The poster uses a simple black and white color scheme to draw attention to the band's logo and name. A unique sound wave image separates the poster, with the band's name "Arctic Monkeys" placed throughout to reinforce brand recognition. Information about the new album, record label, and popular songs is included to generate interest and sales. The retro-inspired design complements the band's blend of modern and classic musical styles.

1. Colour scheme- The whole advertisementisvery
simplistic.The colourscheme consistsof 2colours;black
and white.Thisisusedthroughouttheirwholemarketing
campaign.The white standsouton the blackbackground
makingitour mainfocus.We notice the writingandthe
designstraightaway.
The use of blackand white alsocompliestoothe older
sense of style the bandhave.Theydressina retro way-
50’s and60’s.
Logo- What ismost noticeable isthe bandlogo.The
audience immediatelyrecognise the bandsoanyone who
isa fanwill automaticallybe drawntothisposter.
Font- The fontsusedare boldand modernlooking.This
meansthat theystandout.The modernstyle contrasts
withthe colourscheme.The colourscheme bringsanold
vibe acrossbut a modernvibe isalsoseen.Thislinkstothe
bandbecause theyare a modernbandbut theylike togo
back to theirold,indie musicroots.
Record Label- The recordlabel isseenatthe bottomof
the poster.Thispublicisesthe companytothe audience.If
the audience hadalreadyheardof otherbandsassigned
to that label,buttheydon’tknowthisbandthenthey
mighttake an interestbecause theylikeotherbands
associatedwiththe label.Thiscanhelpthe bandgainnew
fans.
Image- The illustrationisinteresting.Ithasbeenplacedin
the middle of the posterwhichmeansthatwe notice this
straightaway.It separatesthe posterinhalf,withwriting
at eitherside.Byusingasoundwave,whichisunique to
them.Thishelpsthe audience recognise the albumcover
because thisissomethingunique andnew.Nootherband
has an illustrationlike this. The name of the albumis
cleverlyplacedinthe middle of the wave.Itreads‘AM’.
Text- The lettersAMare repeatedthroughoutonthis
poster.Obviously‘AM’isthe beginningof the band’s
name Arctic Monkeyssoit isseenfirstinthe optical focal
point.Meaningwe notice thisfirst.AMisthenseenin
betweenthe soundwave andthenagaininaboldfont
underneaththe words‘Newalbum’.Byrepeatingthisit
makesthe audience subliminallyremember the album
name and the band’sname.

2. Font- The fontisdigital lookingandlookslike ithasbeen
typedupon a computer,thislinksinwiththe image
because the image looks like ithasbeentechnologically
influenced. The underscoresaddtothe computereffect.
The font lookslike Ihasbeentypeduponan older
computer.Suggestingthatthe bandare goingback to
theiroldstyle of music- Alternative rock.
Image- The image showsaneagle mergedwitha
human.It has a mug shotfeel aboutit,lookinglikeit
was made fora wantedposter. Thiscreatesa
dangerous,rebelliousvibe.
The image alsohas shallowdepthwhichmakesthe
face the mainfocusof the poster. The face consistsof
4 differentfacesforeachbandmember. Showingthat
each bandmembercontributedtothe makingof the
album.The leadsingeristhe one we notice the most
as hisface isplacedinthe primaryoptical area.
Directaddressisused whichintimidatesthe audience,
makingthemfeel liketheyhave tobuythe album.The
fact the eagle’seyesare usingdirectaddresstooonly
emphasisesthisidea.
Colour scheme- The colourmainlyusedis sepiagreen
whichlinkswiththe nature element.The colourgreen
representsnature whichisacommontheme inthis
poster.Ananimal fromthe wildisshownandthe
language usedalso representsnature.Withwordssuch
as “crawl” whichisone of theirsongs. SepiaGreenalso
has a nostalgicfeel;manyolderpictureswouldbe
takenwiththiscolourtint.Thislinkstothe ideaof
themgoingback to the roots of theirmusic.
As well asthat,the coloursblackand greenare dark
colourswhichlink tothe ideaof the night. “Onlybythe
night”The brightcoloursof blue andred contrastwith
the dark colourmakingthemstandout incomparison
to the rest of the image.Thisshowsthe twodifferent
sidesof the band.Theirtraditional side wherethey
stickto theirgenre andthentheirquirkierside where
theybegintodeviate fromthe traditional songs.
Iconography- Aneagle isseenwithinthe mainimage.
Thisshowsthat the band are American.The Eagle is
commonlylinkedwithAmericaasit isplacedonthe
presidential seal.The eagle alsohasconnotations
attachedto it,representingmysteryandpower.
Thiscouldsuggestthat the bandthemselvesare
mysteriousandare ina positionof power.The
mysteriousfactorcouldshowthatthe musicmay be
differentthantheirearliermusic.Theyare mysterious;
the onlywayto findout whatthe newmusicis like isto
buythe album.
Headline- The titlesare writtenincapital letterswhich
suggeststhattheyare importantthisiswhythe artists
name and the albumname are capitalised.Sowe
immediatelynotice themandknowwhatthe posteris
for.
The statementbelowthe albumtitle promotesthe
songsincluded.These are theirmostpopularsongs
whichthe publicwill recognise.Thiswill persuade the
audience tobuythe albumbecause theyalreadylike
the popularsongsso theywill wanttohear the restof
the albumto see if theyare justas good.
Technical codes- A nightvisionaffectis applied.This
suggeststhatthe audience are inthe dark about this
newalbum,theydon’tknowwhatto expect.

3. Main image- The mainimage consistsof a mosaic pattern.
The objectsput togethercreate asunsetscene where the
treesandthe moonare visible. The mosaicpatternis
unusual andstandsout incomparisonto otheralbum
advertisements. Itshowsthatthe band are creative.
Colour scheme- The colourscheme mainlyusesthe
colourspurple andwhite whichthenfadesintobrown,
yellowandorange.The tophalf useslightercolourswhich
connote feelingsof serenity,immortalityandhappiness
whereasthe bottomhalf usescolourswhichall create a
fieryeffect.The colourshave connotationsof warmth,
energy,dangeranddestruction. Boththe tophalf and the
bottomare completelydifferent. The tophalf could
representheavenandthe bottomhalf couldrepresent
hell.
Fonts (typography) - The font usedforthe band’sname is
totallydifferentfromthe otherfontsusedforthe
headlines.Itblendsinwiththe mosaictheme.Theirname
isthe biggestfontwhichmakessure thatthe audience
knowthisadvertisementisabouttheirband.The
headlinesare all inthe colourwhite whichstandsouton
the darker colouredbackgrounds.The onlyheadline notin
white isthe albumname whichsuggeststhatthisiswhat
theywantyou to focuson.It standsout because
everythingelse isinwhite anditisinblack.
Record Label- At the bottomof the advertisementthe
record label logoisseen.The bandare signedto‘Vertigo
Records’whichsignon bands of the genres- Progressive
rock, popsoul and hard rock.The Killersare withinthe
alternative rockgenre.Withhavingthislogo,people who
have not heardof the bandbefore buthave heardof the
label will knowwhattype of musictheyare likelytoplay.
So if theyare intothe rock genre theymightgive the
killersalisten.The recordlabel attractsa wideraudience.
Songs- By mentioningahitsong‘Single Human’thiswill
draw the fansin to buyingthe whole album.Presumably
the song mentionedwillbe recognisabletomanyfans.If
theylike thatsongthentheywill wanttobuy the whole
albumbecause itis likelythattheywill like the restof the
songson the albumas well. Itisnot justfanswhowill
have heardof the song,thismeansthat theywill gainfans
by mentioningawell-knownsong.
Website- Theirwebsiteisincludedrightatthe bottomof
the advertisement.Byincludingthisitmakessure that
people canlookthemuponline.Ontheirwebsite they
couldanswerfurtherquestionaswell aspromote other
stuff suchas merchandise,whichwill helpthemgaina
biggerprofit.
Layout- The band’sname isplacedat the mainfocal
point.Thismeansthatthisis the firstthingwe see.
Thisis useful because withouttheirname itwouldbe
hard to figure outwhothe advertisementwasfor.
The rest of the informationisplacedatthe bottomof
the advertisementwhichshowsthatitisnotas
importantas the band’sname and the albumname.
Overall,the writingisplacedinthe centre of the page
whichgivesita professionalandasymmetrical look.