Facts about Social Networks<br /><ul><li>In March of 2009, a Nielsen study on top five sectors Worldwide ranked by active Reach reported that users favored social networking and blogs (68%) more than Emails (65%)
Social networking and blogs are now the 4th most popular online activity ahead of personal Email
2/3 of the Internet population visits social networks.
5 hrs/week = average time Job seekers use social media.
Attract Talent That Fits Your Culture using Social Media<br />“Using social media for employment branding allows you to meet potential candidates on their territory and engage in richer, more meaningful dialogue with them – and because social media is a conversation, people are a lot more likely to find you. <br />Why? Because they're actually looking for you. They want to talk to you – so if you follow the rules of good conversation, your labor market will actually seek you out.”<br />Source: Brand For Talent<br />
Create Guidelines / Train<br />Sample Twitter Policy (gruntledemployees.com):<br />Be professional, kind, discreet, authentic. Represent us well. Remember you can’t control it once you hit “update”. <br />Sample Blogging Policy (gruntledemployees.com):<br />Be professional.<br />Sample Social Media Policy (hrcapitalist.com):<br />Encourages team members to be active in social media as an ambassador of their company. Only three rules – be real, add value and don’t say anything that would embarrass your mom. If your mom has low standards, then don’t say anything you wouldn’t want to see on the front page of USA Today. Simple enough.<br />
In Conclusion:<br />Remember: It is about engagement, & engagement is a 2 way street:<br /><ul><li>Be timely