If you're a business owner, then you know that sales are essential for your success. However, many small businesses don't have a formal sales process or strategy in place, which can lead to missed opportunities and revenue losses. That's where sales enablement comes in. Sales enablement is the process of equipping your sales team with the tools and resources they need to sell more effectively. By implementing a sales enablement strategy, you can ensure that your sales team is well-prepared to close deals and drive revenue growth. So if you're looking for a way to improve your sales performance, then consider implementing a sales enablement program. If you're in sales, you know that success depends on your ability to create and close opportunities. But what many people don't realize is that success also depends on having a strong sales enablement process in place. Sales enablement is critical for ensuring that your reps are armed with the right information and resources they need to sell successfully. Here's why it's so important, and how you can make sure your enablement process is effective.

1. Why Sales
Enablement is
Critical For Success

2. Why is Sales Enablement Important?
Marketers are responsible for creating
content (or aiding sales in creating
content) which resonates and increase
engagement and help nurture leads to
eventually convince people to buy the
item or service.
1
Sales enablement is essential since it
allows salespeople to be more efficient in
their selling process and get greater sales
outcomes. The best sales enablement
strategy gives reps the right training as well
as the coaching and information they
require to succeed.

3. How Sales Enablement Helps
Right
Leadership
Culture of Alignment
Define Role and
Responsibilities
Align Sales and
Marketing
Use Right Tool
Deal Business
Problem

4. What is the Process of Sales Enablement?
Insuring your reps are equipped with
leads that are qualified and providing
accurate and reliable data-based
information about leads can help them
connect better with potential customers.
That means they have greater chance of
leading them to close the deal.
2
Sales reps only have limited time. Sales
enablement can help them utilize the time
effectively and efficiently. If marketing is
able to arm reps with qualified leads
(through efficient lead management and
data activation. ) Sellers can concentrate on
opportunities with an excellent likelihood of
concluding.

5. How do you Develop an Approach to Sales Enablement
▰ What tools and systems have your sales personnel currently using? CRM? CRM solution?
Mobile device? Spreadsheets?
▰ What are the other systems that linked team members (such for marketing) employing
marketing automation systems? Content management systems?
3

6. Effective Sales Enablement
6
PURCHASE
LOYALTY
AWARENESS
EVALUATION
Clod Calling / Outreach
MARKETING
SALES
ENABLEMENT
SALES &
PROJECT
MANAGEMENT

7. Best Practices Sales Enablement
A list of potential
customers who's
behaviors and actions
show the highest levels of
interest and engagement
with their CRM system.
Talking points that
they can utilize to
enhance high-value
and pertinent
discussions.
Techniques, tools
and other next-best
actions to help
prospects and
clients through the
appropriate sales
and buying cycles
Sales can quickly
access, modify, and
then send to
potential buyers to
assist them in the
buying process.

8. Sales Enablement helps Sales Reps to Get
"Back to the basics"
With a greater emphasis on sales onboarding that is effective training, coaching and
continual training, the sales support departments help sales reps develop these
fundamental skills to ensure they be more effective in each step of the selling process.

9. Marketing
automation
Content
Management
Technology and Tools From Sales Enablement
CRM (customer
relationship
management)
Sales force
automation
Sales
intelligence,
planning, and
forecasting

10. Reporting and Analysis on Sales Enablement
A sales enablement strategy has to be continuously improved throughout time. This means
that when you've launched your sales enablement program and you must measure the its
effectiveness using reports, data and analytics to make sure that it is relevant as time
passes. From a perspective of sales the report should include an standardized report that
highlights key metrics for the team, like:

11. “Sales enablement is a challenging
blend of art and science that
requires an extensive
understanding of your internal
customer

12. BEST OF LUCK FOR
NEXT PROJECT
Any questions?
https://slidecast.com/sales-enablement/