This playbook will help you understand the importance of Employer Brand and share Employer Branding best practices.

2. What is an Employer Brand?

4. Why is an Employer Brand Important?

5. 50% Saving in Cost Per
Hire is associated with a
strong Employer Brand *
83% of HR Leaders believe a
strong Employer Brand is vital
to Hiring the Best Talent *
* Read More Here!

6. Source - http://lippincott.com/files/documents/news/Perspective_Align_Your_Consumer_and_Talent_Brand_LinkedIn.pdf
Lippincott and LinkedIn partnered to
assess the economic potential of a
company with a compelling brand
among both Consumers and Talent.
The research shows companies with
a strong Talent Brand Index and
BrandView score have a 5 year
cumulative growth in shareholder
value of 36%.
Aligning Consumer and Talent Brand
efforts inarguably pays dividend: not
only in the stock market, but in
attracting Target Consumers and Top
Talent.
ImpactofEmployerBrandingonBusiness

7. Source - www.pwc.dk/da/arrangementer/assets/hr-konference-2014-globalkeytrends.pdf
PwC’s research with LinkedIn
highlighted the link between Quality
of Hire and the Employer Brand
(measured by LinkedIn’s Talent Brand
Index, TBI).
The research showed the correlation
between the Acceptance Rate and
Short-term Resignations and TBI.
A 1% increase in TBI can generate a
1.5% increase in the Acceptance Rate
and a 1% decrease in Short-term
Resignations.
ImpactofEmployerBrandingonHiring

8. “We’ve gone from selling InMobi to candidates to being buyers who are choosing who we
want to work for us. The key to the success has been that the employer brand InMobi has
shared with the world is an accurate reflection of what it’s really like to work for the
company. And really, that employer brand is built around InMobi’s unique culture and
people practices, which they believe is their differentiator in the marketplace.” Read more
here!
“We have also strengthened our presence on LinkedIn, almost doubling our followers. We
scored 22 per cent on the Talent Brand Index. This was more than double that of our
closest peers. As a result of our strong employer brand, we were ranked as the 11th ‘most
in demand employer’ by Finance & Accounting professionals across the globe, in
LinkedIn’s inaugural Most InDemand Employers index.” Read more here!
“In line with the company’s overall focus on increasing its digital footprint, Philips’
recruitment marketing team invested more heavily in its digital footprint in 2014. As a
result, Philips increased its LinkedIn Talent Brand Index by 2.1% and delivered over 1,000
hired candidates.” Read more here!
“LinkedIn was our first choice on social media because of the professional context and
robust targeting that it offers. We are able to communicate our Employee Value
Proposition to a diverse pool of professionals with dynamic Career Pages, leverage our
employees’ networks to engage talent and also hire quality professionals at the end of
the day.” Read more here!
“486 hire from LinkedIn in one year, an increase from 120 hires last FY. The talent brand
index of HCL increased from 9% to 16% and we moved to 4th largest engaging employer
brand on LinkedIn compared to 8th rank last financial year.” Read more here!
EmployerBranding–SuccessStories

9. How to Showcase Your Employer Brand?

11. Diversity
Thought Leadership Workplace
CSR
Awards & Accolades

12. Showcase Why Employees LOVE WORKING with You
EmployerBranding–BestPractices

13. Showcase Your CULTURE and WORKPLACE
EmployerBranding–BestPractices

14. Showcase How You Encourage DIVERSITY at Workplace
EmployerBranding–BestPractices

15. Showcase Your CORPORATE SOCIAL RESPONSIBILITY Initiatives
EmployerBranding–BestPractices

16. Showcase Opportunities for INTERNS and MANAGEMENT TRAINEES
EmployerBranding–BestPractices

17. Showcase CAREER OPPORTUNITIES for Professionals
EmployerBranding–BestPractices

18. Showcase PROFESSIONAL DEVELOPMENT Opportunities
EmployerBranding–BestPractices

19. RECOGNIZE YOUR EMPLOYEES by Showcasing Their Achievements
EmployerBranding–BestPractices

20. Showcase AWARDS & ACCOLADES Enhancing Your Employer Brand
EmployerBranding–BestPractices

21. Leverage Executive Management for THOUGHT LEADERSHIP
EmployerBranding–BestPractices

22. Showcase Your EMPLOYEE VALUE PROPOSITION
EmployerBranding–BestPractices

23. Showcase Your Talent Brand Through EMPLOYER BRANDING VIDEOS
EmployerBranding–BestPractices

24. ACKNOWLEDGE & ENGAGE in Conversations with Professionals
EmployerBranding–BestPractices

25. About The Author
Aditya Negi
Enterprise Relationship Manager I LinkedIn
Aditya helps large organizations leverage the power of
Social Media, Content Marketing and Data Insights, for
showcasing their Talent Brand, thereby enabling them
attract, engage and source Quality Talent on LinkedIn.
https://in.linkedin.com/in/adityanegi