Universal Music Group is the world's largest music company, led by Chairman Sir Lucian Grainge. It owns many record labels including Island Records, Abbey Road Studios, and Capital Music Group. In 2017, UMG's revenue reached almost $7 billion. UMG represents a variety of artists across different genres of music, such as Shawn Mendes, Selena Gomez, Nirvana, and Ariana Grande. Its mission is to nurture music and foster artistic expression in order to bring people together and provide common ground through music.

1. Task 3
Institutional Research

2. Questions
• Sir Lucian Grainge is Chairman & Chief Executive Officer of Universal
Music Group (UMG), the world leader in music-based entertainment.
• UMG Owns many labels and records. This include:
• Island Records
• Abbey Road Studios
• Bravad
• Capital Music Group
• Revenue reached almost $7billion in 2017

3. Continued
• They produce
• Music
• Magazines
• Mission Statement
• It’s the universal language. It inspires us, moves us, thrills us, heals us and
ultimately unites us all. As the world’s leading music company, it’s our
responsibility to nurture music, and to foster artistry and self-expression. In a
world that desperately needs to find more common ground, there is no better
way to provide it, than through music.

4. Examples of their “Work”
• Shawn Mendes
• Selena Gomez
• Nirvana
• Ariana Grande
• The beetles
• Chris Stapleton
• Logic
• J Cole
• Sam Hunt

5. Conclusion
• Style
• Their style is quite varied. They have modern aspects to fit for younger generations as they
sign young artists but they still retain the use of older artists and their songs
• Genre
• Their genre ranges from rap to rock. There are many artist who perform in
different genres
• Audience
• Because there are many different styles, this attracts people with different
interests. However many of the artists are quite young so this would appeal to
the younger generation

6. Aim of the company
• It’s the universal language. It inspires us, moves us, thrills us, heals us
and ultimately unites us all. As the world’s leading music company, it’s
our responsibility to nurture music, and to foster artistry and self-
expression. In a world that desperately needs to find more common
ground, there is no better way to provide it, than through music.
• Using the collective power of our passionate community of music
lovers – ranging from employees to artists to fans – we support and
partner with organizations around the globe that are working towards
meaningful positive change and social responsibility