LinkedIn training 101 for lawyers

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LinkedIn training 101 for lawyers

  1. 1. LinkedIn Training 101 Developing a Dynamic Profile www.bilzin.com 2012
  2. 2. January 25, 2012 Recent Media
  3. 3. <ul><li>51.4% of corporate counsel will think twice before hiring a lawyer who lacks a credible online presence </li></ul><ul><li>7 of 10 in-house counsel use LinkedIn and rely on it to make hiring decisions </li></ul><ul><li>Resources: http://www.bticonsulting.com/PDFs/BTI_How_Clients_Hire_2011.pdf </li></ul>Why are lawyers dragging their feet?
  4. 4. The Goal of LinkedIn To CONNECT with people who share your business interests
  5. 5. Create a network of contacts to refer business
  6. 6. <ul><li>Everyone on LinkedIn is there for the same reason: business </li></ul><ul><li>LinkedIn is used by executives from every Fortune 500 company in the US </li></ul>World’s Biggest Stack of Business Cards
  7. 7. The Interaction of Social Media Position Yourself As An Expert
  8. 8. The Interaction of Social Media Position Yourself As An Expert <ul><li>Bilzin.com Biography </li></ul><ul><li>links to: </li></ul><ul><li>LinkedIn Profile </li></ul><ul><li>Twitter (if you have one) </li></ul><ul><li>Blog (if you are contributing) </li></ul>
  9. 9. The Goal of LinkedIn Position Yourself As An Expert <ul><li>Links to </li></ul><ul><li>● Bilzin.com </li></ul><ul><li>● Twitter </li></ul><ul><li>● Blog </li></ul><ul><li>Lists your articles/pubs </li></ul><ul><li>Updates your contacts when your profile changes </li></ul>
  10. 10. The Interaction of Social Media Position Yourself As An Expert <ul><li>Links to and from: </li></ul><ul><li>Bilzin.com </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blog </li></ul><ul><li>Twitter posts can also be set as LinkedIn updates </li></ul><ul><li>Increases your exposure to reporters </li></ul>
  11. 11. The Interaction of Social Media Position Yourself As An Expert <ul><li>Links to and from: </li></ul><ul><li>Bilzin.com </li></ul><ul><li>LinkedIn </li></ul><ul><li>Increases your visibility to General Counsel and others who search for information in your areas of expertise </li></ul>
  12. 12. <ul><li>Position yourself as a leader within your niche to peers, referral sources and clients </li></ul><ul><li>Grow your market reach (geographically or substantively) </li></ul><ul><li>Position yourself for a specific opportunity </li></ul><ul><li>Promote an event </li></ul><ul><li>Keep up-to-date with industries/competitors/clients </li></ul><ul><li>Share your ongoing research in a certain area of law </li></ul><ul><li>It is important to have an online presence, but instead of creating a profile to mimic your bio, consider a more strategic approach </li></ul>First Step: Specify Your Purpose
  13. 13. Second Step: Devise a Strategy
  14. 14. <ul><li>Title </li></ul><ul><li>Summary </li></ul><ul><li>Photo </li></ul><ul><li>Company website </li></ul><ul><li>Personalized URL </li></ul><ul><li>Monitoring invites/messages (and email settings) </li></ul><ul><li>Deciding with whom you should link </li></ul><ul><li>The Florida Bar </li></ul><ul><li>Security issues </li></ul><ul><li>Market broadly and you will never get noticed </li></ul>Second Step: Devise a Strategy
  15. 15. <ul><li>LinkedIn Intermediate </li></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Personalizing layout of your profile </li></ul></ul><ul><ul><li>Building your network </li></ul></ul><ul><li>LinkedIn Advanced </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Apps </li></ul></ul><ul><ul><li>Conversations </li></ul></ul><ul><li>Twitter 101 </li></ul>Join Us for Another Training!
  16. 16. Thank You! www.bilzin.com

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