Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Brand
1. “People often buy products not for what they do,
but for what they mean”
-Solomon (1999)
“Brand loyalty increases among consumer when
experience closely reflects their identity, taste and
Value”
-Cova (1997)
“there are two type of evaluation- consumer using
the product and Emotional payoff evaluation”
-Holbrook (1994)