learn new skills </li></ul><ul><li>Always ask WHY? </li></ul><ul><li>Never speak poorly of anyone </li></ul><ul><li>Act & dress professionally at all times </li></ul><ul><li>Maintain a neat, professional work space </li></ul><ul><li>Avoid using slang & expletives </li></ul>The Chazin Group The Chazin Group
  40. 40. <ul><li>Succeeding On The Job </li></ul><ul><li>Mirror the behavior of those you trust most </li></ul><ul><li>Avoid hanging out with groups of peers </li></ul><ul><li>Always look people in the eye </li></ul><ul><li>Never bring your personal issues into the workplace </li></ul><ul><li>Avoid any discussions about sex, politics, religion, abortion, or other emotional subjects </li></ul><ul><li>Be sensitive to other’s race, culture, and ethnicity </li></ul><ul><li>Never discuss money/salary/compensation </li></ul><ul><li>You are your school’s “good will ambassador” </li></ul>The Chazin Group The Chazin Group
  41. 41. <ul><li>Succeeding On The Job </li></ul><ul><li>Learn as much as you can about the organization </li></ul><ul><li>Don’t call in sick unless you are – and notify your internship supervisor immediately </li></ul><ul><li>Discuss work-related problems with your internship supervisor, not your on-the-job boss </li></ul><ul><li>Save hard and soft copies of your best work for your portfolio </li></ul><ul><li>Ask people there that you respect who are in positions of authority that liked you if you can keep in touch </li></ul>The Chazin Group The Chazin Group
  42. 42. <ul><li>Questions? </li></ul>The Chazin Group The Chazin Group
  43. 43. The Chazin Group Thank You!

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