The pre-sales training course helps to allocate the right resources to the right areas at the right time which is critical to building a robust sales funnel.

1. Pre-Sales
Training
Course

2. Allocating the right resources to the right
areas at the right time is critical to building
a robust sales funnel. And a strong pre-sales
training course can help you in doing so.
While sales is usually recognized for closing
deals, the pre-sales process is essential to
the success of each opportunity and the
sales organization as a whole. Discover how
a solid pre-sales process can improve your
sales outcomes and increase your profits
with Pearl Lemon Sales pre-sales training
courses.

3. The pre-sales process encompasses all activities
that occur prior to the sale being accomplished.
These tasks include things like:
What Is The Pre-Sales Process?
● Lead generation and qualification
● Product investigation and
research
● Market research
● Customer and data analysis
● Scripting sales phone calls
● Identifying and resolving
customer issues and pain points
● Creating a one-of-a-kind selling
proposition
● Deal qualification and proposal
management
Pre-sales support’s purpose is to assist sales and
marketing teams in finding, winning, and
renewing customers. A well-oiled pre-sales
process is essential for discovering and
capitalizing on opportunities with new and
existing partners, as well as for speeding up the
sales process.

4. Although pre-sales and sales should work in tandem, they
are separate roles and procedures.
Research, validation, preparation, and lead nurturing are
all part of the pre-sales process. Pre-sales passes the
customer to the sales team to seal the deal once the
opportunity has been qualified and cultivated.
To put it another way, pre-sales creates the foundation for
successful sales.
Between the two teams and processes, there will almost
always be some overlap and interaction. To find the best
prospects and prepare successful offers, both pre-sales
and sales teams should collaborate.
Pre-Sales And Sales: How They Differ

5. As important as it is, many companies pay nowhere near as much attention to the pre-sales
process as they do to sales. They certainly rarely consider offering their teams pre sales training
courses specifically. Which is often a very costly oversight.
Sales are aided by a good pre-sales procedure at every stage of the pipeline. Here are some
examples of when and when excellent pre-sales processes and talents are required to help you
understand what we mean.
Pre-Sales Training Courses To Master The Process

6. With the advancement of digital technologies and
sales solutions, finding leads has grown a bit easier.
More leads, on the other hand, do not always imply
they are better leads.
Lead Qualification
Data analysis and lead evaluation are skills that great
pre-sales teams excel at. They construct profiles of
ideal clients and their patterns of behavior, using sales
technology and customer analytics to find
opportunities that are most likely to close. The sales
team can then focus their time and resources on the
most valuable leads, demonstrating the value of
qualifying them first.
This Is Where Pre-Sales
Come Into Play.

7. Customer discovery is the next step in the pre-sales process. After a consumer has been
qualified, the first contact is made with them.
Discovery is often handled by pre-sales to determine exactly what the consumer is searching for
and what their specific difficulties are. This data is critical for the sales team to understand how
to position their product or service solution and produce a proposal that best solves the
customer’s problem.
Identifying Customers

8. The pre-sales team will produce a proposal highlighting
the customer’s major pain points and a personalized
solution once a lead has been qualified and validated.
Pre-sales will work with the sales team to review and
approve the bid before it is presented to the client.
For both pre-sales and sales, this is a critical step. The
purpose is to direct the discourse in such a way that their
suggestion appears to be the best option. Pre-sales’
capacity to understand the customer and create a
personalized proposal that focuses on their needs
accounts for a large part of that success.
Preparation And Approval Of Proposals

9. Although pre-sales is primarily concerned with the effort that precedes an initial sale, it is also
critical for customer retention.
After the deal is closed, pre-sales collaborate with the sales team to ensure that the proposal is
implemented correctly and that client demands are met throughout the partnership.
Pre-sales continues to work behind the scenes to follow up with customers and uncover future
growth prospects, as well as to improve client happiness and retention.

10. A strong pre-sales process, in the end, leads to increased revenue and lead generation. In fact,
according to Harvard Business Review, organizations with great pre-sales capabilities win 40-50
percent of new business and 80-90 percent of renewal business.
Why Do You Need A Solid Pre-Sales Strategy?

11. You can expect the following benefits from defining
your pre-sales process and offering formal pre-sales
training to your sales team:
● An increase in the number and quality of
qualified leads
● A shorter sales cycle
● Reduced churn/improved retention
● Client satisfaction that is higher
● A healthier sales pipeline

12. A strong pre-sales strategy can also assist your sales team in identifying growth possibilities
ahead of the competition and leveraging data and customer insights to sell to customers in the
way they want.
Pre-sales teams should become experts on the market, the competition, and their unique leads
by digging deep into customer data and behavior, allowing them to create tailored proposals
that target customer pain points and anticipate their specific difficulties and solutions.
All of this sounds great, but can only be achieved if those assigned to pre-sales processes get
the specialist help they need. Pre-sales training courses from Pearl Lemon Sales will give your
team the expert knowledge, tactics and tools they require to both excel at what they are asked
to do and support the sales team.

13. Contact us today to get that conversation started.
Ready To Learn More About What Pre-Sales
Training Courses Can Do For Your Company?