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Uk Recruiter event 05062014

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How recruitment agencies can think like marketers and Build, Engage and Recruit using social media and more specifically LinkedIn

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Uk Recruiter event 05062014

  1. 1. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. Recruitment Technology Showcase Event How recruitment agencies can Build, Engage and Recruit @alexCharraudeau – Media Solutions Consultant LinkedIn London, 5th June 2014
  2. 2. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. Alex Charraudeau  Ex-recruiter  7 years as a recruitment marketing guy  Web design, development, brand strategy, search marketing, email marketing, social media strategy  At LinkedIn I help recruiters get the most out of LinkedIn LinkedIn @alexCharraudeau Google+
  3. 3. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. Agenda 1. Marketing in the Modern Age 2. What is new about Recruiting in 2014? 3. How recruiters can Build, Engage, Recruit 4. What success looks like on LinkedIn
  4. 4. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. Marketing in the Modern Age 4
  5. 5. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 5
  6. 6. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 6
  7. 7. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. Women Women with a disposable income Women between 24- 45 with a disposable income Women between 24- 45 with a disposable income interested in healthy living 7
  8. 8. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. What have we learnt?  Kellogg's understands advertising  Targeting is crucial  Data and technology help target the right people  What next? 10
  9. 9. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved.  5.387 billion cans sold in 2013.  43m fans on Facebook  3.8m Google+  125,000 followers on Twitter  … and they don’t talk about the product 11
  10. 10. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 12
  11. 11. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. What is new about Recruiting in 2014? 13
  12. 12. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. The best recruiters act like marketers… 16
  13. 13. 17
  14. 14. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. How recruiters can Build, Engage, Recruit
  15. 15. Build Recruit 1 3 Build your brand, your platform and talent pools Pick up leads, make placement and hire staff
  16. 16. Build Engage Recruit 1 2 3 Build your brand, your platform and talent pools Demonstrate why they should do business with you Pick up leads, make placement and hire staff
  17. 17. Effective Efficient
  18. 18. Build1  Why do you exist?  How are you different?  What is your unique selling proposition?  How do you communicate what your consultants do?  What are your values? A brand is simply an organization, or product or service with personality
  19. 19. Build1  Build the foundations.  Position your brand across employees and your company.  Rich media gets 100% more engagement.
  20. 20. Build1  Build landing pages.  Build conversion points.  Make it uniform and unified.
  21. 21. What percentage increase in conversions does targeted content give you?
  22. 22. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved.  400% conversion rate boost when companies deliver relevant content and high- quality experience  Quality & relevance: The twin keys to digital growth – http://mckinseyonmarketingandsales.com/qu ality-and-relevance-the-twin-keys-to-digital- growth David Edelman – McKinsey&Company
  23. 23. Engage2 99% of advertising doesn’t sell much of anything  What is your message?  Who needs to see your message?  How will they see it?  What is your objective?  What are your consultants going to do?
  24. 24. IT professionals IT professionals in banking Senior IT professionals in banking Senior IT professionals in banking working at HSBCEngage2
  25. 25. Engage2  Over 2 billion updates are seen weekly across LinkedIn.  88% of members would follow a company.  Followers are 2.5x more likely to recommend your business.  78% of company followers are more likely to respond to an InMail.
  26. 26.  Your followers, fans, members, connections will see your content.  They may spread this further through social amplification if the content is relevant and engaging.  To reach a wider audience, or to push your message out at scale quickly consider advertising. Organic Earned Paid Engage2
  27. 27.  Click-through rates on desktop LinkedIn are 10x as high as traditional display ads.  Content generates 6x more engagement than jobs. Engage2
  28. 28. 3 Recruit Are you demonstrably helping the organisation achieve its strategic objectives?  How are you picking up leads?  How are you attracting candidates?  How are you making placements?
  29. 29. 3 Recruit Awareness Consideration Preference Conversion Advocacy 60% of the decision is made before contact with a sales person Social media has made this easy than ever before
  30. 30. 3 Recruit
  31. 31. What percentage of senior professionals access LinkedIn on their mobile in the UK?
  32. 32. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. 98% 43% Desktop Mobile 74% Saw a Company Status Update, UK Executives using LinkedIn
  33. 33. 16% 30% 16% 50% Engaged with Your Brand No Engagement with Your Brand Engaged with Your Brand No Engagement with Your Brand 3 Recruit InMail Success Rates by Brand Engagement Dynamic Career Page Jun 2013 to Jul 2013 Static Career Page May 2013 to Jun 2013
  34. 34. #STAFFING©2013 LinkedIn Corporation. All Rights Reserved. Review – 5 tips for a social recruiting 1. Build your brand 2. Build your foundations 3. Engage with your audience 4. Convert clients, candidates and internal hires - Recruit 5. Analyse, review, improve

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