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Chapter Sixteen Personal Selling  and  Sales Promotion
Personal Selling and  Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object]
Managing the Sales Force ,[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object]
The Personal Selling Process ,[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],Bad Traits Good traits
The Personal Selling Process ,[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2010 Pearson Education, Inc.   Publishing as Prentice Hall

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Module 8 the promotional mix (3)

  • 1. Chapter Sixteen Personal Selling and Sales Promotion
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  • 41. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2010 Pearson Education, Inc.   Publishing as Prentice Hall