Linkedin Presentation

1. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.

2. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.

3. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Elton Kuah, founder of ESM, was graduate from
Bachelor Degree With Honours from Nottingham
University in Electrical and Electronic Engineering.
Elton is a sought after speaker in the area of social
media marketing. He was an invited speaker at Asia
Business Forum 2009, KL Social Media Marketing
2010”, “The Internet Show Asia 2010” organized by
Terrapin Singapore“ to share his experience and ideas
cial media marketing with marketers and C-level
executives.
His profile on Linkedin is currently 1% top viewed in
the world, and he is undergoing Innovation
Ambassador Development Programme with Genovasi
Malaysia .

4. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.

5. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
CONNECTIONCONNECTION OPPORTUNITIES…

6. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Some Client of ESM
Logo 1 Logo 2 Logo 3 Logo 4 Logo 5
Logo 6 Logo 7 Logo 8 Logo 9
Our partner ranges from publishers and online media:

7. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
What is Linkedin
 Professional Networking Site
 More than 200 million members

8. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Linkedin Statistics in Malaysia

9. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Linkedin Statistics in Malaysia

10. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Linkedin Statistics in Malaysia

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© 2013 Enrich Social Media. All rights reserved.
Airasia Linkedin Profile

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© 2013 Enrich Social Media. All rights reserved.
Change Scenario
 AirAsia Bhd Head of People’s Department Zamrah Ismail said the
airline began using the site in January for hiring people after
dissatisfied with recruitment agencies.
 Source from
http://www.themalaysiantimes.com.my/linkedin-aims-to-maintain-marke

13. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Change Scenario
 “The opportunity of seeking international candidates is much more
easier by using this site compared to what it was before. The
geographical reach of LinkedIn is really beneficial to us,” she said.
 Since then, AirAsia’s advertising cost has reduced by almost 20 per
cent, she added.
Source from
http://www.themalaysiantimes.com.my/linkedin-aims-to-maintain-marke

14. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Who Can Benefit from Linkedin
 Decision Makers
 Headhunters
 Businesses that advertise in physical media
 Speakers/Trainers/Event Organisers
 Tradeshow participating merchants

15. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
If YOUR business
does not have a productive
LINKEDINLINKEDIN channel…

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© 2013 Enrich Social Media. All rights reserved.
Starting On Linkedin

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© 2013 Enrich Social Media. All rights reserved.
3 Steps Of Linkedin

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© 2013 Enrich Social Media. All rights reserved.
Professional Profile With Keywords

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© 2013 Enrich Social Media. All rights reserved.
Professional Profile With Keywords

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© 2013 Enrich Social Media. All rights reserved.
Measure Your Reach

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© 2013 Enrich Social Media. All rights reserved.
Reach Power

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© 2013 Enrich Social Media. All rights reserved.
700 People Within 2 Months

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© 2013 Enrich Social Media. All rights reserved.

24. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
ROI Of Linkedin
 Quantitative:
1. Total Connections
2. New Invitations
3. LinkedIn Profile Views
4. LinkedIn Search Results
5. Business Followers
6. Industry and Location Representation

25. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Total Connections
 Under the “Contacts” tab you will see “Network Statistics” and your
total connections will be your 1st, 2nd and 3rd level connections.
One thing LinkedIn doesn’t tell you is that you are only as visible as
the size of your network.
 You can get a quick glance at your number of connections and
network size on your home page in a box called “Your LinkedIn
Statistics”.

26. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
LinkedIn Profile Views
 Just above “Your LinkedIn Statistics” is “Who’s Viewed Your Profile?” And you will
see the number of times people have viewed your profile.
 By clicking on the number LinkedIn will take you to a new page that identifies how
many visitors have viewed your profile in the last X days, and identifies these
visitors by name, title, and/or industry. (Potential Leads)
If you aren’t getting at least ten views a week then chances are you are not getting
as much business as you could out of LinkedIn

27. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
ROI Of Linkedin
 Qualitative
7. Inbox Activity and Sentiment
8. Requests for Business
9. LinkedIn Signal Keyword Mentions
10. Likes and Comments on Updates
11. Group Growth and Interaction
12. Recommendations

28. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Inbox Activity and Sentiment
 Are you getting any inbox activity?
 Figure Out If people are genuinely reach and build a relationship with you.
 Are people thanking you for connecting?
 Genuinely interacting with you? Sending blanket newsletters? You will get a bit of
each, so its highly recommended of nurturing the “real” communications. Feed
what you want more of, ignore what you want less of.

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© 2013 Enrich Social Media. All rights reserved.
Genuine Connection

30. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Requests for Business
Track Your Request For Business Weekly
 If the request for consultations drops drastically, there is something wrong
with your Linkedin visibility.
 This is probably one of the most important metrics to measure – and one of the
main goals for being on LinkedIn: to get more business!

31. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Suggestion To Improve ROI
 Create a LinkedIn calendar and creating
daily/weekly tasks to keep on top of your
LinkedIn presence.
 As business people we need to know our ROI.
The Return on our Time and Financial
Investments.

32. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Questions To Myself
 If I am to spend an hour a day on LinkedIn, is it
paying off?
1. Where are your numbers strong?
2. Where are they weak?
3. What are you going to do to improve them?

33. Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.
Thank You!
Resources:
www.enrichsocialmedia.com
www.faceBook.com/enrichsocialmedia
Twitter.enrichsm.com