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©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
Mobile Recruiting Essentials for Employers
Mobile recruitment today and making the most of your strategy
@alexCharraudeau – Media Solutions Consultant
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
Alex Charraudeau
 Ex-recruiter
 7 years as a recruitment marketing guy
 Web design, development, brand strategy, search marketing, email
marketing, social media strategy
 At LinkedIn I help recruiters get the most out of LinkedIn
ABC
(Always be
connecting)
LinkedIn
Twitter
Google+
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
Mobile Recruiting Essentials for Employers
 Introduction to mobile and mobile recruiting
 What recruiters say about mobile
 The 3 Mobiles: Social sites, Apps and Mobile websites
 5 tips for a successful mobile strategy
3
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
Introduction to mobile
 34m unique UK users accessing the web on mobile each month
 37.5m unique UK users accessing video online
 17.5 Million Average Daily Visitors in the UK to mobile sites
4
Sites with the most mobile traffic Top sites by visitor traffic
ComScore UKOM Digital Marketing Overview January 2014
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
Introduction to mobile recruiting
5
49%
Mobile recruiting is NOT a top priority for our company
29%
We don’t know where to start with mobile recruiting
20%
Our career/recruitment site is optimised for mobile
20%
We are looking to invest in mobile recruiting tools for our talent acquisition team
18%
Our job postings are optimised for mobile
13%
We have invested adequately in making our recruiting process mobile-friendly
LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
Introduction to mobile recruiting
 The top downloaded apps when
you search for “Jobs” on Android
 Some have had over 10,000,000+
downloads
6
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
 LinkedIn mobile traffic has grown from 8% in 2011 to over 38% at
the beginning of 2014 and now over 45%
Introduction to mobile recruiting
7
2011
8%
2012
19%
2013
30%
2014
45+%
56%+ senior Dutch IT professionals
access from mobile
1/3 of job views come from mobile
124+ profiles are viewed every second on
a LinkedIn mobile
LinkedIn Earnings call October 2013
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 8
What recruitment companies say about mobile
Jenny Potter – Marketing Manager
Aspire
 Mobile is becoming increasingly
important in recruitment and this is
reflected in Aspire’s stats over the past
year.
 Mobile traffic has gone from 12% traffic
coming to us via mobile this time last
year to over 25% now.
 First and foremost a mobile site needs
to be easy to navigate and quick to
load.
2013 2014
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
 At Aspire all candidates
registered on our desktop sites
can quickly and easily apply to
roles from their mobile, saving
them from having to move
devices and potentially
forgetting to return later.
9
What recruitment companies say about mobile
Jenny Potter – Marketing Manager
Aspire Global Networks
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 10
What recruitment companies say about mobile
Claudine Edwards – Marketing and PR Manager
Oliver James Associates
 Looking for a new job whilst
being currently employed can
be tricky so job seekers are
increasingly looking to be able
to search for new
opportunities away from
prying eyes.
 This is where mobile devices
come in to their own and offer
the option for “private” job
searching. In the last year,
visits to our website via mobile
devices have definitely risen.
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 11
What recruitment companies say about mobile
Claudine Edwards – Marketing and PR Manager
Oliver James Associates
 The mobile version of
ojassociates.com is geared
solely towards job searching
and application, to further aid
job seekers we have added
quick apply widgets such as
Apply via linked in.
 Since launch we have seen an
increase in mobile
applications as well as overall
visits from mobiles and tablets
which now account for around
12% of all of our traffic.
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 12
What recruitment companies say about mobile
Special thanks to our contributors!
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
The 3 Mobiles: Social sites, Apps and Mobile websites
13
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
The 3 Mobiles: Social sites, Apps & Mobile websites
 66% of internet users have used a mobile
for social. 64% have used a tablet.
 200 million users send over 400 million
tweets daily, with nearly 60% of tweets sent
from mobile devices.
 30% of jobs viewed on LinkedIn are seen
from mobiles.
 Mobile daily active users of Facebook were
556m on average for December 2013, an
increase of 49% year-over-year.
14
http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/
http://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch
http://investor.fb.com/releasedetail.cfm?ReleaseID=821954
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
The 3 Mobiles: Social sites, Apps & Mobile websites
 Building an app is different to having a
mobile optimised website.
 People will have to download your app from
either your site or from an app store.
 These enable you to have your branding on
their devices and push messages and
notifications direct to their mobile devices.
15
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
The 3 Mobiles: Social sites, Apps & Mobile websites
 Mobile websites can either be a different
version of your website or can dynamically
resize to a mobile screen – this is called a
responsive site.
 Mobile websites don’t need to be
downloaded.
 Mobile sites should be faster to load than
your normal site and therefore help with
your search engine rankings from a mobile.
16
http://searchengineland.com/breaking-the-mobile-speed-barrier-for-seo-gold-179927
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
The 3 Mobiles: Social sites, Apps & Mobile websites
 Having a mobile website substantially decreases your bounce rate.
Mobile optimised sites have a bounce rate of 26% - lower than most
standard desk top sites (46.6%).
 Site engagement increased by 56% in terms of time on site and
pages visits increased by 65% when presented with a mobile site.
17
2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
5 tips for a successful mobile strategy
1. Do your research
2. Build your foundations
3. Outbound reach and inbound attraction
4. Think conversions and workflows
5. Analyse, review, improve
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
1. Do your research
 Speak to your candidates and employees – are they using their
mobile for jobs / career management?
 Do some proper research – poll your talent pool
 Don’t waste your time!
 Look at your Google analytics
– (go to Audience, Mobile, Overview)
 Internal audit on time, resources and competence
 Is this worth your time?
 Speak to your LinkedIn contact about mobile
usage in your market
19
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
1. Do your research
20
 53% of CXO, VP and Director level professionals in the UK use
LinkedIn on their mobile (up 5% in 8 months)
 Dutch IT professionals access LinkedIn on mobile 56% of the time
 53% of Norwegian Engineers use mobile LinkedIn
 Finance professionals in Germany use mobile LinkedIn
45% of the time
 56% of Technology professionals in the UK are using
mobiles to access LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
2. Build the foundations
 Build a mobile optimised website – it is essential
 If you are a recognised brand with a high volume of jobs or need to
manage a workforce then consider an App
 Post jobs to LinkedIn
 Use employee branding on LinkedIn to capitalise on mobile traffic
 Share content that is easy to consume on mobiles
 Make application processes frictionless
21
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 22
In 2012 we have surpassed our original goal for Domino’s e-commerce, when they
announced that over nearly 60% of all sales are now being ordered online.
In 2012 Domino’s surpassed their original goal for e-commerce, when they
announced that over nearly 60% of all sales are now being ordered online.
Domino’s now takes 20% of digital sales from mobile devices, and reported
that m-commerce shoppers tend to buy more frequently and loyally.
http://www.futureplatforms.com/our-work/dominos-pizza/
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
3. Outbound reach and inbound attraction
 Redesign your job alerts for mobile inboxes
 Think about sending SMS alerts to your talent pool
 Be creative with messaging Apps like Whatapp
– (social and messaging app usage grew by 203% in 2013)
 Share content that is image heavy
 Share your job postings and employee
value propositions to your
LinkedIn followers
23
http://mashable.com/2014/01/14/mobile-app-use-2013/
24
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
4. Think conversions and workflows
 Look at the work flows and how you are getting people to apply to
your jobs
 Make applying as easy as possible
 Make social sharing as easy as possible – social is mobile
marketing
25
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
4. Think conversions and workflows
Member looks at member.
Clicks a link to find out
about the company
26
1 2 3
From researching the
company they see a job
They apply to the job.
Member can also follow
the company and share
content with their
network
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
5. Analyse, review, improve
 Keep a track of your Google Analytics
 Read reviews of your app downloads
 Ask for feedback
 Look to continually improve what you are doing and refine the
process
27
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
Review – 5 tips for a successful mobile strategy
1. Do your research
2. Build your foundations
3. Outbound reach and inbound attraction
4. Think conversions and work flows
5. Analyse, review, improve
©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN
Thank you! Please join us next time …
 Want more information?
Download the Mobile
Recruiting Guide -
http://lnkd.in/dMrntYG
 Join the Talent Connect
London Live Stream –
http://lnkd.in/tcl-lives
LinkedIn
@alexCharraudeau
Google+
29

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Mobile Recruiting Essentials for Employers

  • 1. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN Mobile Recruiting Essentials for Employers Mobile recruitment today and making the most of your strategy @alexCharraudeau – Media Solutions Consultant
  • 2. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN Alex Charraudeau  Ex-recruiter  7 years as a recruitment marketing guy  Web design, development, brand strategy, search marketing, email marketing, social media strategy  At LinkedIn I help recruiters get the most out of LinkedIn ABC (Always be connecting) LinkedIn Twitter Google+
  • 3. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN Mobile Recruiting Essentials for Employers  Introduction to mobile and mobile recruiting  What recruiters say about mobile  The 3 Mobiles: Social sites, Apps and Mobile websites  5 tips for a successful mobile strategy 3
  • 4. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN Introduction to mobile  34m unique UK users accessing the web on mobile each month  37.5m unique UK users accessing video online  17.5 Million Average Daily Visitors in the UK to mobile sites 4 Sites with the most mobile traffic Top sites by visitor traffic ComScore UKOM Digital Marketing Overview January 2014
  • 5. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN Introduction to mobile recruiting 5 49% Mobile recruiting is NOT a top priority for our company 29% We don’t know where to start with mobile recruiting 20% Our career/recruitment site is optimised for mobile 20% We are looking to invest in mobile recruiting tools for our talent acquisition team 18% Our job postings are optimised for mobile 13% We have invested adequately in making our recruiting process mobile-friendly LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries
  • 6. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN Introduction to mobile recruiting  The top downloaded apps when you search for “Jobs” on Android  Some have had over 10,000,000+ downloads 6
  • 7. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN  LinkedIn mobile traffic has grown from 8% in 2011 to over 38% at the beginning of 2014 and now over 45% Introduction to mobile recruiting 7 2011 8% 2012 19% 2013 30% 2014 45+% 56%+ senior Dutch IT professionals access from mobile 1/3 of job views come from mobile 124+ profiles are viewed every second on a LinkedIn mobile LinkedIn Earnings call October 2013
  • 8. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 8 What recruitment companies say about mobile Jenny Potter – Marketing Manager Aspire  Mobile is becoming increasingly important in recruitment and this is reflected in Aspire’s stats over the past year.  Mobile traffic has gone from 12% traffic coming to us via mobile this time last year to over 25% now.  First and foremost a mobile site needs to be easy to navigate and quick to load. 2013 2014
  • 9. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN  At Aspire all candidates registered on our desktop sites can quickly and easily apply to roles from their mobile, saving them from having to move devices and potentially forgetting to return later. 9 What recruitment companies say about mobile Jenny Potter – Marketing Manager Aspire Global Networks
  • 10. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 10 What recruitment companies say about mobile Claudine Edwards – Marketing and PR Manager Oliver James Associates  Looking for a new job whilst being currently employed can be tricky so job seekers are increasingly looking to be able to search for new opportunities away from prying eyes.  This is where mobile devices come in to their own and offer the option for “private” job searching. In the last year, visits to our website via mobile devices have definitely risen.
  • 11. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 11 What recruitment companies say about mobile Claudine Edwards – Marketing and PR Manager Oliver James Associates  The mobile version of ojassociates.com is geared solely towards job searching and application, to further aid job seekers we have added quick apply widgets such as Apply via linked in.  Since launch we have seen an increase in mobile applications as well as overall visits from mobiles and tablets which now account for around 12% of all of our traffic.
  • 12. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 12 What recruitment companies say about mobile Special thanks to our contributors!
  • 13. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN The 3 Mobiles: Social sites, Apps and Mobile websites 13
  • 14. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN The 3 Mobiles: Social sites, Apps & Mobile websites  66% of internet users have used a mobile for social. 64% have used a tablet.  200 million users send over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices.  30% of jobs viewed on LinkedIn are seen from mobiles.  Mobile daily active users of Facebook were 556m on average for December 2013, an increase of 49% year-over-year. 14 http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/ http://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch http://investor.fb.com/releasedetail.cfm?ReleaseID=821954
  • 15. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN The 3 Mobiles: Social sites, Apps & Mobile websites  Building an app is different to having a mobile optimised website.  People will have to download your app from either your site or from an app store.  These enable you to have your branding on their devices and push messages and notifications direct to their mobile devices. 15
  • 16. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN The 3 Mobiles: Social sites, Apps & Mobile websites  Mobile websites can either be a different version of your website or can dynamically resize to a mobile screen – this is called a responsive site.  Mobile websites don’t need to be downloaded.  Mobile sites should be faster to load than your normal site and therefore help with your search engine rankings from a mobile. 16 http://searchengineland.com/breaking-the-mobile-speed-barrier-for-seo-gold-179927
  • 17. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN The 3 Mobiles: Social sites, Apps & Mobile websites  Having a mobile website substantially decreases your bounce rate. Mobile optimised sites have a bounce rate of 26% - lower than most standard desk top sites (46.6%).  Site engagement increased by 56% in terms of time on site and pages visits increased by 65% when presented with a mobile site. 17 2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform
  • 18. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 5 tips for a successful mobile strategy 1. Do your research 2. Build your foundations 3. Outbound reach and inbound attraction 4. Think conversions and workflows 5. Analyse, review, improve
  • 19. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 1. Do your research  Speak to your candidates and employees – are they using their mobile for jobs / career management?  Do some proper research – poll your talent pool  Don’t waste your time!  Look at your Google analytics – (go to Audience, Mobile, Overview)  Internal audit on time, resources and competence  Is this worth your time?  Speak to your LinkedIn contact about mobile usage in your market 19
  • 20. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 1. Do your research 20  53% of CXO, VP and Director level professionals in the UK use LinkedIn on their mobile (up 5% in 8 months)  Dutch IT professionals access LinkedIn on mobile 56% of the time  53% of Norwegian Engineers use mobile LinkedIn  Finance professionals in Germany use mobile LinkedIn 45% of the time  56% of Technology professionals in the UK are using mobiles to access LinkedIn
  • 21. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 2. Build the foundations  Build a mobile optimised website – it is essential  If you are a recognised brand with a high volume of jobs or need to manage a workforce then consider an App  Post jobs to LinkedIn  Use employee branding on LinkedIn to capitalise on mobile traffic  Share content that is easy to consume on mobiles  Make application processes frictionless 21
  • 22. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 22 In 2012 we have surpassed our original goal for Domino’s e-commerce, when they announced that over nearly 60% of all sales are now being ordered online. In 2012 Domino’s surpassed their original goal for e-commerce, when they announced that over nearly 60% of all sales are now being ordered online. Domino’s now takes 20% of digital sales from mobile devices, and reported that m-commerce shoppers tend to buy more frequently and loyally. http://www.futureplatforms.com/our-work/dominos-pizza/
  • 23. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 3. Outbound reach and inbound attraction  Redesign your job alerts for mobile inboxes  Think about sending SMS alerts to your talent pool  Be creative with messaging Apps like Whatapp – (social and messaging app usage grew by 203% in 2013)  Share content that is image heavy  Share your job postings and employee value propositions to your LinkedIn followers 23 http://mashable.com/2014/01/14/mobile-app-use-2013/
  • 24. 24
  • 25. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 4. Think conversions and workflows  Look at the work flows and how you are getting people to apply to your jobs  Make applying as easy as possible  Make social sharing as easy as possible – social is mobile marketing 25
  • 26. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 4. Think conversions and workflows Member looks at member. Clicks a link to find out about the company 26 1 2 3 From researching the company they see a job They apply to the job. Member can also follow the company and share content with their network
  • 27. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN 5. Analyse, review, improve  Keep a track of your Google Analytics  Read reviews of your app downloads  Ask for feedback  Look to continually improve what you are doing and refine the process 27
  • 28. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN Review – 5 tips for a successful mobile strategy 1. Do your research 2. Build your foundations 3. Outbound reach and inbound attraction 4. Think conversions and work flows 5. Analyse, review, improve
  • 29. ©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN Thank you! Please join us next time …  Want more information? Download the Mobile Recruiting Guide - http://lnkd.in/dMrntYG  Join the Talent Connect London Live Stream – http://lnkd.in/tcl-lives LinkedIn @alexCharraudeau Google+ 29