Evaluation of our adverts

1. Evaluation of our Adverts
Inthefeedbackwe weretoldwhatwe couldhaveimprovedinouradvert.One oftheimprovementswas
toincludeane-mailaddressintheadvert.Wehaveincludedaphonenumberasa contactinformation
butwe didn’tthinkofaddingane-mailaddressorawebsitelink.
Theusageofsearchenginesaremuchmorecommonthananythingelsetodayastheyareeasiertouse
and manipulatesowedecidedtochangethatandinsteadofa phonenumberweincludeda linkto the
school’swebsitesoanyonewho’sinterestedcansimplygoandhavea lookatwhatthey’reinterested.
Inthefeedbackwe arealsotoldthatwewere quietand didn’tspeakreallyloudsothepanelmembers
didn’thearusquite well.Ididn’twant tomake thesamemistakeintherealadvertsoIhave increasedthe
voicesoftheactorsandlowereddownthebackgroundmusic. Bydoingsothe resultsIgainedshowed
thatactor’svoiceswereclearer.
Wehave takentheclients’feedbackandouradvertsnowmeettheclients’expectations.Theformand
styleoftheadvertsarecorrectandfitthetimethatisavailabletous,30seconds. Theymeetlegaland
ethicalrequirementsandsoundlikeadvertswewouldexpecttohearona radiochannel.
Wehave workedwellinourgroup.If thereisone thingIwouldchange though,itwouldbe toincludea
femalespeakerinone oftheadvertsorboth.Femalevoice-overactors’voicesfeelmorewelcomingandit
wouldmake theaudiencethinktheschoolis bothformaleand femalestudents.