Mercedes Benz India Q3 2016 Sales Report - Press Release

1. Press Information
10th
October, 2016
Mercedes-Benz Q3 sales grow by 12% compared
to the previous quarter; witnesses growth
buoyed by resurgence of positive sentiments
 Mercedes-Benz successful in arresting sales decline from previous quarter
amidst returning consumer sentiments
 3,327 units sold in the July-September 2016 period (April-June 2016: 2975 units |
+12%)
 The SUV portfolio comprising the GLA, GLC, GLE, GLE Coupé, GLS and G-
Class, grew the strongest in the June - Sep 2016 period
 Sales commencement in Delhi NCR, new product launches and onset of festive
season together helped sales growth from last quarter
 Three stunning products and four dealership inaugurations to continue
Mercedes-Benz’s product offensive and network expansion in the last quarter of
the year
Pune: India’s largest luxury car brand Mercedes-Benz, witnessed a 12% growth in the
period July-September 2016 compared to the previous quarter (April-June 2016). The
company sold 3,327 units in the July-September period compared to 2,975 units in the
April-June 2016 period. Mercedes-Benz sold 9,924 units in the January-September
2016 period.
Commenting on the sales performance, Roland Folger, Managing Director & CEO,
Mercedes-Benz India commented, “Mercedes-Benz remains the undisputed market
leader in the luxury car segment in India today. We are delighted to see green shoots
emerging in our sales volumes compared to the previous quarter. Though the
resurgence of sales is still slow, we are confident that it will gain pace in the remaining

2. months. New products, especially the SUVs, combined with our strategic network
expansion will boost customer sentiments, and we are confident of sustaining the
momentum gained.”
Mr. Folger further added, “The growth in the third quarter was led by our SUVs which
grew by 45%, followed by the sedans. The introduction of the localized GLC was a
strategic move and we are encouraged by its strong response, and expect more
customers to decide in favor of the GLC. There will be other exciting new models in the
pipeline which will push our growth story further. Apart from this, the fact that we are the
only luxury brand in India to offer a petrol variant in each product line, also contributed
to our success story. With challenging market dynamics, the growth of Mercedes-Benz
firmly reaffirms the strong consumer trust in the brand over the years. We believe, the
implementation of GST will benefit the auto industry in entirety, by abolishing the current
complexities in the tax structure and providing a uniform one."
The GLE remained the highest selling SUVs of the quarter followed by the GLA, the
GLS and also the newly launched GLC. The GLC in particular witnessed high customer
preference and Mercedes-Benz expects this trend to continue with the interest around
the ‘Made in India GLC’ gaining traction across the whole country. Mercedes-Benz
expects the GLC to emerge as one of its highest selling models. Amongst the luxury
sedans, the C-Class emerged as the highest selling closely matched by the E-Class.
Mercedes-Benz India provides complete peace of mind to customers with its innovative
service and finance programmes. Mercedes-Benz cars are equipped with 2 years
standard warranty and additionally a one year ‘Star Care’ program as standard.
Customers can also avail benefits from the 4th year extended warranty, with no mileage
restriction. Mercedes-Benz Financial Services offers a full range of unique finance and
insurance services which support the customers in providing value. These unique
programmes comprise Corporate Star Lease, Star Finance, and Star Agility etc.
(All figures of Mercedes-Benz India are that of retail sales.)

3. -####-
Mercedes-Benz India Media Contacts:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477
Reuben George | reuben.george@daimler.com | +91 98239 69057
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts
of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in
2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near
Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded
production facility located in the same premises. The production facility now carries an investment of INR
1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-
Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC
is the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars
portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S 600
Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader
Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG
CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe,
AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous success in India across
myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to
inculcate the spirit of winning despite emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the
Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016,
Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in
nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz
began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of
the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard which is the
costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the S400 flagship
sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens the SUV portfolio
of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of the year, AMG SLC 43
got launched in India nearly after four months of its international debut with the 43 nomenclature for the
first time in India.
The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC. The versatile GLS
400 4MATIC with a petrol variant becomes the eighth launch of the year.

4. Underlining the service excellence achieved in India, the company has also been ranked number one in
the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the second
year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by selling 13502
units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales
volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558 units between
April 2015 and March 2016. The company has maintained steady sales growth by selling 6,597 units from
January to June 2016 period. The brand has won as many as 30 prestigious automotive awards
conferred by different media houses across India, the highest won by any luxury automotive brand in
India this year.
Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes-My Service’. With
the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by
digitizing service process and create an unparalleled benchmark in the luxury car service do-main. ‘My
Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier
Express Service’ and innovative ‘Service Products’.