CommBank Retail Business Insights Report FY18.2.docx

CommBank
Retail Business
Insights Report FY18.
2
Overview
The Australian retail sector continues to respond to a range of
competitive pressures and a desire to drive efficiencies within
their
businesses, to maintain or grow their performance. As a result,
retailers appear to be increasingly adopting an innovative
mindset to
ensure they maximise available opportunities, leverage
technology
and enhance the customer experience. While many retailers
are generating a substantial and timely return from investing in
significant change within these areas, there are others yet to
harness
the financial and intangible benefits that innovation can deliver.
State of innovation – retail industry vs national average
Innovation Index – retail industry vs national average
19% 9% 16%
2%
4%
2%

30% 39% 35%
49% 48% 47%
Retail FY17 Retail FY18 National FY18
Disruptors
Harnessers
Adopters
Resistors
National FY18
Retail FY18
Retail FY17
29.5
32.0
26.2
100
75
50
25
0

-25
-50
-75
-100
Innovation Active
Have Not Implemented Change
Abandoned Innovation
Improvers (Improve But Don’t Innovate)
CommBank Retail Business Insights
87%
of retailers are either
Innovation Active
or Improvers
About the Retail Business Insights Report
The CommBank Retail Business Insights Report is based on a
sub-
set of a wide-ranging quantitative survey of 2,473 business
owners,
decision makers and managers, as well as 16 in-depth
qualitative
interviews. This sub-set comprises responses from 262 retailers
within
sectors including homewares and hardware, clothing and

footwear,
food and liquor, and other retail.
The survey was conducted on behalf of the Commonwealth
Bank by
DBM Consultants between August and October 2017 and
analysis by
ACA Research between October and December 2017.
Participants were
drawn from businesses across Australia with an annual turnover
of
more than $500,000 and at least two employees. Additional
analysis
on this data set was conducted in December 2017 to January
2018.
The CommBank Innovation Index measures 15 core elements of
innovation across management capability and entrepreneurial
behaviour. The index combines the results into a single
numerical
indicator to rank businesses on a scale from –100 (innovation
restrictive) to +100 (disruptive innovation), creating the concept
of an
innovation curve or spectrum.
For further information on our tool and methodology see page 7
of the National Business Insights Report FY18 available at
commbank.com.au/businessinsights
3
State of innovation - retail channel
Innovation Index – retailers by location

18%
5% 4%
7%
5%
51%
59%
20%
24%
36%
71%
Bricks & Mortar Pure Play Online Multichannel
Innovation Active
Have Not Implemented Change
Abandoned Innovation
Improvers (Improve But Don’t Innovate)
Metro
31.9* 2016: 27.6*
Regional
21.6* 2016:
21.8*
National: 32.0 National: 32.2

Regional retailers tend to be smaller, are more risk averse
and have less of a focus on networking.
QLD
40.6*
NSW / ACT
26.5*
VIC / TAS
32.0*
SA / NT
29.4*
WA
24.9*
2016:
25.5*
All industries:30.8All industries: 26.7
All industries:
34.7
All industries:
29.4
All industries: 37.7
2016:
28.9*
2016:

30.9*
2016:
N/A
2016:
N/A
* Caution, low base size
(below n=75), results are
indicative only
Innovation
performance
While the overall rate of innovation
within the Australian retail sector
has remained steady over the
past 12 months, we have seen a
moderate uplift in the presence
of entrepreneurial behaviours and
capabilities that support innovation
(as measured by the CommBank
Innovation Index).
However, despite maintaining
innovation activity, and increasing
adoption of many behavioural traits
that foster innovation, retailers
have now fallen behind the national
average. It is clear that innovation
activity is at its highest among multi-
channel retailers, falling dramatically
when you consider pure play online
and even more so for bricks and
mortar only operators.

71%
of multichannel
retailers are
Innovation Active
4
While retailers have further
embedded a range of behaviours
and capabilities that enable
innovation over the past year,
they are less inclined than the
average of all industries to look
for and respond to opportunities,
incorporate innovation into
their staff hiring and evaluation
processes, or be willing to take
risks on uncertain ventures.
The top drivers of innovation
and improvement for retailers
– productivity, leveraging
technology and growth – align
with expected benefits, with
retailers focused on enhancing
outcomes for customers, raising
competitiveness and internal
processes. However, with only
a fraction of retailers looking to
innovate in response to their
customer’s direct feedback or

observed behavioural changes,
and an even smaller number
innovating to stave off industry
disruptors, there appears to be
unrealised opportunities for
retailers to leverage innovation to
better adapt to change.
Innovation behaviours of retailers
Drivers of innovation and improvement for retailers
The dynamics
of innovation
68%
69%
72%
75%
78%
41%
44%
46%
47%
57%
Willing to spend time as well as caital on uncertain ventures
Willing to put financial security on the line and take risks for an
idea
Actively looking for creativity and innovation skills in the
hiring process

Using formal process to network outside the company
Evaluating employee creativity or innovation skills as part of
appraisal
Cultivatin new ideas by giving employees opportunities to
observe
Expect employees to offer creative ideas for how the company
could improve
Looking for new ideas or ways to benefit from changes in the
market or technology
Encouraging employees to ask questions that challenge
Adapting products and services to make the most of
opportunities
28%
29%
30%
30%
38%
10%
10%
15%
17%
Adapting products and services to make the most of
opportunities
Encouraging employees to ask questions that challenge

Looking for new ideas or ways to benefit from changes in the
market or technology
Expecting employees to offer creative ideas for how the
company could improve
Cultivating new ideas by giving employees opportunities to
observe
Evaluating employee creativity or innovation skills as part of
appraisal
Using formal process to network outside the company
Actively looking for creativity and innovation skills in the
hiring process
Willing to put financial security on the line and take risks for an
idea
Willing to spend time as well as capital on uncertain ventures
Improving efficiencies or productivity
Needing new avenues for growth or revenue
Taking advantage of new or emerging technology and solutions
Keeping up with what competitors are doing
Improving the quality of offering
Feedback from customers
Observing changes in customer needs

Changing nature of the workforce
Protecting against disruptors in the market
Top innovation behaviours for retailers
Least prevalent innovation behaviours for retailers
Top drivers of innovation and improvement for retailers
Least prevalent drivers of innovation and improvement for
retailers
Perceived benefits of innovation and improvement
for retailers
Improved market position
Better outcomes for customers
Improved efficiencies
Increased productivity
Better competitive advantage
38%
35%
34%
30%
29%
Challenges of innovation and improvement for retailers

Lack of time dedicated to implement these changes
Lack of human resources or personnel
Lack of financial resources
Lack of skills
Difficulty quantifying the returns of investment 16%
20%
25%
28%
32%
of retailers are
adapting their
offering to
make the most
of opportunities
78%
5
Areas of investment
6%
10%

11%
14%
16%
21%
31%
41%
48%
13%
18%
16%
20%
12%
16%
36%
36%
36%Sales and marketing
Staff training and expertise
Technology

Buying or renovating premises
Supply chain and logistics
Modified internal management structure
Customer centricity
Research and development
Domestic or international expansion
Retail FY18
National FY18
In line with high levels of
marketing activity occurring
within the industry, retailers
are most likely to invest in
innovative sales and marketing
approaches. Staff training,
store renovations and supply
chain enhancements are also
high priorities while investment
in technology, research &
development and customer
centricity lags behind the
national average.
For those retailers that are
investing in technology, it is
not surprising that the top
priority is their website or digital
presence and payment systems.
Investment in the Internet
of Things is also well above

the national average while
investment in cloud technology
is significantly below.
Investment
in innovation
Areas of investment for retailers investing in technology
7%
10%
15%
15%
16%
25%
32%
43%
51%
55%Webstie and or digital presence
IT software
IT hardware
Payment systems
Apps for smartphones or tablets
Internet of Things
IT infrastucture
Cloud technology

Service through chat apps
Video assistance Retail FY18
Impact of investment in technology
10%
11%
14%
20%
16%
20%
22%
25%
32%
33%
40%
41%Staff will be able to focus on delivering better customer
care
Staff will be able to focus on generating revenue
Staff will be able to take on more management responsibility
Will need more specialist staff
Staff will be able to focus on product development
Will need less staff
Retail FY18

National FY18
of retailers invest
in their website or
digital presence
of retailers invest in
sales and marketing
55%
48%
6
While retailers appear to be
spending approximately a third
of the average investment
into innovation compared to
the national average of all
industries, the estimated return
on this investment is almost
identical. Retailers are receiving
almost two dollars for every
dollar invested in innovation,
suggesting that they don’t need
to have significant budgets to
generate a substantial return on
their innovation activities.
In most cases, retailers expect to
realise a short-term return from

investing in innovation, with one
in two anticipating a pay-back
period of less than six months.
Returns from
innovation Investment Additional
Earnings
Return on
Investment
Retail FY18 $101K $198K 1.96
National FY18 $300K $592K 1.97
Estimated investment and returns from innovation
Timeframe for return on investment from implemented
innovations for retailers
4%
24%
22%
30%
5%
2%
14%
An immediate
return
1-3 months 4-6 months 7-12 months 1-2 years 3+ years Don’t
know

of retailers expect ROI within 12 months
80%
7
Talk to us
Visit www.commbank.com.au/retailinsights
Call 13 19 98 to access Australian-based Business Banking
Specialists around the clock.
Things you should know: This report is published solely for
information purposes and is not to be construed as advice or
recommendation. This report has been prepared without taking
account of the objectives, financial situation and capacity to
bear loss, knowledge or
experience or needs of any specific person who may receive this
report. All recipients, before acting on the information in this
report, should consider the appropriateness and suitability of
the information, having regard to their own objectives, financial
situation and needs,
and, if necessary seek the appropriate professional or financial
advice regarding the content of this report. Any opinions,
conclusions or recommendations set forth are subject to change
without notice. Any projections and forecasts are based on a
number of assumptions
and estimates and are subject to contingences and uncertainties.
Different assumptions and estimates could result in materially
different results. The report makes reference to data sourced
from an online survey of 2,473 businesses – specifically a

subset 262 retailers within
sectors including homewares and hardware, clothing and
footwear, food and liquor, and other retail – that occurred in
August to October 2017. The fieldwork was conducted by DBM
Consultants and analysis by ACA Research on behalf of the
Commonwealth Bank between
October and December 2017. Additional analysis was conducted
on this data set in December 2017 and January 2018. All
analysis and views of future market conditions are solely those
of the Commonwealth Bank. Commonwealth Bank of Australia
ABN 48 123 123 124.
AFSL and Australian credit licence 234945
Princess D. Hardwell
Many people tend to gravitate toward the idea that everyone is
born into one of the two dimorphic species, which is either male
or female. However sexual ambiguity, where a person’s
genitalia does not appear to fit into one of these categories is
something that does exist. People born like this are also known
as Intersexual people. According to Anne Fausto-Sterling in the
article “The Five Sexes, Revisited”, the two-sex system that is
implanted into our society and looked at as the “norm”, is not
an acceptable representation of the many variations of human
sexuality (19). She goes on to discuss the negative
consequences of physicians performing gender reassignment
surgery on infants and children. Furthermore, in the article
“The Tyranny of the Esthetic Surgery’s Most Intimate
Violation”, Martha Coventry further expresses the pain of being
born with sexual ambiguous genitalia and the negative effects of
having “corrective” surgery at such a young age. Both articles,
are very significant because they help to educate society on how
to better understand the human rights of individuals born with
sexually ambiguous genitalia and offer insights from the patient

perspective.
According to Anne Fausto-Sterling’s research, she estimates
that around 1.7 percent of the population is born with some
form of sexually ambiguous genitalia (20). When this happens,
many physicians who specialize in treating intersex babies rely
on the case-management research done by psychologist John
Money and the psychiatrists Joan G. Hampson and John L.
Hampson (20). Fausto-Sterling (2000) states that “Money
believed that gender identity is completely malleable for about
eighteen months after birth. Thus, he argued, when a treatment
team is presented with an infant who has ambiguous genitalia,
the team could make a gender assignment solely on the basis of
what made the best surgical sense” (p.20). The doctors would
then suggest to parents to raise their children based solely off
whichever gender was assigned at the reassignment surgery
(20). John Money and his team believed that with this process,
intersex children would adjust well to their gender
reassignment. However, the author goes on to tell the story of
John Colapinto. John Colapinto was born genetically male, but
due to an accident during a circumcision surgery he lost his
penis. As a result, his parents decided to raise him as a female
and called him “Joan” (20). Joan grew to like things that are
normally associated with being “girly”, like wearing dresses and
having her hair done (20). Money believed this gender
reassignment story to be a success; however, Joan rejected his
female assignment as an adult and now lives as an adult male
named David. He decided to live as a man despite not having a
penis or testes (20). Cases like David’s have encouraged
intersex activism which call for the reexamination of the current
practices when confronted with intersex babies or children.
Anne Fausto-Sterling concludes her article discussing
alternatives to gender reassignment surgery. Some of these
alternatives include not performing reassignment surgery right
away, focus more on a therapeutic approach, and if surgery is
performed to make it so that it is reversible.
Complications that many intersexed individuals face as a result

to gender reassignment or “corrective” surgery is also addressed
in Martha Coventry’s article “The Tyranny of the Esthetic
Surgery’s Most Intimate Violation”. Martha Conventry
describes her own experience of receiving a clitorectomy at the
young age of six, because she had a larger than normal clitoris.
Her parents kept her in the dark for the longest; it was because
of this she was unsure of her gender. She describes feeling
uneasy about her identity and fearful of her sexuality. She even
contemplated suicide. She learned eventually that her parents
did not want her to be mistaken for a hermaphrodite and that
she was a female. Martha Conventry also tells two
heartbreaking stories of two other individuals named Annie and
Angela, who like Conventry had horrible experiences due to
clitorectomies performed on them as well.
Martha Conventry wants people to stop looking at children with
sexual ambiguous genitalia as wrong, but to instead focus on the
way people view them. She compares clitoral surgery to
mutilation and is against performing surgery on a child with
atypical genitalia.
Like Anne Fausto-Sterling, Martha Conventry also discussed
Doctor John Money, and his controversial case studies on sexual
ambiguity in babies and children. She states that … “the
controversial research into sex and gender roles by Johns
Hopkins' John Money, Ph.D., led doctors to believe that by
changing that body, you could make the child into a "normal"
male or female, both physically and psychologically. Children
could be made "right" if they were born "wrong." And American
medicine, and our society at large, sees "imperfect" genitals as
wrong”. Like Anne Fausto-Sterling, Martha Conventry believes
that performing surgical reassignment surgery can have
devastating long-term effects on patients.
I believe that a child born with sexually ambiguous
genitalia should not have surgery performed on them right
away. This is a decision that the child should grow up to make

on his or her own. The belief that an individual born outside of
the dimorphic species male or female, should not be looked at
as wrong. Instead society should be more open minded to
sexual ambiguity. The long-term effects of gender reassignment
surgery appear to be more devastating than anything. The focus
should be more on therapeutic approaches.
Reflection Paper Instructions: The Challenges of Masculinity or
Intersexuality and Transgender Experiences
· final copy with revisions accomplished, due to Bb by Sunday,
Oct 20 by midnight.
An assignment such as this generally requires approximately 3
pp., double spaced pages using 12 inch font and 1 inch margins.
In terms of presenting your ideas, your introductory paragraph
must identify the topic you chose and the two essays you will
discuss in the rest of the paper. The introduction, as always,
must contain an effective thesis, which will state in clear
language what you will emphasize about this topic and the two
essays you'll discuss. Be sure the thesis isn't an obvious
statement, but rather one that expresses a strong view of the
topic. Review the sample essay about Intersexualtiy written by a
student from a previous semester that I've posted here to help
you see what an effective introduction and body look like for
this assignment.
For the body, I suggest that you either discuss one work first
and then transition to the next, etc., OR choose one topic that
the authors write about in both works and discuss each essay's
perspective on that topic, then move onto another topic, etc. The
text-by-text approach is probably easier in terms of organizing
and developing your work.
OR, choose to write about intersexuality or
transgender experiences (write about two of the texts
by either Fausto-Sterling and Coventry (intersexuality). (Taylor,

Serano or Bornstein write about transgender experiences, not
yet covered in class.)
Your essay should consist of both summary and response. You
will quote at least once from each text, explaining that
quotation in your own words, and indicating on which page the
quotation appears using MLA citation format.
Links to Articles
https://pdfs.semanticscholar.org/21a4/4d10b40354a974c8d1d3a
9a0e66fef731e75.pdf
https://www.ontheissuesmagazine.com/1998summer/su98covent
ry.php
What exactly do I need help with?
I need my essay edited for grammar mistakes. I need help with
organization and making sure my thesis is good. I need some
work the conclusion. I also need some help with making sure
my in text citations are correct. When I write about
Conventry’s article toward the end of essay, I did not in text
cite at all so I need help with that as well. Also I need both
articles “work cited”. It is due by Oct 20, 2019 at midnight. I
would like it completed by 5pm Eastern Standard Time on Oct
20 please. This is the grading rubric. I need an A on this paper .
RUBRIC for GRADING
Accomplished
Proficient
Developing
Beginning
Thesis Development
Very effective thesis that controls the organization and

development of the essay. The thesis’ claim is highly original,
expressing an idea about the topic that is not obvious in nature.
Clear thesis that controls the organization and development of
the essay. The thesis’ claim is not obvious.
Adequate thesis, but its focus may lapse, logical connections
may be missing, or its claim may be obvious.
Unclear, jumbled, or unstated thesis. Doesn't adequately address
the writing assignment or addresses some parts but only
superficially. Focus and coherence are either not evident or
sustained.
Body of the Essay
Demonstrates strong to superior critical understanding of
required texts through accurate paraphrases and summaries,
well-chosen direct quotations, and the full explanation of
themes and tropes. Paraphrases will be more common than
summaries. Paraphrases, summaries, and direct quotations will
be concretely and expediently contextualized and relevant both
to the immediate and the overall argument.
Demonstrates accurate understanding of required texts through
appropriate summaries, explanations, and analyses, although
these may be less than complete. Summaries will be more
common than paraphrases. Paraphrases, summaries, and direct
quotations will be inelegantly contextualized but still relevant
both to the immediate and overall argument.
Demonstrates partial understanding of required texts through
summaries or explanations, but the exposition of tropes and/or
themes will be faulty. Paraphrases will be infrequent or absent.
Direct quotations may not relate to the immediate argument.
There will be little contextualization of quoted, summarized, or
paraphrased material.
Demonstrates little to no understanding of required literary
texts. Quotations will be missing, haphazard, out of context

and/or detrimental to the immediate or overall argument. Paper
may be mostly summary and direct quotation.
Interpretation of the Text
Presents and explores sophisticated and complex ideas
developed through insightful reasoning and relevant supporting
details. Conclusions and implications are logical and reflect the
student’s ability to analyze the text with originality and rigor.
Presents and explores increasingly complex ideas through
deliberate reasoning and appropriate details. Conclusions and
implications are logically tied to evidence and reflect the
student’s ability to analyze the text with thoughtfulness.
Presents ideas of some complexity, using adequate reasoning
and details. Conclusions and implications are logically tied to
evidence (often because the evidence is chosen to fit the desired
conclusion) and reflect the student’s ability to analyze the text
with intentionality.
Addresses only some parts of the writing assignment or
addresses some parts superficially. Presents simplistic ideas
with only modest use of details to explain or support ideas.
Conclusions are inconsistently tied to evidence or are absent
entirely, with little attempt made to analyze the text.
Organization
The paper’s organization enhances the development of the thesis
through logically structured paragraphs, clear topic sentences,
and logical, graceful transitions.
The paper’s organization contributes to the development of the
thesis through coherent paragraphs, the presence of topic
sentences, and attempts at transitions.
The paper’s organization works to support the development of
the thesis through discernible paragraphs and attempts at topic
sentences. Transitions may be missing.
The paper’s organization is jumbled or sloppy and may even
impede the development of the thesis. Paragraphs may not be
discernible or logically structured. Topic sentences may be

missing or confusing. Transitions are likely missing.
Format, Grammar and Usage
Paper meets all requirements, including length and MLA style
rules. The student’s writing evidences strong control of
grammar, syntax and mechanics, with rare lapses in the use of
standard English conventions of grammar, punctuation, and
usage. Correctly applies a sophisticated, precise vocabulary and
varied sentence structure.
Paper may not meet some requirements (such as being too short
and therefore superficial, or going too far over) and MLA style.
The student’s writing communicates clearly, with only minor,
infrequent and not jarring problems in standard English
conventions of grammar, punctuation, and usage.
Paper does not meet the requirements but still manages to
present a recognizably complete essay. The student’s writing
communicates adequately but there are major problems in using
standard English conventions of grammar, punctuation, (without
undermining the communication of ideas).
Paper does not meet the requirements and is obviously deficient
as a result. The student’s writing is unfocused and unclear, with
consistent, major problems in grammar, punctuation, and usage
that impede communication of ideas.
Running Head: Business Analytics Insight Report
1
Business Analytics Insight Report
2
Business Analytics - Assignment 3

1. Carefully read the CommBank retail business insights report
FY18 provided with this as an attachment and answer the below
questions.
i) To make the insight report based on the overall features
including the quality of visualisations, Presentability and
information provided.
The CommBank Retail Business Insights Report depends on a
subset of a wide-going quantitative review of 2,473
entrepreneurs, managers and decision makers, just as 16 inside
and out subjective interviews. This sub-set includes reactions
from 262 retailers inside areas including liquor, food, footwear,
clothing, hardware and homewares.
ii) List the key information you derive from this insight report
and explain how they will be useful in decision making.
Responding to a range of competitive pressure by the Australian
retail sector enhances the desire to increase efficiency within
their businesses, maintaining a growth in performance. this
increases the adoption of an innovative mindset that is vital in
decision making.
iii) Write an abstract summarizing the insights report.
Retail sector of Australia keeps on responding to competitive
pressure range and desiring to drive efficiencies inside their
organizations, to keep up or developing their businesses.
Subsequently, retailers seem, by all accounts, to be
progressively embracing a creative mentality to enhance
customer experience, leverage technology, and ensure they
maximize the opportunities available. While numerous retailers
are creating a generous and auspicious come back from putting
resources into noteworthy change inside these zones, there are

others yet to outfit the money related and intangible advantages
that development can convey.
iv) Suggest improvements to this insight report.
There has been moderate inspire in the presence of enterprising
capabilities and behaviors that help in innovation. Retailers are
less disposed than the normal of all ventures to look for and
react to circumstances, consolidate advancement into their staff
enlisting and assessment forms, or be happy to take chances on
dubious endeavors.
2. Regression analysis is a commonly used technique to find
relationship among variables. Answer the below questions based
on regression analysis.
i) Provide an example where regression analysis can be
effectively used.
Regression analysis is well known to give prediction and in
forecasting. An instance, in the absence of rain gauges you may
want to predict rainfall by the use of regression technique
known as OLS.
ii) Collect height and weight data from 10 friends/relatives of
yours and compete the below table. Every student in class
should have a unique set of values.
iii) Draw a scatter plot based on above data. Based on your plot
comment on the relationship between height and weight.
The relationship between height and weight is almost perfect.
The connection between the height and weight variables
involved a high degree of randomness.
iv) Compute the equation of the regression line.
Intercept (a): 13.942585996204Slope (b): -

0.041046774654845Regression line equation:
y=13.942585996204-0.041046774654845x
v) Calculate the R2 value and comment on the goodness of fit.
R=| (-0.18-0) |/0.14=8.2
R2=82%
The goodness of fit between the height and weight of shows that
the values have a hogh degree of randomness.
vi)Use an analytical tool of your choice to calculate them with
your answer.
R=| (-0.18-0) |/0.14=8.4
3. classification and regression are commonly used processes in
business analysis.
i) Briefly explain the difference between classification and
prediction.
For an element in a given data set classification determines a
categorical class or label whereas prediction, predicts a missing
element in a data set.
ii) Give examples for classification methods you know.
An algorithm or a classifier which utilize data to understand a
particular output.
A classification tree records, labels and assign variables to
discrete classes.
iii) Give at least three examples how clustering can be used in
business analytics. In your answer explain each business case
could be addressed using clustering.
Cluster analysis is an exploratory information examination
instrument which goes for arranging various items into groups
such that the level of relationship between two objects is
maximal in the event that they have a place with a similar
gathering.
Clustering is not dependent on any driving objective function
since it generates natural clusters. For instance, to determine
customer profit in next 3 months a decision tree is built. Here,
the cluster gives an analysis of the portfolio on distinct
attributes target.

Clustering technique is used in business analytics for portfolio
initial profiling. To build a specific strategy, an objective
modelling technique is used, after having a good understanding
of the portfolio.
Being one of the widely used modelling techniques in
industries, it segments a customer portfolio that is based on
transaction behavior, demographics and other behavioral
attributes.
References
Golub, T. R., Slonim, D. K., Tamayo, P., Huard, C.,
Gaasenbeek, M., Mesirov, J. P., ... & Bloomfield, C. D. (1999).
Molecular classification of cancer: class discovery and class
prediction by gene expression monitoring. science, 286(5439),
531-537.
Klein, J. P., Rizzo, J. D., Zhang, M. J., & Keiding, N. (2001).
Statistical methods for the analysis and presentation of the
results of bone marrow transplants. Part 2: Regression
modeling. Bone marrow transplantation, 28(11), 1001.
Siemsen, E., Roth, A., & Oliveira, P. (2010). Common method
bias in regression models with linear, quadratic, and interaction
effects. Organizational research methods, 13(3), 456-476.
Van Barneveld, A., Arnold, K. E., & Campbell, J. P. (2012).
Analytics in higher education: Establishing a common
language. EDUCAUSE learning initiative, 1(1), l-ll.
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Title
MITS6002 Business Analytics
Assignment 3
Q1. Carefully Read the “CommBank Retail Business Insights
Report FY18” provided with this
as an attachment and answer the below questions.
i. Comment on the insights report based on the overall features;

including the
quality of visualisations, presentability, and the information
provided.
ii. List the key information you derive from this insights report
and explain how
they will be useful in decision making.
iii. Write an abstract (one paragraph) summarising the insights
report.
iv. Suggest improvements to this insights report.
Q2. Regression analysis is a commonly used technique to find
relationships among
variables. Answer the below questions based on regression
analysis.
i. Provide an example where regression analysis can be
effectively used.
ii. Collect height and weight data from 10 friends/relatives of
yours and complete
the below table. Every student in class should have a unique set
of values.

Height Weight
iii. Draw a scatterplot based on above data. Based on your plot
comment on the
relationship between height and weight.
iv. Compute the equation of the regression line.
v. Calculate the R2 value and comment on the goodness of the
fit.
https://www.commbank.com.au/content/dam/commbank/busines
s/pds/retail-business-insights-report-fy18.pdf
vi. Use an analytics tool of your choice to calculate the values
for iv, and v. Compare them
with your answer.

Q3 Classification and regression are commonly used processes
in business analytics.
i. Briefly explain the difference between classification and
prediction.
ii. Give examples for classification methods you know.
iii. The following diagram shows a neural network with one
hidden layer.
Write down the algebraic equation for y1 in terms of input
values i1,i2 and weights w.
Briefly explain how neural networks are used for classification.
iv. Give at least three examples how clustering can be used in
business analytics. In your
answer explain how each business case could be addressed
using clustering.

CommBank Retail Business Insights Report FY18.2.docx

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