2. I’m Eli Shelton. I’m from Saint Clair, MI, but grew
up just north of Toledo, OH. I’m a Sportscasting
student at Full Sail University, and I’m a pro
wrestling commentator on the side. I take great
pride in my relationships with family, friends, and
in my work. I’ve done PA Announcing work for
my high school, as well as live commentary for
pro wrestling, featured on IWTV.Live. I’m very
passionate about sports, and the art of sports
commentary. My vision is to one day call major
sports championships, from the World Series,
Super Bowl, and the College Football Playoff.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Broadcast Announcer & Radio DJ
• News Analyst, Reporter, and
Journalist
• Media Programming Director
BRAND ARCHETYPE - Entertainer
Play-By-Play Sportscaster for Sports Media Industry
Picture Relevant
to Your Industry
Goes Here
4. Recruiting Specialists at ESPN
TARGET AUDIENCE
Kimberly White
Outreach Plan:
• I will record audio samples of my play-by-play work to
showcase my abilities.
• I will contact Kimberly through her LinkedIn profile.
• I will make contact with them early in the morning on
Tuesday following the holiday.
Talent Acquisition Specialist
at ESPN
Amy Riley
Outreach Plan:
• Create a résumé, and cover letter to send to Amy.
• I will contact with her through her LinkedIn profile.
• I will continue to follow-up, and send necessary material
starting Tuesday after the holiday.
PROFILE
PICTURE
Sr. Recruiter at ESPN
Lynn Matthews
Outreach Plan:
• I will send play-by-play samples, along with a résumé,
and cover letter.
• I will reach out via her LinkedIn profile
• I will make contact, as early as Tuesday after the
holiday, and follow-up as much as possible.
PROFILE
PICTURE VP of Talent Acquisition at
ESPN
5. GOALS
2029)
• Specific goal you want to achieve in short term.
‣ Get hired into a local sports station like BCSN
in Toledo, OH, and share the work I do on the
shows to various social media sites, with the
goal of growing my LinkedIn connections by
10% in my first year.
Mid Term: (2030-2039)
• Specific goal you want to achieve in mid term.
‣ Get hired by ESPN for play-by-play, and look
to expand my personal brand by beginning a
podcast with interested co-workers, and friends
in the industry with the goal of 1,000 plays in
the first month.
Long Term: (2040-Retirement)
• Specific goal you want to achieve in long term.
‣ Become a senior play-by-play broadcaster,
and call the CFP National Championship
games, as well as any major primetime
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation & Editing
SOFT
HARD
Novice / Adept / Expert
Web Page Editing & Creation Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Speaking Novice / Adept / Expert
Video Creation & Editing
SOFT
HARD
Novice / Adept / Expert
Music & Sound Editing Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Speaking Novice / Adept / Expert
7. I help ESPN do Live Games by commentating.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Head Manager Expresso Car Wash
• PA Announcer Whiteford Baseball
• Defensive captain Varsity football
• Mr. Chainsaw Pro Wrestling Color
Commentator
• Universal All-Pro Wrestling Play-by-Play
Commentator
Education:
• Whiteford High School (2018)
• Sportscasting, B.S., Full Sail University (2024)
Awards:
• All-State Honorable Mention (LB)
• MHSAA Div. 8 Football State Champion
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Brandon Rogers
Industry Experience:
• Entry Level
Education:
• Student at Full Sail University
Leadership Experience:
• Operations Manager Allen Mund (2 yrs 5 mo)
• Production Manager Granite Warehouse (1 yr 1 mo)
• Assistant Manager Hibbett Sports (4 yrs 4 mo)
Skills and Proficiencies:
• Time Management - 3 endorsements
• Negotiation - 2 endorsements
• Communication - 2 endorsements
Eli Shelton
Overall Online Presence:
• 500+ Connections, no custom banner, semi-
professional headshot, somewhat detailed, no
published articles seen, no other social media activity
seen, no custom URL.
• Grade: Average, 70 out of 100
HEADSHOT
Industry Experience:
• Entry Level
Education:
• Student at Full Sail University
Leadership Experience:
• Head Manager Expresso Car Wash (3 mo)
Skills and Proficiencies:
• No Skills Listed on LinkedIn.
Overall Online Presence:
• 2 connections, no custom banner, professional
headshot, not detailed, no published articles seen,
somewhat active on other social media, no custom URL
• Grade: Poor, 30 out of 100
10. COMPETITION
Brandon Loe
Noteworthy Experience:
• BCSN On-Air Talent (3 yr 2 mo)
• Play-By-Play Broadcaster UT Hockey (1 yr)
Eli Shelton
HEADSHOT
Industry Experience:
• Entry Level
Education:
• Bowling Green State University B.S.
Skills and Proficiencies:
• Communication - 0 endorsements
• Team Leadership - 0 endorsements
• Teamwork - 0 endorsements
Overall Online Presence:
• 75 Connections, no custom banner, professional
headshot, very detailed profile, no published articles,
Active on other social media, custom URL
• Grade: Superior 80 out of 100
Industry Experience:
• Entry Level
Education:
• Student at Full Sail University
Leadership Experience:
• Head Manager Expresso Car Wash (3 mo)
Skills and Proficiencies:
• No Skills Listed on LinkedIn.
Overall Online Presence:
• 2 connections, no custom banner, professional
headshot, not detailed, no published articles seen,
somewhat active on other social media, no custom URL
• Grade: Poor, 30 out of 100
11. BRAND POSITION
For ESPN who broadcast live sports, I provide
superior play-by-play commentary because I
study the stories within the game on each side to
elevate the broadcast experience for the viewer.
ELI SHELTON
12. NETWORKING &
MARKETING
Industry Events & Organizations
• MCPW Doubleheader Live on IWTV.Live
‣ June 25th, 2022 | Kalkaska, MI
Digital Marketing
• Primary Content: I’ll create sports related content online.
Ranging from debates, to news, and various hot sports topics
today.
• Primary Tools: I’ll utilize Twitter, Facebook, and Instagram to
promote my content, use various sites like YouTube, and my
portfolio to publish content, and use LinkedIn to share content
with other professionals.
• Website: I’ll use it to organize all of my work into sections so
those searching for specific content will be easily navigated to
desired content.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who expects the highest level out of
me. Someone not afraid to give tough criticism, and
help hands-on on how to improve in certain fields.
(September 2022)
Formal Education
• Full Sail University Dan Patrick School of Sportscasting
January 2022-June 2024.
Technical Skills
• Improve Social Media presence (September 2022)
• Improve Audio Editing skills (September 2022)
• Improve Time Management skills (Setptember 2022)
Soft Skills
• Improve my writing skills (October 2022)
• Improve my Reading Comprehension skills (October
2022)
• Improve my communication skills (October 2022)
14. Eli Shelton
You know how most broadcasters all come off the same? Well, what I do is
dig deeper to find the story within each game, to improve the viewing
experience through relatability between athletes, and fans. In fact, my first
live commentary was highly regarded by the viewers, including tweets
during the show, praising my work.
15. REFERENCES
27-3023.00 - news analysts, reporters, and journalists. O*NET
OnLine. (n.d.). Retrieved September 4, 2022, from
https://www.onetonline.org/link/result/27-
3023.00?c=sk&n_tc=10&s_tc=s&n_sk=10&s_sk=IM&c_s
k=50
Loe, B. (2019). Brandon Loe LinkedIn Profile. Brandon Loe.
Retrieved 2022, from
https://www.linkedin.com/in/brandonloe/
Shelton, E. (2022). Elijah Shelton LinkedIn Profile. Retrieved
from https://www.linkedin.com/in/elijah-shelton-
00232424b/
Rogers, B. (2008). Brandon Rogers LinkedIn Profile. Retrieved
from https://www.linkedin.com/in/brandon-rogers-
3b750919a/
Amy Riley - Sr.. recruiter - ESPN | linkedin. (n.d.). Retrieved
September 4, 2022, from
https://www.linkedin.com/in/amy-riley-3629677
Lynn Matthews. ESPN Press Room U.S. (2021, April 27).
Retrieved September 4, 2022, from
https://espnpressroom.com/us/bios/lynn-
matthews/#:~:text=Lynn%20Matthews%20joined%20ES
PN%20in,the%20absolute%20best%20available%20tale
nt.
Kimberly White - Talent Acquisition Specialist - ESPN |
linkedin. (n.d.). Retrieved September 4, 2022, from
https://www.linkedin.com/in/kimberlymurphywhite
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
