Product Portfolio Product line Line filling Line Stretching Product line width Product Line length

1. Mirza Muhammad Essa Baig
BBA(HCM)
3rd Batch

2.  Refers to a firm's complete product line
and/or services.
 Width, also known as breadth, refers to the
number of product lines offered by a
company
 The total number of products in a firm's
product portfolio is referred to as its length.
 The number of variants within a product
line is referred to as its depth.
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3. Mercedes-Benz USA
SUVs
GLA SUV GLB SUV
GLC SUV GLC Coupe
GLE SUV GLE Coupe
GLS SUV
Maybach GLS
SUV
G-Class SUV
Sedans & Wagons
A-Class
Sedan
C-Class
Sedan
E-Class
Sedan
S-Class
Sedan
Mercedes-
Maybach S-
Class
E-Class
Wagon
Coupes
CLA Coupe
C-Class
Coupe
E-Class
Coupe
CLS Coupe
S-Class
Coupe
Mercedes-
AMG GT 4-
door Coupe
Mercedes-
AMG GT
Convertibles &
Roadsters
C-Class
Cabriolet
E-Class
Cabriolet
S-Class
Cabriolet
Mercedes-AMG
GT
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5.  A product line is a set of related items marketed by the same firm under a single
brand name. OR;
 A product line is a collection of products sold by a company to a particular target
market.
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6. TOYOTA Indus Motor Company Limited
Sedan
Corolla X
Yaris
Prius
Camry
Hybrid
SUV’s & Pickup
Corolla Cross Rush
Fortuner Revo
Hilux
E (Standard)
Hilux Single
Cabin
Land
Cruiser Prado
Land Cruiser
Buses & Vans
Hiace Deluxe
Hiace
Coaster
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7.  Adding new items to an existing
product line to ensure that there
are no gaps into which
competitors can move
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8.  Companies usually introduce new products into their existing product lines.
 the use of an existing product's brand name for a new item in the same product
line
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S-Class Sedan
Line Stretching:

10.  Product line width is defined as the number of parallel product lines offered by a
brand or firm.
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11.  Product Line length refers
to the number of
products/brands that fall
within a particular
product category/line.
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