Research AS media

1. Kerrang Contents page analysis
Banner The bannerat the top of the contentspage is
writteninBlacksan serif font.Itstandsout on the yellow
background.The logo“Kerrang!”is the same as it ison the
frontcover.It looksroughon the edgeswhichportrays
the type of music.The logoalsoadvertisesitself letting
the readerknowthat thisisKerrang.
Main image The mainimage includesthe band“All Time
Low” whichtakesupmost of the contentspage. The
membersof the bandare all inblack whichlinkstothe
genre of musictheyplay-Rock.Rockartiststendto wear
dark colours.Theyalsoblendin withthe darkbackground.
However,twoof the bandmembersare wearingt-shirts
withwhite messageson.The othertwomembersare
hiddenbehindandare justwearingplainwhitet-shirts.
Thisshowsthat the othertwo bandmembersaren’tas
importantas the onesinthe front.
Photoshophasbeenusedthere isa greybodyshape in
the middle of the band.The bodyshape says “THIS COULD
BE YOU!” ina blacksans serif fontwhichstandsoutonthe
grey/white backgroundcolour.The fontusedrelatestoa
younger( moderngeneration).The writingisincapitals
and givesthe impressionthatitisshoutingatthe readers.
Directaddressisalso used.Whichmakesthe audience
feel aconnection.Itmakesthemfeel asif the bandis
saying“thiscouldbe you” too them.
Subscription On the bottom righthandcorner. There isa
subscriptionadvertisement.Thisisusedtotry and
persuade readerstosubscribe.Itisplacedonthe contents
page as most readersvisitthispage.The backgroundis
blue andtwo yellowbannersare placed ontop.With
writinginthe colourblackwhichstandsout above the
yellow.The fontIsalsoincapital letters.Thisgivesthe
impressionof shoutingatthe readersto subscribe.Thisis
usedto getthisstuck inthe readersmind.
Colour scheme The coloursusedare typical to kerrang!
magazines.The coloursconsistof yellow,black,redand
white.White isusedasthe backgroundof the maintext.
Thisis the usual backgroundcolourfortextto sit on.Yellow
isusedfor the importantbitsof text.For example onthe
cateogoriesonthe righthand side.Yellowisusedfor
“news”“features”etc.Thiscatchesthe readersattention
and makingiteasiertofindwhattheyare lookingfor.The
colourred isusedon the sub-heading,because redisonly
usedhere we focuson thatstraightaway.
Editors note The editorsnote directlyaddressesthe
readersas itsays “HELLO READERS.”This makesthemfeel
welcome andcomfortable,italsomakesthemfeel like
they’re interactingwiththe magazine itself.Thisiswritten
inboldsan serif font.Soit catchesthe audience’s
attention.The sanserif fontconnotesthatitis addressing
the younger/moderngeneration.
Language The language used isinformal.For
example underneaththe heading“feedback”it
states.“You lotseemreallllllllllyexcitedabout
2015”. The word “really”hasbeenexaggerated
thisisnot itspropergrammatical spelling.This
showsthat kerrang!Isusingslang.Whichshows
us that the audience isaimedatthe younger
generation.The oldergenerationwouldnottype
of readtextswithspellingslike this.

2. Kerrang-Front cover analysisMasthead The mastheadisboldand dark whichstands
out onthe page.The fontusedlookslike brokenglass
whichportraysthe ideaof rebellion.Thislinksintothe
genre of musicthismagazine focuseson- Rockmusic.The
whole of the mastheadisnotshown.The letter“R” and
some of “A” are hiddenbehindthe mainimage.This
suggeststhatthe magazine iswell knownanddoesn’t
needtobe fullyseen.We stillknowitsaysKerrang! The
exclamationmarkatthe endgivesa dramaticfeel and
makesitstand out.It makesthe title looklouderwhich
linkswiththe type of music- loudrockmusic.
Main image The mainimage isa mediumclose up.
Meaningthat we focuson the mise-en-scene.The clothes
theywearportray a rock vibe.Theywearall blackand one
memberwearsa leatherjacket.We wouldassociate
people whowearall blacktobe people wholistentothis
type of music.Directaddressis alsoused.Theylook
straightintothe camera whichmakesthe audience feel
like theyhave aconnectionwiththem.
Flash/Buzzword The flashinthe middle of the magazine
states“Exclusive newinterview”. Thisstandsoutabove
the black colourwhichsitsbehindit.The buzzword
“exclusive”catchesthe audience’sattentionbecause it
makesthemfeel like theyare gettingsomethingoutof the
magazine- theyare the firstonestosee the interview.This
encouragesthe audience tobuythe product.
Colour scheme- The coloursusedconsistof yellow,red
blackand white.The coloursredandyelloware primary
colours. The backgroundcolouryellowisextremelybright
and standsout the most.Redis equallybrightand
contrastswiththe colour yellow.Bothcoloursare in your
face.Theycatch the viewers’attention.Redandblackare
bothknownfor beingcoloursusedforpunk/rock
magazines.The connotationsof the colourredare that it
symbolisesdanger.Redisastimulantcolourwhichmakes
us make quickdecisions-thisiswhyitisusedfor whatis
featuredinthe magazine tomake usbuy the magazine.
The colour blackisa mysteriouscolourandhasa negative
connotation. Whencombinedwithreditgivesand
Sub-image The sub image usedadvertiseswhatisincluded
inside the magazine.(posters) Itattracts the audience and
makesthemwantto purchase thisissue.The sub-image
sitson the leftside of the grid.Thisis the firstthingthe
audience will seeaswe readfromleftto rightso our eyes
will automaticallylooktothe lefthandside.
Language The language useddrawsinthe readers.Words
such as “new”,“need”,“special”,“mega”all make the
audience feelasthoughthisissue issomethingspecial.By
usingthese words the audience will wanttobuythe
magazine subliminally.The language usedpersuadesthem
withoutthemnoticing.Questionsare alsousedsuchas
“will theysurvive the gnarliestgigever?”The readerwill
wantto knowthisanswerso will buythe magazine tofind
Footer The footerisplacedat the bottomof the
page whichadds informationaboutthe bands
includedinside the magazine.Theyare writtenin
a boldfontwhichmakesthemstandout above
the yellowbackground.
Audience The coloursusedare verymasculine,

3. Kerrang- double page spread analysis
House Style/Colours The coloursused
inthisdouble page spreadconsistof
red,yellow,white andblack.Thiskeeps
to the house style of manykerrang!
Articles.The coloursusedare also
coloursassociatedwiththe band.The
colouryellowisusedforthe important
words.Suchas the artistsname “Dave
Grohl”.
Drop Cap A dropcap is usedat the start
of eachsentence.Thisisatypical
feature inmanymusicmagazines.The
large lettercapturesthe reader’s
attention.Especiallybecauseof itssize
and the brightcolourused.
Images There isone large image which
takesup half of the page onthe left
handside.The image includesthe band
withthe mainman “Dave Grohl” placed
at the frontof the restof the band.This
suggeststhathe is the most important
out of all of them. The background
colouris redwhichblendsinwiththe
articlescolourtheme.Hissurname is
alsoin capitalsusingsanserif fontin
brightyellowunderneaththisimage.
Thisagain enforcesthe ideathathe is
the one to focuson. Smallerimagesare
thenplacedrandomlyonotherparts of
the pages,There are a numberof them.
Thisis importantbecause the images
catch the readersattention. The
imagesall include Dave Grohl.Theyare
all out of studioshotswhichlinksto
whatthe article isabout- Dave Grohl
performingatmanyvenues.Theyare
alsomainlymid-shots.
Quote A pull quote isplacedinbetween
the maintext.Thisstandsout between
the small textfont.The quote is
noticeable andthe readerwill most
likelysee thisbefore theyreadthe text.
Thisgivesthe readerandinsightto
whatthe article entails.
Language The language usedis
persuasive.Forexample the heading
“We builtthiscityonrock ‘n’Grohl!”
Thisis referencingasong- whichlinksto
the fact it isa musicmagazine.Insteadof
the word “roll”“Grohl” isusedinstead.
Thisis effective becauseeveryoneknows
the song.It catches the reader’s
attention.The exclamationmarkatthe
endbringsa sense of excitementand
makesthe readerwantto read on to see
whatthe excitementisabout.
Mise-en-scene Propsare usedsuchas
drumsand guitars.Thisshowsthe band
intheirusual place.By adding
instrumentswe getamore realisticfeel.
The photographsare notset upor
photoshoppedtheyare downto earth.
The clothestheywearare darker
colourswhichblendinandlinkwiththe
colourscheme.
Layout The numberof columnsondouble
page spreadsoftenalternate.There isnot
a norm. Onthisdouble page spreadwe
have 3 columnsonthe firstpage and 2 on
the secondpage.
Anchors A sentence isaddedoneach
image.Thisdescribeswhatishappeningin
the picture to give the audience abetter
understandingof the image.

4. Kerrang
Who isthe target audience?
From the magazine Ihave analysedIwouldsuggestthatthe magazine isaimedtowardsmen.Thisisbecause of the coloursused.The coloursusedare
black,red,yellowandwhite.Commonlyusedformale audiences.
Kerrangsaudience isaimedatmalesages15-34. We can see thisbecause itcoversbandssuchas All time low- whichwouldappeal toayoungeraudience.If
it wasfor an olderaudience itwouldcoverbandssuchasACDC.
How doesthe magazine appeal tothem?
The magazine appealstothembecause of the techniquesused.The colourscheme andthe waylanguage isusedpersuade the audience to getthe
magazine.Forexample onthe magazine Ianalysed.Wordssuchas“exclusive”and“new”and“need”were usedthese are all persuasive andmake them
feel asif theyhave to buythe issue.The coloursare brightandstand outwhichmake the magazine lookappealing,the colourcatchestheirattention.The
mediumclose upusedalsotakesupa fair bitof the magazine.If theyare interestedinthatband“all time low”thentheywill see the image straightaway
and will be drawntoit.
How doesthe magazine pitchitself?(missionstatement)
The magazine pitchesitselfasa well-known
magazine,whichattractsmanyreaders.They
give statisticstoprove howmany
readers/viewers theyget.

5. Readership/circulation
The total circulationof kerrang!Magazine was24,207 fromJune-December2015.
The readershipisthe graphat the top.We can see that readersare in the C/D social grouping.The
magazine isa special buyforthem.

6. Readerprofile/Demographics
We can see thatthe readerprofile isbasically60%menand 40% women. SoKerrang!Have
more male readers.Thisfitswiththeiraimedaudience whichismalesbetweenthe ages15-
34. Kerrangsdemographicfall intosocial classC/Danda mainlywhite British.